{"id":8083,"date":"2016-04-25T00:00:00","date_gmt":"2016-04-25T00:00:00","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=8083"},"modified":"2016-04-26T19:19:39","modified_gmt":"2016-04-26T19:19:39","slug":"apple-music-taps-into-power-of-a-tumbling-taylor-swift","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/apple-music-taps-into-power-of-a-tumbling-taylor-swift\/","title":{"rendered":"Apple Music Taps into the Power of a Tumbling Taylor Swift"},"content":{"rendered":"<p>Apple Music&#8217;s recent ad &#8220;Taylor vs. Treadmill&#8221; features Taylor Swift working out while jamming to Drake and Future&#8217;s song &#8220;Jumpman.&#8221; Unfortunately for Taylor, Apple Music is &#8220;distractingly good&#8221; and she gets so involved in her rapping that she faceplants off the treadmill. This 1-minute video had over ten million of its views come in the first four days. Swift&#8217;s Instagram post with the video has over 155k comments and 1.5 million likes.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fK_zwl-lnmc\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Apple Music was wise to partner with Taylor Swift, practically ensuring that their video would be seen by a large audience. &#8220;With an artist that&#8217;s got 73 million followers on Instagram, that&#8217;s bigger than NBC, CBS and Fox and the viewership of primetime combined,&#8221; said Apple Music&#8217;s <a href=\"http:\/\/www.adweek.com\/news\/technology\/drake-s-itunes-sales-shot-431-percent-after-taylor-swifts-memorable-apple-music-ad-170623\" target=\"_blank\">Head of Content<\/a> Larry Jackson. The video was first released on Instagram, before making its way to Facebook, Twitter, and eventually traditional ad spots on television.<!--more--><\/p>\n<p><strong>Running on Content Marketing<\/strong><\/p>\n<p><strong><\/strong>Content marketing can be thought of as advertising that doesn&#8217;t feel like its trying to sell you a product, and this video is another great example of that. It doesn&#8217;t focus on the features of Apple Music, or why you should use Apple Music instead of Spotify. Instead, it shows a quick, funny scene with a clear message: Apply Music is distractingly good. By watching this ad, we then know about Apple Music&#8217;s playlist features, easy to use inter-face, and library of hit songs, even though known of these things were directly told to us in the video.<\/p>\n<p>Whether or not you are interesting in buying a subscription to Apple Music, it&#8217;s a funny video you might watch to get a laugh. No one wants to watch an ad for a product they have no interest in buying&#8230; but everyone like funny videos! By aiming to create an enjoyable video, Apple Music is prioritizing great content, which will likely earn them more viewers than a traditional ad would have. Apple Music is also reaching out specifically to Taylor Swift fans initially, showing a key understanding of its target demographic.<\/p>\n<p><strong>Taylor&#8217;s Workout Earned Those Gains<\/strong><\/p>\n<p><strong><\/strong>If you weren&#8217;t a Swiftie before, it&#8217;s unlikely this video suddenly turned you into a total fan of Taylor Swift. But what about Apple Music? Well, Apple hasn&#8217;t released any data about if there has been an increase in subscriptions. But we do know the playlist in the commercial, &#8220;#Gymflow,&#8221; has seen an over 300% increase in plays, and that sales of Drake&#8217;s song Jumpman have increased over 400% percent during the first week after this ad hit airwaves. So, it&#8217;s not just that a lot of people have been watching this video&#8230; this advertisement has been causing people to act, whether that means subscribing to Apple Music, listening to Drake, or even just sharing the video.<\/p>\n<div style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" style=\"border: 0px;\" src=\"https:\/\/mediashower.com\/img\/BE2BA266-F954-11E5-B9E5-DA980E37A387\/bigstock-Woman-Running-On-Treadmill-109884479.jpg\" alt=\"Apple's content marketing team can run with the best of them.\" width=\"400\" height=\"287\" border=\"0\" \/><p class=\"wp-caption-text\">Fans loved seeing Taylor one-track mind.<\/p><\/div>\n<p>Apply took some risks with this advertisement, especially releasing it using Instagram&#8217;s new one-minute video feature. However, as we see advertisers moving away from traditional television spots, we can expect to see many more ads like this (including a few more from Taylor and Apple Music!). It&#8217;s another sign that content marketing is becoming more important to both brands and consumers.<\/p>\n<p>Can your content keep up in the race? Try our <a href=\"https:\/\/mediashower.com\/ce2\/40715\/128\/170\">free trial<\/a> before you get lapped by the competition!<img style=\"height: 1px; width: 1px; border: 0px;\" src=\"\/\/mediashower.com\/content?Action=tp&amp;cid=40715\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Music&#8217;s recent ad &#8220;Taylor vs. Treadmill&#8221; features Taylor Swift working out while jamming to Drake and Future&#8217;s song &#8220;Jumpman.&#8221; Unfortunately for Taylor, Apple Music is &#8220;distractingly good&#8221; and she gets so involved in her rapping that she faceplants off the treadmill. This 1-minute video had over ten million of its views come in the<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/apple-music-taps-into-power-of-a-tumbling-taylor-swift\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[250],"tags":[111,58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/8083"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=8083"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/8083\/revisions"}],"predecessor-version":[{"id":8089,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/8083\/revisions\/8089"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=8083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=8083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=8083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}