The Better Marketing Blog

The Media Shower content platform now supports Google Docs. This is a big deal, because now it allows you to collaborate with your entire team to create better content. Here’s what it looks like in the Media Shower platform: Or you can just edit, comment, or share directly from the Google Doc: To explain why… Read More…

What is a marketing meme? A marketing meme is any idea that people spontaneously pass along to promote a company, product, or brand.

During 2020, opportunities to conference together in person with other professionals were mostly shuttered due to COVID-19. Now plans are in the works for at least some content marketing conferences to be held in person in 2021. It’s hard to beat the energy and creative flow of attending an in-person conference. However, with some still… Read More…

Content marketing has become incredibly complex. Between SEO and keywords, conversion funnels, and analytics, it has become virtually impossible to market your content without help. Luckily, there are now tons of tools that can help maximize the impact of your content marketing and streamline your process so you can focus on other parts of the… Read More…

Creating content for the purposes of marketing requires a specific skill set that isn’t always easy to learn as you go. If you want to earn premium rates and have access to the best assignments, training in content marketing techniques and best practices will give you a leg up on the competition. These are some… Read More…

Let’s just get this out of the way first: You have to promote.

If you use content to market your product, service, or business, it’s super important to know whether that content is doing what you want it to do: increase your visibility, enhance your reputation, and most of all, lead to increased sales and an improved bottom line. 

Here’s my routine. Each morning I begin my day with meditation and exercise, then fix up a bowl of Bob’s Red Mill while I scan The New York Times (to take the pulse of the world) and Reddit (to take the pulse of the Internet). The Reddit community usually upvotes cute cat photos and funny… Read More…

As we enter 2021, the world is a radically different place than it was at the start of 2020, but content marketing will still be important and necessary for businesses to reach customers in order to grow and thrive. Getting great content can be the difference between success and failure for a business. Here is… Read More…

The story of your company is one of your most valuable company assets. I realized this as we were writing our new book, Blockchain Success Stories (listen to a sample here). As we interviewed the hackers and dreamers who are building the next generation of technology, I realized that we were helping them tell their… Read More…