{"id":6997,"date":"2015-12-11T16:01:53","date_gmt":"2015-12-11T16:01:53","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=6997"},"modified":"2015-12-11T22:27:51","modified_gmt":"2015-12-11T22:27:51","slug":"how-to-write-a-good-article-pitch","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/how-to-write-a-good-article-pitch\/","title":{"rendered":"How to Write a Good Article Pitch"},"content":{"rendered":"

At Media Shower, all our content begins with the article pitch<\/strong>, which is a title and description of the article we’re proposing to our customer. For example:<\/p>\n

Title: How to Write a Good Article Pitch
\n<\/em><\/strong>Description: This article explains how to write a high-performing article pitch. It explains everything we’ve learned across thousands of article pitches, in one engaging five-minute read. It references authority sources like David Ogilvy, Buzzfeed, and Huffington Post, with a long list of sample title templates. Targeted to keyword “how to write a pitch” (1,000 searches per month).<\/em><\/p>\n

Title: # Advantages of Using a Real Estate CRM
\n<\/em><\/strong>Description: This article discusses how a real estate CRM benefits property managers by streamlining processes, integrating back-end systems, and ultimately saving them time and money. Includes quotes from CRE and NAIOP. Targeted to keyword “real estate crm” (3,600 searches per month).<\/em><\/p>\n

Title: How to Add Rocket Fuel to Your Sales Strategy in 2016
\n<\/em><\/strong>Description: This article gives 5 specific “growth hacking” tips on how to drive more sales this year, inspired by legendary sales coaches like Zig Ziglar and Jim Rohn. The article ends with a description of how [customer product] can accelerate sales efforts. Targeted to keyword “sales strategy” (8,100 searches per month).<\/em><\/p>\n

In this article, we’ll teach you the basics of how to write an article pitch that will delight Media Shower customers into buying your idea.<\/p>\n

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These are your customers. Make them smile.<\/em><\/p>\n

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Writing a Great Title<\/strong><\/h2>\n

The advertising genius David Ogilvy<\/a> once said, \u201cFive times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of every dollar.\u201d In the Internet age, that’s even more true:<\/p>\n