The Better Marketing Blog

The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists to… Read More…

Fizzle is changing how we train on the web. With courses from luminaries like Pat Flynn, Leo Babauta, John Lee Dumas and Scott Dinsmore, there’s plenty to learn – in a simple way to learn it. Co-founder and CEO Corbett Barr spoke with us about building the company and the changing face of training. Hey,… Read More…

“Content marketing” is the phrase de jour, but does a stellar CM campaign always translate to new or repeat customers? Everyone loves the amount of free information that’s available on the Web. Some of it comes from social sharing, some from the government or other nonprofits that aren’t looking for donations. But a great deal… Read More…

Sure, BMW is a long-established, well-known brand, but sometimes that can make it even harder to come up with fresh, new marketing strategies. How does a company like BMW attract the attention of potential customers? The German-car-maker execs were probably asking that very same question when they came up with a marketing plan for the… Read More…

SEO can seem a vast and mysterious discipline for businesses, so any tool that makes sense of it is welcome. Kathryn Aragon of Crazy Egg recently took our questions about SEO, misconceptions, and how to really get the most out of your SEO analytics. Hi, Kathryn! Tell us a bit about Crazy Egg. What does… Read More…

The water skiers are barefoot. They’re extreme. They’re attention grabbing. But who are they? This YouTube video pumps out several captivating scenes of barefoot water skiers doing some gravity-defying flips, spins, glides and jumps in the ocean, everglades and other waterways. Vibrant tunes seamlessly link the clips together for an all-encompassing audio visual experience. Like… Read More…

Why would one of the biggest and most popular sports-sneaker companies launch its own line of bacon? Is the sneaker market in a downturn, or could this be a creative form of content marketing? This is Reebok, after all. Cross Marketing at CrossFit Reebok hosted this year’s CrossFit Games and turned the event into a… Read More…

Welcome to Media Shower’s Content Marketing Academy, a new video series designed to answer some of the many questions our clients have asked us over the years. What’s a keyword? How often should I post on our blog? Where do I get new ideas from? These questions and many more will be answered at the… Read More…

So you’re a writer who’s finished a manuscript and successfully published your book. Congratulations! Now it’s on to the hard part: making sure people read it. The most effective ways for authors to market their masterpieces are through personal websites and on social media platforms like Facebook, Twitter and LinkedIn, says literary agent Elizabeth Lucy… Read More…

Through content marketing, brands can share valuable information, engage in conversation, build trust and, eventually, generate leads and business. Existing customers keep coming back to continue the learning and interaction. We are all familiar with the business-to-consumer content marketing that is so prevalent on the Web, but how do business-to-business sites integrate content marketing into… Read More…