The Better Marketing Blog

Sure, you may know that SEO stands for “search engine optimization,” but do you know what that means, exactly? If not, you’re not alone (and don’t worry, that secret’s safe in these parts!), but here are some tips to help with mastering the lingo of this digital strategy.  Just remember, it’s part art, part science.

It’s never been an easier time than right now to get published, says Shari Stauch, CEO and creator of Where Writers Win. But getting noticed, that critical thing once you are published is another story. You can’t just slap a blog on a site anymore and expect folks to come running to buy your book, she… Read More…

“Content marketing” may seem like a rather vague term, and for many people it brings up visions of dull corporate brand blogs, or even questionably ethical SEO techniques. But the evolution of social media and mobile technology is forcing the issue of content marketing on pretty much everyone. “Our podcast and white paper on the… Read More…

As maligned as Google+ may be, it’s important to keep it around and promote it. After all, what mega-huge giant company that basically runs the Internet owns Google+? Exactly. Google+ actually has a healthy community set up, though it’s less focused on Facebook-style social media and more on writing and authorship. A great many writers… Read More…

When you’re selling something on the Internet, you have to get the process of writing product descriptions exactly right, or else you won’t sell a damn thing. There is so much competition for your customers’ eyes, not just from direct competitors but from the Internet in general, that losing them for one second might mean… Read More…

Like most mommy bloggers, Sheri of Mommy Adventuresbegan writing when she was pregnant with her first child as a way to keep her family up-to-date on all things baby. Her humorous posts (not to mention her unique perspective as an American mom in Australia) have helped her gain a following outside of her own family and… Read More…

It’s just not businesses that use content marketing; sometimes it’s the president. President Obama’s push for nationwide health care recently used a comedic video to boost its chances. Did it work? The skit seen ’round the web. It looks like it did. 

When building or redesigning a business site, it might be tempting to include every bell and whistle available, making it flashy and unforgettable, but the team at eCommerce innovator and web design aficionados EYEMAGINE caution against being too flashy. “We champion a clean layout and an attractive color scheme,” says marketing manager Cherene Etemadi. “We believe site… Read More…

When it comes to creating web content that people will not only read, but also share with their friends, Adrian Kulp stay-at-home dad and blogger says being genuine and mindful of people’s attention span will get you far. “Aside from being relatable, honest and occasionally provocative, you need to find that sweet-spot in length,” he… Read More…

What content marketing goals are you striving for? By now every webmaster in the world has heard the mantra that “content is king.” While that’s not disputable, the idea that content is king stems from the concept of content marketing. Content marketing is just what it sounds like: it’s part of a larger effort at… Read More…