The Better Marketing Blog

On April Fools’ Day, General Mills issued a press release announcing that Lefty, the glove mascot of Hamburger Helper, had released a rap mixtape. The album contained five original tracks, plus two music videos. Even though the lyrics are about Hamburger Helper, the tracks are actually pretty #fire and the mixtape is earning a lot… Read More…

Writer’s block is a universal problem, whether you’re a freelance writer or a famous author. Planning a month-long post schedule or editorial calendar can seem impossible when you’re struggling just to find new article ideas. This feeling can be even worse when you’re up against a deadline. The next time you find yourself in this… Read More…

While home service businesses face plenty of marketing challenges, they have the potential to beat out competitors just by being the first in your area to do it. “Here’s the key that most home service businesses don’t fully get: Most of their competitors are so busy getting work done that they aren’t really marketing themselves… Read More…

It seems like every company is striving to make a viral video to advertise their brand, but recently one shoe company went viral without even trying. In the past few weeks, the ‘Damn Daniel’ video took over the web. This video, which follows teenager Daniel Lara wearing various shoes, has racked up hundreds of thousands… Read More…

The blogging journey isn’t always smooth sailing. While it’s fun to crank out blog posts that make people marvel, it can quickly get frustrating when you bump into that wall, otherwise known as writer’s block. All of that momentum then falls apart. The result is the desperate scramble for more blog posts ideas. The desperate… Read More…

Despite the fact that it snowed in Massachusetts this week, it really is springtime! Many people take spring as an opportunity for “spring cleaning” and there’s no reason why you can’t apply this idea to your content marketing. Much like New Year’s resolutions or end-of-year recaps, spring cleaning is the perfect time to examine what’s… Read More…

The best stories come from the most unexpected places. Rarely can they be planned in advance or manufactured. Oddly enough, stories arrive in the most mundane moments of life. If you want great writing success, you need to pay attention to those moments that matter, moments that drive emotion, moments that connect with your audience.… Read More…

You’re getting ready to go to a party. How do you know where to go, what to wear, how many expletives you can use, or how bad it will be if you spill your drink? You look at the invitation, of course, so that you know your audience. And that’s exactly what you need to… Read More…

Have you ever thought hiring a ghostwriter? When would hiring a ghostwriter be right for you? The fact is this: It’s all about how much you value your time. You know how busy you are, and while most business owners know how important quality content can be for their business, not all of them have… Read More…

The accepted wisdom in the business world seems to be that business and creativity are separate but equal, and never the two shall meet. Look at the proliferation of think pieces on business people being right-brained, or analytical, to see reams of pseudo-science backing up this bogus claim. The truth is, business and creativity have… Read More…