{"id":905,"date":"2013-04-10T23:07:59","date_gmt":"2013-04-10T23:07:59","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=905"},"modified":"2016-04-22T20:18:29","modified_gmt":"2016-04-22T20:18:29","slug":"making-the-mundane-memorable","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/making-the-mundane-memorable\/","title":{"rendered":"Making the Mundane Memorable"},"content":{"rendered":"

If everyone used to be a critic, then today everyone\u00a0is a publisher. From corporations\u00a0to personal blogs, the Internet is filling up faster than Louie Anderson at\u00a0Fuddruckers.<\/p>\n

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Louie, like most of us, enjoys a tasty hamburger now and then.<\/p><\/div>\n

There’s no shortage of prose out there,\u00a0but there is<\/em> a shortage of fresh takes on stale\u00a0subjects. How do you make a website about car insurance fun? Why would anyone bookmark a site about light bulbs? What does this mean for\u00a0my plans to create a\u00a0combination car insurance\/light bulb food truck? Making the\u00a0mundane memorable\u00a0is vital to capturing the attention of the fickle Web surfer, and yet it can be done.<\/p>\n

Start with Different<\/strong>
\nLet’s take that example of car insurance. Intrinsically there’s nothing exciting, funny, or particularly compelling about the topic.\u00a0For decades the industry was content to advertise itself in a matter of fact way: You need insurance for your car, we can provide it.<\/p>\n

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No cavemen or talking ducks, just insurance.<\/p><\/div>\n

But times have changed. From Geico’s\u00a0gecko to Progressive’s\u00a0feisty Flo\u00a0to Allstate’s intimidating mayhem guy, the major players\u00a0all attempt to inject personality\u00a0into their\u00a0advertising. While a game of word association that started with “insurance” would probably never lead anyone to utter “Dikembe Mutombo,”\u00a0that didn’t\u00a0stop Geico from using the former NBA star and his 7’7 frame in an ad that went viral.<\/p>\n

The same philosophy holds true for your website. Do something different. If your company sells plastic cutlery, you might think your site has to stay confined to content with\u00a0keywords like forks, spoons, or dining—it doesn’t. Perhaps you can place one of those plastic forks in the road and write about\u00a0what happens. Maybe you can weigh the pros and cons of “spooning” your significant other vs. spooning an actual spoon. Or\u00a0just have a random guy get excited about\u00a0your product and hope\u00a0it\u00a0gets turned into an auto-tuned blockbuster like the Five Guys Burgers fan video below. Point is, going off the beaten path is a great way to get noticed.<\/p>\n