{"id":6659,"date":"2015-09-23T17:09:54","date_gmt":"2015-09-23T17:09:54","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=6659"},"modified":"2015-09-24T16:54:21","modified_gmt":"2015-09-24T16:54:21","slug":"8-things-content-marketing-world-has-in-common-with-jurassic-world","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/8-things-content-marketing-world-has-in-common-with-jurassic-world\/","title":{"rendered":"8 Things Content Marketing World Has In Common with Jurassic World"},"content":{"rendered":"

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The big Content Marketing World 2015 convention recently wrapped up in Cleveland, Ohio. At the 5th annual conference, keynotes and workshops helped build a sense of community among content marketers.<\/p>\n

Now, it may sound strange, but once we thought about it, we realized Content Marketing World actually has a lot in common with this summer\u2019s blockbuster Jurassic World<\/em>\u2026 and not just because both featured a lot of product placement. Hear us out on this one:<\/p>\n

1. Bigger than its predecessors<\/strong><\/p>\n

The first CMWorld Conference in 2011 had 660 guests. In 2013, the conference drew a crowd of 1,750 people. This year, attendance reached over 3,500 guests, the highest turnout yet. The Content Marketing Institute, the organization that runs CWWorld also increased in size by 264 percent in the last three years. Similarly, Jurassic World<\/em> grossed higher than all the previous Jurassic Park movies. As of August 2015, Jurassic World<\/em> is the third highest grossing film of all time, grossing $1.607 billion.<\/p>\n

2. A lot of work and money went into the production<\/strong><\/p>\n

Creating a summer blockbuster like Jurassic World<\/em> involved an outlandish $150,000,000\u00a0budget. But the production costs of CMWorld are nothing to sneeze at either; the event needed five production companies, over 30 HD projectors, more than 100 channels of micprohones, and hundreds of hours of labor from crew members.<\/p>\n

3. Made use of an unknown area<\/strong><\/p>\n

The Jurassic World<\/em> set was built in the parking lot of an abandoned Six Flags in New Orleans. Now, it\u2019s not fair to say Cleveland is abandoned, but it\u2019s certainly not the hippest city. CMWorld aims to help boost Cleveland\u2019s image amongst industry influencers. It also draws new crowds to Cleveland, bringing guests from over 50 countries. Since it\u2019s the largest in-person content marketing event in the world, Content Marketing World helps add an estimated $3.6 million to the Cleveland economy.<\/p>\n

\"\"<\/a>

Sunny Cleveland is a great place to explore. Also, dinosaur-free.<\/p><\/div>\n

4. Chris Pratt was there<\/strong><\/p>\n

OK, so Chris Pratt wasn\u2019t really at Content Marketing World. But it would have been cool if he was! Instead, CMWorld boasted 235 speakers including Scott McCafferty from WTWH; Jon Stahl from LeanDog; Paul Roetzer from PR 20\/20; Craig Coffey Lincoln Electric, and many other local experts.<\/p>\n

5. Gave people something to talk about
\n<\/strong>
\nUsing the hashtag #CMWorld and the twitter handle @CMIContent, attendees sent over 2,600 tweets (with 50 million impressions!) and over 70 Instagram pictures (with 2,6000 impressions!). This summer, it was impossible to be on the internet without seeing Jurassic World<\/em> posts, particularly the meme where zookeeper\u2019s recreated Chris Pratt\u2019s raptor-rangling pose.<\/p>\n

6. Callbacks to the original
\n<\/strong>
\nAt the conference, there is a \u201cCMWorld Walk of Fame\u201d containing the names of the 53 people who have attended all five Content Marketing World conferences. Jurassic World<\/em> also pays homage to the franchise\u2019s original cast members; for example, in the park there is a statue of John Hammond, founder of Jurassic Park<\/em> in the original movie.<\/p>\n

7. Related books
\n<\/strong>
\nContent Market World came from the mind of Content Marketing Institute founder and CEO Joe Pulizzi. Pulizzi has written four books on content marketing and created the first documentary on content marketing, called \u201cThe Story of Content: Rise of the New Marketing.\u201d The dinosaur theme park in Jurassic World<\/em> was inspired by the popular Michael Crichton books.<\/p>\n

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Content marketing is evolving.<\/p><\/div>\n

8. Going to keep growing<\/strong><\/p>\n

After the movie’s success, Jurassic World 2 was announced for 2018. Next year\u2019s Content Marketing World conference is scheduled for Sept 6-9 in Cleveland, Ohio.<\/p>\n

Content Marketing World may not have had any intense dinosaur battles, but it still demonstrates an exciting possibility for the future of content marketing. And unlike genetically modified dinosaurs, content marketing has proven to be a lucrative field that\u2019s not going extinct anytime soon.\u00a0Ready to start building your own world of content marketing? Your first order with Media Shower is free! Click\u00a0here<\/a>\u00a0to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

The big Content Marketing World 2015 convention recently wrapped up in Cleveland, Ohio. At the 5th annual conference, keynotes and workshops helped build a sense of community among content marketers. Now, it may sound strange, but once we thought about it, we realized Content Marketing World actually has a lot in common with this summer\u2019s… Read More…<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6659"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=6659"}],"version-history":[{"count":15,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6659\/revisions"}],"predecessor-version":[{"id":6676,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/6659\/revisions\/6676"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=6659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=6659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=6659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}