Why Reach Out to Influencers?<\/strong><\/p>\n There are a few benefits to cultivating a fine crop of influencers. One is the immediate traffic impact. When a person gets interviewed and that interview gets published, it\u2019s only natural that he or she will want to share that article within their circles. It happens quite frequently, and it gets your content seen across a wider spectrum.<\/p>\n Featuring in-depth interviews with thought leaders also raises the credibility of your blog. Think of it like the Italian restaurant with all the signed celebrity photos on the walls. \u201cLook, honey! Wink Martindale ate here in 1997! This place has to be good!\u201d<\/em> If visitors see you\u2019re mingling with the experts, you\u2019ll be perceived as trustworthy and, perhaps, as one of the experts too. That\u2019s a good thing.<\/p>\n “These interviews provide our customers with the ability to access and collaborate with thought leaders in their industry,” says Media Shower\u2019s Director Operations, Rob Montepeluso. \u201cThe end result is great content, additional web exposure, and increased SEO rankings for our customers.<\/p>\n How Do You Do It?<\/strong><\/p>\n Getting to 1,000 influencers takes a lot of work. There\u2019s the initial research, lots of outreach (everyone doesn\u2019t say yes), executing the interview, putting it all together, and promoting it.<\/p>\n With our interviews<\/a>, a handful of people works in unison. Susan Jennings conducts many of the Q&As and knows what it takes to get an influencer talking. \u201cI think the best interviews are the ones where you hit on questions that are specifically targeted to that influencer\u2019s passion and expertise. That\u2019s how you elicit the most interesting and informative responses,\u201d says Jennings.\u00a0The key is finding the process that works best for your business.<\/p>\n But be warned: It\u2019s not easy.<\/p>\n \u201cI would tell any company that\u2019s looking to do this to prepare for many challenges\u2014especially if they\u2019re going to start from scratch as we did,\u201d says Montepeluso. \u201cOr, they can leverage our services and platform, since we already have the secret sauce figured out.\u201d And hey, if we\u2019re counting that expert advice from Rob and Susan, that makes 1,002<\/strong> influencers.<\/p>\n If you’re looking for opportunities to bring your business to a new audience and strengthen relationships with your existing customers, we can help. Media Shower creates the content you need to connect. Request a free content marketing assessment<\/a> today.<\/p>\n Photo courtesy aviewfromtheedge.blogspot.com<\/em><\/p>\n![\"celebrity](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2016\/11\/celeb-wall2.jpg\" "\\"celeb")
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