{"id":6687,"date":"2015-09-30T17:54:56","date_gmt":"2015-09-30T17:54:56","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=6687"},"modified":"2015-09-30T17:58:10","modified_gmt":"2015-09-30T17:58:10","slug":"youve-got-a-good-marketing-plan-charlie-brown","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/youve-got-a-good-marketing-plan-charlie-brown\/","title":{"rendered":"You\u2019ve Got a Good Marketing Plan, Charlie Brown"},"content":{"rendered":"<p>Last week, Facebook users suddenly found their newsfeeds to be plastered with images of their friends as Peanuts characters. Thanks to a new website, <a href=\"http:\/\/www.peanutizeme.com\/\" target=\"_blank\">Peanutize Me<\/a>, anyone now can create a \u201cPeanutized\u201d version of himself, his friends, or even celebrities.<\/p>\n<p>But the classic style created by Charles Schultz over 50 years ago might look a little different than you remember. That\u2019s because Peanutize Me is a promotional web app from the creators of the upcoming 3-D animated <em>The Peanuts Movie<\/em>, opening in theaters November 6th (just a week after the Great Pumpkin visits.)<\/p>\n<p>The Peanuts centers around a boy who can never do anything right, but in this case, Charlie Brown nailed it: The Peanuts-Mania on social media is a great example of successful content marketing.<\/p>\n<div id=\"attachment_6688\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower.jpg\"><img aria-describedby=\"caption-attachment-6688\" loading=\"lazy\" class=\" wp-image-6688 \" title=\"peanuts media shower\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower.jpg\" alt=\"\" width=\"504\" height=\"504\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower.jpg 1200w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower-150x150.jpg 150w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower-300x300.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower-1024x1024.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-media-shower-50x50.jpg 50w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><p id=\"caption-attachment-6688\" class=\"wp-caption-text\">Our CEO re-imagined as a member of the Peanut kids.<\/p><\/div>\n<p><strong><!--more-->The Marketer is In<\/strong><\/p>\n<p>Content marketing is advertising that doesn\u2019t feel like advertising. You want to attract customers by providing a useful service, whether that service is interesting articles, helpful tips, or a program to make cute Peanuts characters.<\/p>\n<p>You help the consumer, and the consumer helps you. It\u2019s a trick as old as Lucy pulling out Charlie Brown\u2019s football, even if the internet is changing how you reach customers.<\/p>\n<p><strong>Call To Action<\/strong><\/p>\n<p>Good content marketing attracts customers and then directs them to do something. The instructions are simple: make a Peanuts character, share it with your friends, and hey, see <em>The Peanuts Movie<\/em> on November 6th.<\/p>\n<p>The easy-to-use website allows you to pick a variety of Peanut-inspired hairstyles, facial features, clothing and accessories to create the perfect Peanuts avatar. You can then share the results to Facebook or Twitter, creating a link back to the site so your friends can give it a try.<\/p>\n<p>Users get something out of following these simple steps: a fun image that taps into our nostalgia (and our love for selfies!)<\/p>\n<div id=\"attachment_6694\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta.jpg\"><img aria-describedby=\"caption-attachment-6694\" loading=\"lazy\" class=\" wp-image-6694  \" title=\"peanuts cta\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta.jpg\" alt=\"\" width=\"504\" height=\"504\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta.jpg 1200w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta-150x150.jpg 150w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta-300x300.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta-1024x1024.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2015\/09\/peanuts-cta-50x50.jpg 50w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><p id=\"caption-attachment-6694\" class=\"wp-caption-text\">This is the look of a girl who forgot her CTA.<\/p><\/div>\n<p><strong>Peanuts for Brains\u2026 or on the Brain<\/strong><\/p>\n<p>Sharing these images draws people to the site, but it also showcases the stunning\u00a03-D art viewers can expect in the new Peanuts movie. In our fast-paced, visual driven web, we may not have time to sit down and watch the entire trailer for the film. In fact, a new trailer was released the same day as the website\u2026 but most people haven\u2019t even see it. Thanks to Peanutize Me, our friends are creating a movie trailer for us. It\u2019s been impossible to scroll down Facebook without seeing these images. <em>The Peanuts Movie<\/em> is on all our minds, like Lucy on Schroeder\u2019s piano.<\/p>\n<p>Peanutize Me demonstrates how providing interesting, free content can help drive people towards your product. Now we\u2019ve all got a craving for Peanuts.<\/p>\n<p>Ready to start building your Schulztian empire of awesome content? Let Media Shower help! Your first order is free. Sweet, huh? Click\u00a0<a href=\"http:\/\/mediashower.com\/how-it-works.html\" target=\"_blank\">here<\/a>\u00a0to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Facebook users suddenly found their newsfeeds to be plastered with images of their friends as Peanuts characters. Thanks to a new website, Peanutize Me, anyone now can create a \u201cPeanutized\u201d version of himself, his friends, or even celebrities. But the classic style created by Charles Schultz over 50 years ago might look a<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/youve-got-a-good-marketing-plan-charlie-brown\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6687"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=6687"}],"version-history":[{"count":10,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6687\/revisions"}],"predecessor-version":[{"id":6698,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6687\/revisions\/6698"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=6687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=6687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=6687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}