The Better Marketing Blog

They say you need about 10,000 hours of practice to become an expert in something. We prefer to give you that experience in 10 minutes via our expert interviews. Today we’re talking with Sean Work, a man who takes his last name seriously. As part of KISSmetrics, Sean focuses on E-commerce and SaaS (Software as a service) so that… Read More…

How does a simple Google search for say, effective marketing strategies, lead to three hours of learning about the mating habits of a Pygmy Hippo? The Link Hole.

What does it take to become an expert? 10,000 hours of experience. And who has that kind of experience? The experts we talk to each week—in just 10 minutes. Today we’re chatting up Scott Salwolke, an expert when it comes to online marketing. As the founder of Ad Hoc M@rketing, Scott has been working with businesses large and… Read More…

It’s been around less than a year, but the Twitter-owned mobile app Vine is already a big success. Yes, even bigger than beer made from beard yeast. Vine lets users create six-second video clips and then share those clips on Twitter and other social media sites. In fact it’s been such a hit that Facebook-owned Instagram quickly pounced on the premise and unveiled its own video app which… Read More…

It’s said you need about 10,000 hours of practice to become an expert in something, but that’s a little on the lengthy side, no? Now our interviews with the experts take just 10 minutes to read, making the knowledge-gaining process a much more manageable deal. Today we’re talking with Lori Eldridge, of Lori’s Web Design, an expert when it comes to building or rebuilding… Read More…

Imagine a service that fills your WordPress blog with amazing content, without you ever having to lift a finger. Imagine amazing content that just appears in your blog, the way that water appears when you turn on the faucet. Imagine waking up every morning and finding a great new blog post for your customers and… Read More…

If what they say is true about needing 10,000 hours of experience in something to become an expert at it, then we’ve got the perfect Plan B: an interview with an expert that takes only 10 minutes to read. This time we’re welcoming international speaker, author, trainer and CEO of Smooth Sale, Elinor Stutz. Elinor has devoted her life and… Read More…

Does your CEO have a blog? If he doesn’t, he should. You can’t run a business in today’s world from the cushy safety of your office — you have to get out there and make connections in person, or, failing that, by social media proxy. In fact, Forrester Research Chief Executive Officer, George Colony says that “within… Read More…

Virality on the Internet is a good thing; unlike virality in real life which is usually frowned upon and not popular with the ladies. Anyone who posts, shares, or creates content online is always hoping for the elusive Viral Fairy to sprinkle her magic 1’s and 0’s on their efforts and send it flying off in thousands… Read More…

They say the key to becoming an expert is to practice a task for 10,000 hours—we give it to you in 10 minutes. Today’s interview with an expert features Oscar Del Santo, an online marketing specialist, bilingual author, lecturer, and undeniable master of Twitter. Join us as we talk personal branding, marketing, and exactly how… Read More…