The Better Marketing Blog

So you’ve managed to hit the coveted 1,000 friends mark on Facebook, and your Twitter account is humming along nicely. Um, are you forgetting something? Yes you are. It’s called Google+. Yes, they are still “making that thing,” and while it’s nowhere near as popular as the aforementioned social media giants, Google+ is actually more important… Read More…

It made sense. Kind of. I guess. The job posting was seeking two actors to play conjoined twins at an upcoming tech convention. My friend, Michelle, would play the role of WordPress (a major web design platform), and I would play the role of Media Shower (the company that hired us). By being stitched together,… Read More…

In a 150,000-word novel, perhaps no words are more important than the first ones. At its best, a novel’s opening line raises questions, piques interest, and creates intrigue. It hooks the reader completely, and forces them to devour the rest of the story because the first handful of words were so damn good. “Once upon… Read More…

Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy. Healy has been working as a copywriter since 2002, writing everything from e-mails to sales letters to web content for more than 150 clients. “Time and… Read More…

Oh the things you find on the Internet these days. There’s a lot of people out there claiming to have the magic formula for boosting web traffic through SEO (search engine optimization), but this guy truly takes the cake.

Advertisements are everywhere, but serve as little more than a reminder to shave or wash dishes or whatever. Good advertisements are far more rare. A good ad hooks its viewers, convincing them not only to buy the pitched product, but also to tell their friends about it. After all, the more eyes that see an… Read More…

With a runtime of 220 minutes, Cecil B. DeMille and Charlton Heston did a good job covering the Ten Commandments. But where oh where were the lessons about article writing? We’re not sure what’s tougher: writing an article on a stone tablet, writing an article on a tablet computer, or staying awake through that entire movie. Regardless, the demands of writing articles for the Internet… Read More…

They say that it takes around 10,000 of your precious life hours to truly master a skill to the point your friends will be all like, “Whoa, that guy has skills!” We know that not everyone has that kind of time, or even those kinds of friends, so we’re trying to teach you enough to… Read More…

Recently there have been some doubts raised about whether one does truly need 10,000 hours of practice to become an expert in their field. That’s all well and good, but sorry, we’re not gonna change the name of our expert interviews to ‘8,433 Hours in 10 Minutes.’ So we move on. Today we’re gleaning the expertise… Read More…

We know that not everyone has complete and utter faith in every little piece of advice we give—it’s just most people. With that in mind we decided to scour the web and track down 20 pieces of advice from a slew of content writing heavy hitters to make sure there’s at least one thing new… Read More…