The Better Marketing Blog

Making the leap into full time or even regular blogging can offer freedom from the everyday routine of work. But turning your ideas into useful content which attracts readers is a stumbling block that many bloggers can’t get beyond. With these actionable tips, you’ll soon find yourself on the path to writing great blog posts… Read More…

What strategies do you use to brainstorm your content marketing? Are you bouncing ideas off of your colleagues, tailoring ideas according to your target audience, or are you sitting alone in a room with a pencil and paper hoping for inspiration? No matter what you’re doing, how do you keep your ideas fresh, so you’re… Read More…

As a new freelance writer, you have worked diligently to impress others with your resume, portfolio, and profile. You open your email and stare with bleary eyes to see – is it? – yes! – your first assignment! Will the client ask you to describe the best pack to carry as you hitchhike across Europe?… Read More…

“Were you an English major?” I get the question almost every time I tell someone I’m a writer. My answer is always a chagrined but emphatic, “No.” In college, I majored in music, despite knowing I’d never be a professional opera singer. I wanted to write and realized years ago that studying, performing, and analyzing… Read More…

With a plethora of DIY blogs on the web, it can be tough to make your own site stand out. The Method Home blog somehow succeeds as both a fantastic lifestyle blog AND great content marketing. One quick visit to this appealing blog and you’ll be inspired to improve your lifestyle and your marketing scheme!… Read More…

People read books. They scan the internet. They devote hours, even days, to books. They peruse the average internet article for just 15 seconds. Authors write books. To many, web content is created by that faceless collective known simply as “the internet.” In so many ways, books and web content are polar opposites. Naturally, as… Read More…

Some of life’s hardest and most valuable lessons are the ones that hit us right where it counts – in the pocketbook. I’ll be the first to admit that I got my start making money online in the heyday of content farms and junk affiliate websites. At a point in 2010, I had over two… Read More…

How is your content marketing strategy performing? Are your efforts effective, or do you feel like your work is being lost in a sea of content? Because content marketers are constantly in competition for viewers, the fight for an audience can often seem taxing. So whether you feel like your campaign has been ineffective to… Read More…

Credits cards are the original friends with benefits. There are lots of perks credit card companies offer to their customers, such as discounts on flights or rewards points that can be traded in to for free movie tickets. Since 1984, American Express has been offering Platinum Card holders exclusive access to a quarterly lifestyle magazine… Read More…

Do you sit down to write, only to spend hours staring at a blank screen? Perhaps you have the odd blog post under your belt, but you’re scared you’ll run out of ideas? Writer’s block can happen, and it really sucks. But it’s also quite easy to overcome. The trick is to have a system… Read More…