{"id":876,"date":"2013-04-05T16:51:58","date_gmt":"2013-04-05T16:51:58","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=876"},"modified":"2013-04-08T15:30:27","modified_gmt":"2013-04-08T15:30:27","slug":"users-first-search-engines-second","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/users-first-search-engines-second\/","title":{"rendered":"Users First, Search Engines Second"},"content":{"rendered":"

As a website or blog owner, you\u2019re sure to receive countless preachings from others on the importance of SEO. “More important than regular toenail clippings,” they’ll\u00a0say to you as they seek to hammer home their point.<\/p>\n

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Search Engine Optimization > Toenail Optimization<\/p><\/div>\n

Sure, proper keyword usage is important for many reasons. Yet, there\u2019s a fundamental problem in the industry: SEOs are focused on the search engines, not the users. What the techies don\u2019t understand is that awesome SEO takes a reverse approach by focusing on the user first and foremost.\u00a0To build a popular and profitable website, you must always ask what information your readers want, continually create shareable content and more. Check out these tips to learn how.<\/p>\n

Put Users First<\/strong>
\nRemember, your readers are purchasing your products or services, not the search engines. Tailoring content solely to achieve high search engine rankings may eventually place your site at the top of Google but that content will likely fail to inspire a potential customer\u2019s purchase.<\/p>\n

With that in mind, never tailor your site\u2019s copy or your blog posts around a specific keyword. Instead, put your users first by drafting content they want and need to read. After that awesome content is written, return and assess how a specific keyword can be naturally inserted. By always putting your users first and search engines second, your focus will remain on those who have the potential to purchase your products and services rather than on search engines that are likely to flip on a dime.<\/p>\n

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The climb to the top of Keyword Mountain is\u00a0a lonely one.<\/p><\/div>\n

Create Shareable Content<\/strong>
\nWith the rise of social networks, there\u2019s a lot of buzz these days about creating shareable content. But, what is shareable content and how do you create it? Shareable content is anything that an online user feels compelled to share with friends such as blog posts, photos, quotes or announcements regarding awesome products. So, how do you discover which content is shareable among your readers and how do you create it? Here\u2019s how:<\/p>\n