The Better Marketing Blog

Phil Jackson is arguably the best basketball coach in NBA history, with more championships than any other professional coach in any other sport.

Those of a certain age will remember the “Lonely Maytag Repairman”: because Maytag appliances were so dependable, he was the loneliest guy in town.

Tim Ferriss went from working 15-hour days on his struggling business to four-hour work weeks making more than enough money to live on.

Two of the most famous pro wrestlers of all time, Dwayne “The Rock” Johnson and Hulk Hogan, used specific communication techniques like verbal mirroring and body language to convey messages to their audiences.

Target first opened its doors in 1962 as a discount store, and has since grown into one of America’s largest retail chains.

Hobby Lobby started from humble beginnings. The company was founded in a basement on a $600 loan and has since grown into a massive chain for arts, crafts, and all kinds of holiday decorum with locations across the United States.

Since publishing his book Rich Dad, Poor Dad in 1997, Robert Kiyosaki has utilized powerful communication techniques to help investors everywhere looking to enhance their money management skills and grow their wealth.

Chris Voss has learned to tap into the power of “tactical empathy” to resolve negotiations with respect and without pressure.

When a company has been around for more than 200 years, it has to frequently update its marketing tactics to keep up with the times.

Find out how a retail chain like Bed Bath & Beyond is using great marketing to try and turn itself around after nearly failing.