The Better Marketing Blog

The Super Bowl is the biggest sporting event of the year…and the best day for advertisers. With a coveted 30-second Super Bowl ad spot costing 5 million dollars this year, advertisers have to bring their best material to the table. Last year, 114.4 million people watched the Super Bowl live and that’s not even counting… Read More…

As content writers, we are asked to market and sell in ways that are both engaging and informative. We walk a fine line between entertaining and providing the necessary material to inform readers. Thinking of the perfect ways to market content, my brain cannot help but think of the works of Agatha Christie. From The… Read More…

      There’s a lot of hype around social media that may be making it out to be some magic flying carpet that will immediately elevate your company to the Fortune 500. Unfortunately, there are no magic solutions in business. Hard work, focus, organization, and tangible results are what drives the bottom line. Jeff… Read More…

      The prevailing theory among idea-starved writers is that writer’s block is a nemesis, a fearsome dragon which must be confronted head-on and defeated at all costs. What would happen if you turned that theory on its head? Defeating writer’s block and generating workable ideas is often less about fighting the enemy and… Read More…

As web writers, we need to constantly adapt our writing styles to suit the changing preferences and needs of readers. However, it is equally important that we develop and faithfully follow our own guidelines and principles, so that we can stand out from the ever-increasing sea of authors. Different types of content require different styles… Read More…

      Gary Holt of Holt Marketing & Management works to help customers know what makes them the best. By identifying this element, Holt Marketing and Management Services provides businesses and individuals with the ability to maximize their potential. In what ways does Holt help individuals and businesses become better? We know that people… Read More…

We often think of content marketing as something like a blog post or viral video. But Marriott Hotels is taking content marketing a step further. Marriott recently released the third in a series of short films showcas Marriott hotels … except the hotels are just the settings, not the main focus. Business Unusual The most… Read More…

      We recently checked in with Michael Reynolds, president and CEO of digital marketing firm SpinWeb, to find out what new inbound marketing tools he’s most excited about these days. He pointed to HubSpot’s new CRM and a trend toward integrating inbound sales into the big picture. “Too many organizations think inbound marketing… Read More…

The only hoverboards we have today may just be modified segways that randomly explode, but the future is coming sooner than we think–especially when it comes to virtual reality. With devices such as Oculus Rift, Google Cardboard, and Samsung’s new virtual reality viewer hitting the market, VR is about to become mainstream. You might know… Read More…

      Hearing writers talk about their struggles with writer’s block has always been a mystifying experience. Paying the bills as a professional freelance writer – especially one for the web – often means producing around 2,000 pieces of content per year. At $25 to $30 per blog post, that would earn you between… Read More…