The Better Marketing Blog

Jimmy Fallon, the fresh-faced 39-year-old who somehow has already been doing late night TV for 15 years, took over The Tonight Show with Jimmy Fallon this week. Good thing too, seeing as his name was already in the title. While Jay Leno had a solid run — great in terms of ratings, ehh in terms… Read More…

LG’s new 84″ Ultra HD 4K TV goes for $17,000 right now. It looks beautiful both on and off, but would it fool you into thinking you were looking out of a skyscraper window? Probably not. But a far-fetched premise doesn’t mean you still can’t create compelling content marketing.

As if Facebook wasn’t addictive enough, Mark Zuckerberg and friends are looking to suck us in even more with a new iPhone application (Android and iPad versions are said to be coming later) called Paper. Think of it as a mix between a newsreader like Flipboard and Facebook itself. It’s meant to be a new way… Read More…

Are you watching the Olympics? We are. And when we’re not busy checking out the pink catsuits or price-checking curling stones on Amazon, we’re analyzing all the content marketing going on with the athletes. Having a long list of corporate sponsors is nothing new, but now more than ever the sponsors, NBC, and the athletes themselves… Read More…

Where do your blogging ideas comes from? Content marketing is becoming extremely popular, but you need to come up with good ideas for your posts. It doesn’t matter whether you’re writing for your own blog, guest posting on someone else’s or creating content for a newsletter. It needs to offer something of value to your… Read More…

Love tolerate it or hate it, without fail, Valentine’s Day shows up at our doorstep ever year. But what doesn’t show up every year is a sweet little compilation of some examples of Valentine’s Day content marketing. This year, however, you’re in luck, because while we didn’t know what kind of chocolates you like, Cupid… Read More…

Tonight the world will turn its collective eyes towards Sochi, Russia, as the 2014 Winter Olympic Games begin with the Opening Ceremony. When not asking themselves why the heck they had never heard of a place called ‘Sochi’ until 5 weeks ago, or feverishly laying down crisp C-notes on who will take the Ice Dancing… Read More…

The use of content marketing, when say, promoting a movie, can sometimes be a snap. From imaginative websites set in the film’s fictitious universe, to having your star tour the country in character for two months, there are numerous ways to entertain your audience while marketing your movie as well. But what if, instead of… Read More…

As expected, Super Bowl 48’s many commercials garnered just as much attention as the game itself. This was especially true this year, as the game was decided about a third of the way through, allowing the commercials far more opportunity to burrow into our skull and stay there. But we’re not here to simply recap… Read More…

A huge part of running any business is data collection and curation; whether it’s customer information, surveys, job applications or marketing information. And these days there are more and more digital tools to help business owners and individuals collect whatever information they need effectively and efficiently. We recently checked in with Eva McKnight, a PR… Read More…