{"id":8346,"date":"2016-06-06T00:00:00","date_gmt":"2016-06-06T00:00:00","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=8346"},"modified":"2023-05-07T19:34:36","modified_gmt":"2023-05-07T19:34:36","slug":"writer-spotlight-top-3-tips-to-achieve-email-marketing-success-like-louis-ck","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/writer-spotlight-top-3-tips-to-achieve-email-marketing-success-like-louis-ck\/","title":{"rendered":"Top 3 Tips to Achieve Email Marketing Success Like Louis CK"},"content":{"rendered":"

\"\"
\nMedia Shower writer George Drennan is well-known for his work in travel, health, and business.<\/em><\/p>\n

At the tail end of 2011, comedian Louis CK took a huge financial and marketing gamble. He made a – what some called misguided – decision to release his full-length comedy special, Live at the Beacon Theater<\/em>, direct on his website with no outsourced marketing. No late night talk show promotion, no physical distribution deal, and no broadcast TV deal. The special was put online costing $5.00 to download and without DRM to protect from internet video piracy.<\/p>\n

\"Funny<\/center>
<\/center>Amazingly, the chance Louis took on this marketing experiment paid off and the special grossed over $1 million through his website. The build up and release of the special relied almost solely on email for its successful marketing campaign, with Louie achieving a high level of mutual trust with an audience that was clearly receptive to him and his product.<\/p>\n

So what can we learn from this break away from the traditional promotional model and Louis’s email marketing success?<\/p>\n

\"Better<\/center>
<\/center>
\nKeep it Simple and Personalized
\n<\/strong>
\nLouis connects with his recipients by making his emails simple and personalized.<\/p>\n

Hi. This is LOuie. It seriously is me. Im even going to leave the O stuipdly capatalized because who would pay an intern to do that?? Okay so you bought the thing with my fat face on it and you clicked the button that said i could email you. And i know that now you are thinking “aw shit. Why’d i let this guy into my life this way?”. Well dont worry. Because i really swear it that i wont bug you. I will not abuse this privalage of having your email. You wont hear from me again… Probably, unless i have something new to offer you.<\/p><\/blockquote>\n

Marketing emails can tend to sound robotic and over manufactured with little life or character in the writer’s voice. By keeping formatting to a minimum, no rich HTML, Louie’s marketing emails look and read like something you have received from a friend. He speaks direct to the reader with a personal friendly tone, that doesn’t sound like a sales pitch, and develops trust with the reader; trust that is so important in getting potential customers to take an action or click through to your website.<\/p>\n

Great Content with a Narrative
\n<\/strong>
\nLouie’s emails generally have a narrative and always provide engaging content for the reader that is told with an honesty that resonates with his audience. While a business cannot, and wouldn’t want to, tell long-form comedic stories<\/a> it still shows the power of a narrative and brand storytelling<\/a> to provide engaging marketing content. Stories hook the reader to keep reading your article or email.<\/p>\n

Purpose
\n<\/strong>
\nContent should have a purpose. Whether it is to publicize his new special or the release of an audio download on his website, Louie’s emails have a marketing purpose and feature some kind of call to action at the end.<\/p>\n

As always I’d like to urge you not to steal or share this video so that I can continue to offer stuff on my site in this friendly and cheap way without losing my ass in the process. I don’t want to lose my ass. I have a great, great ass.
\nSo that’s mostly it. Please go to louisck.net to buy oh my god and for more information. Oh, also, we now accept Paypal, amazon payments and Dwolla.<\/p><\/blockquote>\n

Okay. That’s it. Please enjoy your life. And please be always curious about other people.<\/p>\n

Your friend,
\nLouis ck<\/p>\n

Adrienne LaFrance used document analysis software to deconstruct Louis CK’s emails and published her findings in The Atlantic<\/a>,<\/p>\n

“his messages are overwhelmingly characterized by promotional language.”<\/p><\/blockquote>\n

Below is a list of the most used words in Louie’s emails:<\/p>\n