The Better Marketing Blog

Today’s online retailers have a veritable Everest to climb when it comes to making their products stand out in the shadows of Amazon and Google – the go-to places consumers go to search for what they want to buy. To get some insight on how ecommerce sites can draw more customers, we checked in with… Read More…

If there’s one mantra reported over and over again in the world of online marketing it’s that content is king. But, cautions Debbie Williams chief content officer at SPROUT Content, don’t just post content for content’s sake. Everything you create should have a purpose, plan and reason. “Sometimes the reason is to really help your… Read More…

If Carl Sagan were around today, he wouldn’t gush over billions and billions of stars. Rather, his focus would be on the billions and billions (and possibly trillions) of blog posts that litter the Internet. The vast majority of them will never be read by more than a few people, and that includes the writer’s… Read More…

Given the amount of technology available today that gives people with disabilities access to information that was previously unavailable to them, there’s no longer any excuse for people with disabilities to be unemployed, says John Williams of Assistive Technology News. “Businesses should not fear assistive technology,” he says. “When hiring people without a disability, employers… Read More…

Twitter is a great way for companies to reach out to their customers in as personable a manner as possible. But beyond simply being real-time customer service, it can also be a great way to market your product. Hashtags based around the company slogans are everywhere, inviting fans of the product to Tweet about how… Read More…

If your company is considering starting up a blog, please allow us to warn you about the massive jar of Advil you will need to deal with one seemingly simple issue: images. Yes, dealing with images — photos, pictures, whatever you want to call them — can be surprisingly frustrating for the uninitiated. The main… Read More…

Hey, if a famous TV producer like Norman Lear can make a burrito (and we’re assuming he can), surely a burrito-making company can produce a TV show, right? As kooky as it sounds, Chipotle Mexican Grille, the fast-casual restaurant chain that promotes a message of “food with integrity,” has gotten into show business with what… Read More…

Are you in an Oscars pool this year? No?! Wait, you’re just gonna actually watch them hand out the award for Best Production Design and not have $5 on it? Your bravery is beyond us. We’re not sure how long people have been betting on the Academy Awards, but we do know Hollywood loves it.… Read More…

Even the biggest companies always have time for a little content marketing… and sometimes even in the form of a spoof. Take Netflix, for example. They just announced a deal in which they’ll pay to directly connect to Comcast’s network to improve the streaming video quality of movies and TV shows to subscribers. You’d think they’d… Read More…

It’s one of those matchups that makes too much sense to not fully exploit. Japanese auto giant Toyota and Pandora, the popular music streaming service, are turning our love of tunes into a content marketing field day. In 2012 Toyota began offering Pandora service as an option on some of its vehicles. Toyota’s Entune infotainment system allows… Read More…