The Better Marketing Blog

Apple Music’s recent ad “Taylor vs. Treadmill” features Taylor Swift working out while jamming to Drake and Future’s song “Jumpman.” Unfortunately for Taylor, Apple Music is “distractingly good” and she gets so involved in her rapping that she faceplants off the treadmill. This 1-minute video had over ten million of its views come in the… Read More…

As content creators on the internet, we spend a lot of time trying to figure out how to get our points across in a very small, specific amount of words. Most articles are around 500 words. Some may be shorter, some longer, but for the most part, we have a very limited space to spread… Read More…

Matt Banner started using Blogger 10 years ago, learning the ins and outs of the blogging industry through trial and error. Since then, he’s helped build and grow more than 5,000 blogs. The Head Honcho at On Blast Blog recently checked in with us to offer his advice on launching a successful blog. Here’s what… Read More…

It’s time to write. I have a blog post due tomorrow, but I don’t have a topic idea. Nevertheless, I sit down at my computer, ready to let the ideas fly and the words flow. I start a few sentences. They’re awkward, boring, nonsensical. Delete, delete, delete. I try again. Nothing. I snack. I watch… Read More…

On April Fools’ Day, General Mills issued a press release announcing that Lefty, the glove mascot of Hamburger Helper, had released a rap mixtape. The album contained five original tracks, plus two music videos. Even though the lyrics are about Hamburger Helper, the tracks are actually pretty #fire and the mixtape is earning a lot… Read More…

Writer’s block is a universal problem, whether you’re a freelance writer or a famous author. Planning a month-long post schedule or editorial calendar can seem impossible when you’re struggling just to find new article ideas. This feeling can be even worse when you’re up against a deadline. The next time you find yourself in this… Read More…

While home service businesses face plenty of marketing challenges, they have the potential to beat out competitors just by being the first in your area to do it. “Here’s the key that most home service businesses don’t fully get: Most of their competitors are so busy getting work done that they aren’t really marketing themselves… Read More…

It seems like every company is striving to make a viral video to advertise their brand, but recently one shoe company went viral without even trying. In the past few weeks, the ‘Damn Daniel’ video took over the web. This video, which follows teenager Daniel Lara wearing various shoes, has racked up hundreds of thousands… Read More…

The blogging journey isn’t always smooth sailing. While it’s fun to crank out blog posts that make people marvel, it can quickly get frustrating when you bump into that wall, otherwise known as writer’s block. All of that momentum then falls apart. The result is the desperate scramble for more blog posts ideas. The desperate… Read More…

Despite the fact that it snowed in Massachusetts this week, it really is springtime! Many people take spring as an opportunity for “spring cleaning” and there’s no reason why you can’t apply this idea to your content marketing. Much like New Year’s resolutions or end-of-year recaps, spring cleaning is the perfect time to examine what’s… Read More…