The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
Author Archive
See how SEO and AI search traffic compare across seven B2B websites, what referral data misses, and how to measure search and AI visibility.
Learn how to run a competitor keyword analysis, identify high-value SEO gaps, and turn your findings into a prioritized action plan with AI.
Why is your website traffic down? Use AI with GA4 and Search Console to find what dropped, diagnose why, prioritize fixes, and track your recovery.
Build an SEO dashboard with AI using GA4 and Google Search Console data. Track organic traffic, conversions, and how often your brand appears in AI answers.
Create an SEO keyword report using AI. Find meaningful ranking changes, measure keyword churn, diagnose traffic shifts, and prioritize SEO actions.
Follow five levels of AI SEO reporting automation, from analyzing CSV exports to building a workflow that learns from results.
See how ChatGPT and Google organic engagement rates compared across four B2B websites—and learn how to run the same GA4 analysis.
Discover how Dolly Parton purposely crafted an artificial persona while living with a sincerity and generosity that were unmistakably real.
John Oliver’s viral pranks show marketers how to turn attention into action, participation, social change, and campaigns with lasting impact.
Discover the 10 highest-paid podcasters of 2026, how they built multimillion-dollar media businesses, and the communication strategies marketers can learn from their success.