The Better Marketing Blog

Content marketing without analytics is like shooting at a target without a bullseye. That’s why we’ve compiled a robust (50, count ’em!) list of the best analytics tools available right now. Dive in.

10 rules and they all begin with C? Yep! Read more…

Trusting your content to a third party can be intimidating, but it helps to know something about the company before you jump in with both feet. We recently published a list of the top 10 content writing services so you could compare them side-by-side. We’re also creating in-depth reviews of each option so you’ll have… Read More…

I just finished Gandhi’s autobiography, The Story of My Experiments with Truth, which I highly recommend. I enjoyed this book because it humanized Gandhi: you realize that he was just a guy. He was trained as a lawyer, he was married with kids, he had many of the self doubts and human foibles that we… Read More…

How does Zerys stack up when it comes to article writing services? Let’s find out.

Online advertising is changing all the time. New innovations push advertisers to reconsider how to convey their brand to their customers. One such innovation is Facebook Canvas, a new advertising medium that lets advertisers combine gifts, videos, text photos and more. These interactive multimedia ads are not just engaging, but also offer ways for brands… Read More…

Football is organized violence. Advertising is organized chaos. How can our current media model get better? Read more…

In 2013, companies promoting via social media have a variety of choices: Facebook, Twitter, Tumblr, and the like. Any other site is a sad relic of the past, used only by old people who are just getting into this Internet thing and don’t know any better.

It’s all fun and games when you are creating the content and coming up with cool ideas. But, at the end of the day, you have to dial down and start crunching the numbers. Here’s how…

Are you looking for custom content? If so, you might wonder how you should source it. Do you hire an in-house writer? Find a freelancer on your own? Or create an account with a professional content writing service? If you’re interested in the latter, we’re here to help. We conducted copious research and came up… Read More…