The Better Marketing Blog

Yes he can. Well, kinda. The Microsoft co-founder, kazallionaire, and renowned philanthropist made an appearance on Late Night with Jimmy Fallon recently to promote he and his wife Melinda’s sixth annual letter from their foundation, located at GatesLetter.com. It addresses the efforts to save lives and cut poverty. Important stuff, right? Profound, meaningful, hero-like stuff. But,… Read More…

When it comes to implementing smart SEO practices on your website, expert Stephen Pitts recommends starting simple. “I have seen the most common mistakes coming from overlooking the fundamentals, getting into more advanced tactics without finishing with the basics,” the SEO director and craft lead at Rosetta says. On his blog, SEOpittfall, Stephen offers advice to… Read More…

A good piece of online content is like a delicious, nutritious mind meal. And like any healthy food, there has to be a proper mixture of healthy ingredients for the recipe to work. For example, while humor is usually welcome, it shouldn’t dominate from start to finish (unless the point is to be silly.) Also,… Read More…

Type “Zerg Rush” into Google, and watch what happens. Go on. Do it. We’ll wait. … DO IT. OK, for those of you who didn’t obey, here’s what happens. A series of red and yellow Os rapidly march up, down, and all around your screen, eating up all your search results. You can use your… Read More…

The Academy of Motion Picture Arts and Sciences is preparing to give out 24 Oscars this year, in fields of both excellence and the ability to release your film as close to the end of December as possible. But one award is missing and, in 2014, it’s time to change that. We believe there should… Read More…

Any company worth a damn (and worth millions) wants an ad featured during the Super Bowl. Regardless of who’s playing, the game consistently pulls in higher ratings than just about anything else on the air, and all those eyes can equal a ton of sales. These days however, it’s not enough to simply air an… Read More…

The big Consumer Electronics Show in Las Vegas just wrapped up. Yep, CES 2014 was another year of dazzling technological advances on display, from curved and bendable TVs, to washing machines you can control with a text message. (LOL = Laundry Out Loud) Everything you never realized you’d need or want was all under one,… Read More…

10,000 hours. That’s how long it takes someone to become an expert at something. 10 minutes. That’s how long it’ll take you to read this interview and become an expert. Now, which would you rather do? How do you translate film into entertaining, informative content, and compete on an SEO level with all the competition… Read More…

It takes 10,000 hours to become an expert in something, but only 10 minutes to read one of our expert interviews. Pretty sweet, huh? Digital media is obviously big business these days, and it’s spawned a whole new way of having to approach how we sell. DM Training is at the forefront of where things… Read More…

2013 saw the term ‘content marketing’ move quickly up America’s lexicon ladder. But even if most people still don’t know exactly what it means, they’re increasingly being exposed to it. After much consideration and consultation with the ghost of Dick Clark (RIP), we’ve come up with our list of the 5 best examples of content… Read More…