The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
Performance marketing is all about results. Whether you’re optimizing for conversions, improving SEO, or fine-tuning ad creative, AI can help you make data-driven decisions faster.
You can use any AI tool to perform these tasks, but the Media Shower AI Platform is trained on your company and your marketing objectives. For the demo below, we used our Marketing Strategy Assistant, which is included with a Media Shower subscription. Click here for a free trial.
AI for Performance Marketing: Step by Step
Media Shower’s AI marketing platform can assist with just about any performance marketing task. In the demo, we highlight three use cases.
1. Generating conversion and lead gen ideas
Because our platform is trained on your company and customer data, all you have to input is a simple prompt, like this one:
Prompt: “Give me ideas for improving our conversion and lead gen performance.”
The AI will suggest strategies tailored to your business, like optimizing landing pages, creating lead magnets, or hosting live webinars.
You can refine the results by choosing a specific idea and asking for a content plan around it.
2. Analyzing performance and suggesting improvements
AI can evaluate SEO, Google Ads, and conversion rates to recommend actionable improvements.
Simply copy and paste the table of top-ranking SEO pages from a tool like Ahrefs or Google Analytics—no formatting required. The AI can generate keyword-focused content ideas to boost performance.
3. Generating ad creative optimized for conversions
AI can instantly generate display ad copy optimized for a specific goal, such as free trial sign-ups. You can review, save drafts to share with your team to execute, or send them to our award-winning creative team for refinement.
Real-World Example: AI-Powered Performance Marketing in Action
Let’s look at how AdElevate, a fictional digital marketing agency, might use AI for performance marketing.
Sam, a performance marketing manager at AdElevate, is running paid ad campaigns. He wants to improve conversion rates for their landing pages.
Task 1: Generate conversion optimization ideas
Sam starts by asking AI for specific strategies. Because the Media Shower AI Platform already knows AdElevate and its marketing goals, Sam only needs to ask:
Prompt: “Give me three ideas to improve landing page conversions for a B2B SaaS product.”
AI Response:
Sam likes #3.
Prompt: “I like #3. How can I implement a two-step lead capture form effectively?”
AI Response:
From here, Sam can continue the conversation for even more helpful guidance.
Task 2: Optimize ad creative for conversions
Sam also wants to refresh his client’s display ads.
Prompt: “Write three variations of ad copy promoting our free SaaS trial.”
AI Response:
1. Direct & Data-Driven
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2. Pain-Point Focused
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3. Social Proof & Urgency
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Would you like any refinements based on your target audience? ?
Sam can now choose a response, interact with the AI to tweak it for a more perfect fit, and run an A/B test.
Task 3: Improve Audience Segmentation and Targeting
Sam wants to refine AdElevate’s targeting strategy to reach the most relevant audiences for their SaaS client. He asks the AI for insights on segmenting their audience more effectively.
Prompt: “How can I refine audience targeting for a B2B SaaS product to improve ad performance?”
Response:
To refine audience targeting for a B2B SaaS product, use a data-driven approach that incorporates AI and predictive analytics. Here’s how:
1. Leverage First-Party Data & Lookalike Audiences
- Analyze existing high-value customers (company size, industry, pain points).
- Use AI to create lookalike audiences that match top-converting customers.
2. Layered Audience Segmentation
- Firmographics – Target by industry, company size, revenue, and growth stage.
- Job Titles & Roles – Focus on decision-makers (e.g., CMOs, Heads of Growth).
- Behavioral Signals – Retarget users who engaged with high-intent actions (e.g., visited pricing page, downloaded whitepapers).
3. Predictive & Intent-Based Targeting
- Use AI-powered tools like Clearbit or Bombora to identify businesses actively researching solutions in your niche.
- Leverage LinkedIn and Google Ads in-market segments to reach prospects showing buying intent.
4. Dynamic Personalization in Ads & Landing Pages
- Customize messaging based on audience segments (e.g., SaaS vs. fintech buyers).
- Test AI-generated ad variations to match pain points and interests.
Would you like help setting up an AI-driven audience refinement workflow?
From here, Sam can:
- Request more granular audience segments based on firmographics, intent signals, and past engagement.
- Refine messaging for each segment to ensure ad copy resonates with different customer types.
- Optimize ad placement by identifying the best-performing channels for each audience segment.
- Analyze historical conversion data to adjust targeting and budget allocation for the highest ROI.
- Identify lookalike audiences based on high-value customer profiles to expand reach efficiently.
10 Ways to Use AI in Performance Marketing
There’s no limit to the tasks AI can do for a performance marketer, but we’ve assembled some ideas to get you started.
- Predicting campaign performance. AI can analyze past campaign data to predict which strategies will yield the best ROI, allowing you to focus on your highest-performing marketing.
- Competitor analysis. Analyze competitors’ marketing strategies, ad spend, and SEO performance.
- Automated influencer marketing. Identify high-performing influencers in a niche and predict engagement levels before partnering with them.
- AI-driven video script generation. Create compelling video ad scripts based on audience preferences and engagement trends.
- Predictive lead scoring. Automatically rank leads based on their likelihood to convert, helping sales teams prioritize follow-ups.
- Customer journey mapping. Analyze user behavior across multiple touchpoints to refine the customer experience and reduce drop-offs.
- Dynamic content personalization. AI can tailor website experiences in real time based on user behavior, increasing engagement and conversions.
- Automated PR outreach. Generate personalized pitch emails and press releases to improve media coverage.
- Voice search optimization. Identify key voice search queries and adjust website content to capture more traffic from voice assistants.
- Automated webinar and event marketing. Generate targeted email sequences, landing pages, and ad campaigns for events.
Optimizing AI Performance Marketing Campaigns
Be specific with prompts
Instead of “Give me marketing ideas,” try “Give me three ideas to increase landing page conversions for our software product.”
Refine AI responses
If the AI gives you generic suggestions, ask for more detail, industry-specific insights, or a different tone. Iteration is the key to success with any AI tool.
Integrate with existing tools
Use AI alongside analytics platforms like Google Analytics and Ahrefs to get deeper insights.
Test AI-generated content
Use A/B testing to measure performance and continuously optimize.
Media Shower’s AI platform is like having a senior marketing employee sitting next to you. Whether you’re optimizing ad creative, improving SEO, or boosting conversions, AI helps you boost your performance marketing … performance.
Media Shower’s AI platform helps performance marketers work smarter and scale faster. Click here for a free trial.
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