The Better Marketing Blog

In May 2015, Buzzfeed and Purina teamed up for an adorable content marketing video featuring man’s best friend. The 3-minute video, aptly titled Puppyhood, tells the story of the first day after a 20something guy adopts a puppy. It’s cute, heartwarming, and…it’s a commercial. Except it feels less like an ad and more like a… Read More…

Any writer knows that good ideas are fickle friends, and it always seems like writer’s block hits when that deadline is approaching fast. Particularly for those starting out, generating a steady stream of good ideas can be daunting, but following a few easy tips will make it easier for you to overcome writer’s block, no… Read More…

In the old world of digital marketing, many companies would create their websites and then forget about them. This leads to stale, abandoned-looking websites – which is NOT the impression you want to leave your customers with. Hubspot recently revealed that 90% of consumers may feel “uneasy” about a brand based solely on an outdated… Read More…

In the past content has been king, but in 2016 we can expect content will also become queen, the royal baby, and all the kingdom’s subjects. More brands are investing in content this year. Push marketing is beginning to end since adblockers provide consumers a way to avoid intrusive marketing tactics. To address this, marketing… Read More…

  Reading this post will be the most lucrative thing you do today. I’m going to share with you one simple tip that will save you and your company thousands, if not hundreds of thousands, of dollars. It’s a tip we’ve learned from watching hundreds of customers use our Media Shower content marketing platform: companies… Read More…

    Brian Honigman knows the power of a solid content marketing plan. As a writer and marketing and professional speaker, he has valid insight into what it takes to really make content stand out. Here, Honigman talks about the importance of content marketing and powerful writing. As a freelance writer, marketing consultant, and professional… Read More…

Last week, Media Shower writers provided readers with undeniable evidence the Denver Broncos would win Super Bowl 50.                       Industry analysts were shocked. Bill Simmons told us we couldn’t have been serious. ESPN calls us up and asked us to stop spreading lies about football.… Read More…

September 9, 2015, was the day one of the world’s biggest marketing success stories was upstaged at its own game. What’s more, they were beaten by someone you’ve never even heard of. Saying “do you know who Apple is?’ is a bit like asking someone if they’ve ever tried breathing. The tech mega-giant is a… Read More…

      Your choice of web host can have an enormous impact on the success of your website. Web hosts can affect your site’s performance, load time and caching (which, coincidentally, are what’s most important to your users and Google); and all these functions affect everything from SEO to conversion rates to actual revenue.… Read More…

Call it a hunch, a premonition, or what we’re calling it: an undeniable testament to the towering intellect Media Shower writers possess on sports and pretty much everything else. No matter how you frame it, we know this much: the Denver Broncos will beat the Carolina Panthers and be crowned Super Bowl 50 champs. Need… Read More…