Articles by admin
10,000 Hours in 10 Minutes: M. Shannon Hernandez on Becoming a Better Writer
We asked M. Shannon Hernandez – content Strategist, copywriter, speaker and trainer, and author – for a bad habit wannabe writers need to ditch, and she offered not one, but four. Don’t worry about making your writing perfect on the first, second and even third rounds. Stop editing while writing. Don’t sabotage yourself by telling... Read More...
10,000 Hours in 10 Minutes: Daniel Flamberg on Digital Marketing
Daniel Flamberg has been staying on the cutting edge of marketing for years now, working both as one of the top marketing minds in the corporate world and as a consultant for brands building their digital future, not to mention offering intelligent commentary on the marketing world on his blog Manhattan Marketing Maven. He took... Read More...
10,000 Hours in 10 Minutes: Christine Koh on the Power of Authenticity
In eight years since she launched her site, Boston Mamas – a parenting portal for Beantown-area families – Christine Koh has found the secret to growing her audience isn’t through link bait content or filler content – it’s by being authentic. “In my opinion, the worst thing you can do as a content creator is... Read More...
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10,000 Hours in 10 Minutes: Laurence Hebberd Harnesses the Power of Human Resources
The Undercover Recruiter is one of the most popular HR blogs out there. And a busy one, to say the least. We recently were lucky enough to grab a few moments with Laurence Hebberd to talk about HR, content and social media. Hi, Laurence! Let’s start with The Undercover Recruiter. How did it get started?... Read More...
10,000 Hours in 10 Minutes: What Makes Jesse Noyes Cringe?
Content marketing has become more and more important. And nobody knows it like Jesse Noyes of Kapost. Jesse spoke with us about content marketing and how to make it more effective. “Content marketing” is a term thrown around quite a bit. How do you define it? I define content marketing as the process of creating,... Read More...
10,000 Hours in 10 Minutes: Clare Hoang Knows Where Your Links are Coming From
It’s hard sometimes to build links, especially for smaller businesses, and that’s where Ahrefs comes in. Built for data and linkbuilding, it’s a fascinating tool. Clare Hoang was recently kind enough to speak with us about building links and connections on the web, and we learned a lot from her. Hi, Clare! What are some... Read More...
10,000 Hours in 10 Minutes: Todd Giannattasio on the Strength of Social Media
Todd Giannattasio started out building websites, and has moved on to driving traffic to website as president and CEO of Tresnic Media. Todd was kind enough to talk with us about social media and what it means to marketing. Let’s learn! How has social media changed marketing for mid to large companies? I believe in... Read More...
10,000 Hours in 10 Minutes: Ally Weller Has a Secret Pitch
The days of a business writing formal press releases to advertise new products or services and blasting it out to every newspaper and magazine under the sun are in the past, says Ally Weller, community manager for PitchEngine. Brands need to be empowered to be their own publishers instead of solely relying on journalists to... Read More...
10,000 Hours in 10 Minutes: Kathryn Aragon Tames the SEO Dragon
SEO can seem a vast and mysterious discipline for businesses, so any tool that makes sense of it is welcome. Kathryn Aragon of Crazy Egg recently took our questions about SEO, misconceptions, and how to really get the most out of your SEO analytics. Hi, Kathryn! Tell us a bit about Crazy Egg. What does... Read More...
Managing Remote Employees: How to Maintain a Thriving Team
Content marketing, SEO, online marketing, social media marketing, IT … all of these industries and functions have one factor in common that has become more and more prevalent: mobile staff. Having the option to telecommute allows firms to hire the best talent from across the globe – and provides employees with flexibility to work when... Read More...