The Better Marketing Blog

In September 2019, Bitcoin Market Journal hosted a delegation of blockchain leaders from South Korea at our monthly Blockchain Investor Meetup (join our events here). When I visited South Korea earlier this year, I was struck by how far blockchain has evolved in this tech-forward country. Whenever I see success, I try to reverse-engineer the… Read More…

To make a blockchain project successful, you’ll need users. Lots of users. In the world of blockchain, more users = more value. In our short, easy-to-read “Blockchain Building Basics” book, you’ll learn how to attract these users to your blockchain project. You’ll learn: The three basic blockchain building blocks The value (in dollars) of a… Read More…

A colleague from the insurance industry once told me about a conference that changed her life. Only it wasn’t a conference; it was an UNCONFERENCE. What is an Unconference? “Imagine all these executives from the insurance industry,” she said, and I tried to picture the wild parties that must ensue. “Except there’s no programming: the… Read More…

What a time in history! Whether it is the United States House talking about Satoshi Nakamoto or seeing the President tweeting about cryptocurrency, it feels like blockchain has finally gone mainstream. If we were surfers, it’s like we’ve all been on our surfboards for the past few years, just waiting for the perfect wave—and in… Read More…

With central bank digital currencies (CBDCs) having become a major talking point in financial circles across the globe, it seems like it will only be a matter of time until we could witness the launch of a new global digital currency that – unlike bitcoin – would launch with intergovernmental approval. In this article, you… Read More…

Shortly after I published my book BLOCKCHAIN FOR EVERYONE, I received a sales call from a financial advisor. Instead of listening to his pitch, however, I decided to tell about the multitude of investment opportunities in the blockchain space. Here’s what happened! When Old Finance Calls “New Finance” “Hello John. This is Bobby from [FAMOUS… Read More…

When I finished writing my book BLOCKCHAIN FOR EVERYONE last fall, I started a little experiment. The experiment was to see if the book would come true. In the book, I suggested that if everyday investors held a small percentage of bitcoin and altcoins in their portfolio (between 2 and 10 percent), they would see… Read More…

My uncle, now in his 80’s, has been a lifelong value investor. In the style of Warren Buffet (whom he greatly admires), he invests for the long term, in good-quality companies whose stock is trading at a fair price. Once we were talking about how to build personal wealth, and he impressed the importance of… Read More…

“I discovered blockchain, then I fell down the rabbit hole.” If I had a bitcoin for every time I’ve heard someone say that, I’d be as rich as Satoshi. The idea of a “rabbit hole” — a complex network of branching tunnels that take you ever deeper underground — is a recurring theme in blockchain.… Read More…

ICOpromo is a company that helps blockchain companies and cryptocurrencies market themselves. They help fund, fine-tune, and market client ideas with the ultimate goal typically being a successful ICO. Founded in 2017, ICOpromo is headquartered in Thailand and was listed as one of Media Shower’s Best Blockchain Marketing Agencies of 2019. The company’s marketing solutions… Read More…