The Better Marketing Blog

Are your content marketing efforts on solid footing or thin ice? Media Shower recently spoke with Rachel Parker, CEO and Chief Geek at Resonance Content Marketing. After exploring Rachel’s CD, 5 Things You Must Know About Content Marketing, a conversation about common marketing mistakes developed. What are 5 things a content marketer should never do?… Read More…

Have you thought about the little things you say to your customers? The subtle sentiments behind your words that can take them from “just another meeting” to “game changer?” Did you know it can be as easy as showing them you care by asking the right questions up front? But what are the right questions?… Read More…

What did you eat at the last wedding you attended? Chicken or fish? Or maybe Chicken Nuggets or a Big Fish Sandwich? On July 18th, 2015, longtime sweethearts Joel Burger and Ashley King said their vows in Jacksonville, Illinois; their wedding was paid for by Burger King. It’s a classic story of boy meets girl—and… Read More…

To the newcomer, content marketing might appear more confusing than a Game of Thrones family tree. But we’ve got some good news: It’s not. In fact, content marketing’s core ingredients can be boiled down to two simple things: good content supported by good promotion. Talk about your easy recipes! Not since Ovaltine and milk has… Read More…

Caroline Eubanks is a freelance writer and travel blogger originally from Atlanta, Georgia. When not blogging on her sites Caroline in the City and This Is My South, she’s a team writer for Her Packing List and contributes to AFAR.com, Matador Network, Travel Mindset and Viator. The life of a travel writer may sound like… Read More…

We often hear the question “What is content marketing?” It’s totally understandable. The term is still pretty new and somewhat vague, kinda like NBC’s fall television lineup. But fortunately the answer is an easy one. Let’s start with the “marketing” part. You know what that means. The dictionary defines it as “The activities that are… Read More…

The great Stuart Smalley once hit the nail on the head in saying, “I’m good enough, I’m smart enough, and doggone it, people like me.” And not only are we unrepentant about quoting advice from a fictional 90s Saturday Night Live character, but we’re gonna double down on it. Because if you’re only thinking that… Read More…

Some business owners wish that they could expand their marketing efforts to Pinterest, yet they just aren’t sure how to even get started with this exciting social media website. Pinterest Marketing Expert Anna Bennett was kind enough to provide some insights into the success that she has enjoyed with White Glove Social Media, and she… Read More…

  Blog writing is an essential component of the Internet’s ecology: a place for people to share news, reviews, and personal insights with their friends and personal networks. As Google continues to shift their search algorithms to give preference to shared and backlinked articles, this trend is likely to increase, despite people’s misgivings about the… Read More…

  Consumers today are a smart and finicky bunch, and nothing turns them off more online than fluff content. And unfortunately, too many marketers out there believe that all you need to do to rank in Google and other major search engines is simply provide “content,” says Jon Stroker, COO for AdVision. “The fact of… Read More…