The Better Marketing Blog

You may have already figured out by its name that Naked Granola is a brand that wants to get noticed. The brand hasn’t stopped at being “naked” though. Recently, it took to the streets of San Francisco with a massive dose of live, wet content marketing in the form of a giant slip-n-slide, right smack… Read More…

If you build it, they will come, right? Not necessarily! It’s a jungle out there with millions of content pages competing for attention. A lot of great stuff can easily be missed. It’s entirely possible that your content is already the best of the best, but if you want more traffic, you’ll still need to… Read More…

Content marketing, SEO, online marketing, social media marketing, IT … all of these industries and functions have one factor in common that has become more and more prevalent: mobile staff. Having the option to telecommute allows firms to hire the best talent from across the globe – and provides employees with flexibility to work when… Read More…

Today, the nature of content marketing is ever changing. To stay current, content creators must stay forever on top of the latest trends, styles and strategies. Because marketers are getting more and more savvy, it takes absolute devotion to stay relevant and current, as the bar gets raised by more astute web audiences. The current… Read More…

The Lincoln Motor company is proof positive that the powers of social influence – across all age groups – can be applied to just about any product, with radical results.

There was a time when movies were only advertised on billboards and TV. Today, of course, they are advertised online and promoted on social media. Now, movie marketing has been taken to the next level with Dawn of the Planet of the Apes, which opens in theaters today. Website From Another World In the 2011 film, Rise… Read More…

Content Marketing is the creation and distribution of valuable content to attract, retain or service customers within your target market. What is Not Content Marketing? To understand what content marketing really is, you need to understand what it isn’t.

Podcasting is a dynamic form of media and one that continues to grow in popularity. Used strategically, it can also pack a powerful marketing punch. Audio content delivered on a regular schedule builds long-term relationships with new and existing customers.

What would you think, exactly, if you walked onto the beach for a nice relaxing day in the sun and there in front of you was a big, giant box of matches? Big as in the size of a building…but flat. Giant matchsticks have been showing up in the strangest places alright, all over L.A.… Read More…

Although he has an MBA and has spent the past 18 years teaching MBAs, even Peter Cook says the usual 2-D grids that MBA programs rely on are great for theory but are often too dry for busy professionals to really absorb and put to use. So Peter turns to the likes of Ozzy Osborne,… Read More…