The Better Marketing Blog

Why does your business use social media? Do you use it because everyone else uses it? Or do you truly understand it? Do you see its purpose and value, and are you using it in the most effective way for your business? Cendrine Marrouat, Social Media Coach, Blogger, Content Curator, and Author at Social Media… Read More…

Jim Spencer loves WordPress – so much so that he built a business around helping bloggers and business owners move their websites from other platforms to the popular open-source CMS. So what does he like about it? “WordPress is designed for writers rather than other platforms that were designed for developers,” says the founder and… Read More…

What do corn dogs, lions, eagles, laser beams and anchor tattoos have in common? They are all included in the cover photo on the Old Spice twitter account. In 2010, Old Spice found themselves struggling to market their deodorant for the younger generation. Proctor and Gamble, Old Spice’s parent company, took a gamble when they… Read More…

So you’ve set up your blog (congrats!) and now it’s time to wow the world with a never-ending series of Pulitzer-worthy articles. This is gonna be great! There’s just one problem: you have no ideas. Ah yes, ideas; so easy to have in the shower, yet so hard to come by when sitting in front… Read More…

Last week, Facebook users suddenly found their newsfeeds to be plastered with images of their friends as Peanuts characters. Thanks to a new website, Peanutize Me, anyone now can create a “Peanutized” version of himself, his friends, or even celebrities. But the classic style created by Charles Schultz over 50 years ago might look a… Read More…

Hosting a blog on your website is an accepted way of raising your brand awareness that is often overlooked or undervalued when it comes to planning a digital marketing strategy. This mistake is a legitimate one, as business blogging can seem like just one more responsibility or one more thing to keep up with in… Read More…

The big Content Marketing World 2015 convention recently wrapped up in Cleveland, Ohio. At the 5th annual conference, keynotes and workshops helped build a sense of community among content marketers. Now, it may sound strange, but once we thought about it, we realized Content Marketing World actually has a lot in common with this summer’s… Read More…

Is your social media strategy currently meeting your business goals? What are your business goals? Making money is probably too vague. If you don’t know the answer to those questions, log off of your Facebook and Twitter accounts immediately and put your focus here. In this interview, Julia Campbell, Digital Marketing Strategist at J Campbell… Read More…

Every savvy marketer has heard the phrase “content marketing strategy.” What a lot of people don’t think of, however, is that content isn’t just blog posts and whitepapers. Content is every single thing your company produces. To truly stand out and be noticed, all of your content needs to be its absolute best – and… Read More…

There’s a difference between “key words” and “keywords.” For example, when your Uncle Charles sends you an E-vite for “A decadent dinner, full of room temperature oysters and numerous other culinary surprises!” the key words are “room temperature oysters.” The other key words to look for are “Will Not Attend.” But keywords are an entirely… Read More…