{"id":5355,"date":"2014-08-15T09:00:29","date_gmt":"2014-08-15T09:00:29","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=5355"},"modified":"2014-08-15T14:34:57","modified_gmt":"2014-08-15T14:34:57","slug":"reebok-is-now-making-bacon","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/reebok-is-now-making-bacon\/","title":{"rendered":"Reebok is Now Making… Bacon?!"},"content":{"rendered":"
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Reebok wanted to engage some of its best customers in a way they’d not soon forget.<\/p><\/div>\n

Why would one of the biggest and most popular sports-sneaker companies launch its own line of bacon? Is the sneaker market in a downturn, or could this be a creative form of content marketing?<\/p>\n

This is Reebok, after all.<\/p>\n

Cross Marketing at CrossFit<\/strong><\/p>\n

Reebok hosted this year’s CrossFit Games and turned the event into a double marketing opportunity by launching their own line of bacon at the same time. To observers, it was an interesting and curious product choice for this major manufacturer of top-of-the-line athletic shoes and accessories.<\/p>\n

As the games were underway in Carson, California, a truck donning the name “Reebok Bacon Box” arrived on the scene. Soon after, attendees were enjoying a host of bacon treats, from carne asada to bacon-wrapped artichokes and pork belly.<\/p>\n

But Why?<\/strong><\/p>\n

Apparently, many CrossFitters talk about bacon quite a bit, and some even wear clothes that feature bacon.<\/p>\n

With the help of Venables Bell & Partners, Reebok’s goal was to respond to the craze that exists among CrossFit fans, who tend to follow a Paleo lifestyle. A Paleo diet focuses on unprocessed animal protein, fruits, vegetables and healthy fats.<\/p>\n

Although bacon often contains harmful preservatives, it can be made naturally, as Reebok’s brand is, without any nitrates, nitrites, MSG, sweeteners, other harmful additives or preservatives.<\/p>\n

Will McGinness, executive creative director at Venables, helped formulate the promotion to engage that community in a fun, unforgettable way.<\/p>\n

\"\"
\nThe Paleo diet discourages a number foods, but bacon is allowed!<\/em><\/p>\n

More About Paleo<\/strong><\/p>\n

In addition to its focus on meats, poultry, fish, produce and good fats, the diet discourages sugar, gluten, legumes, dairy, starches and processed foods.<\/p>\n

The Paleo diet has become popular among the general public, celebrities and athletes alike.<\/p>\n

Tim McGraw has credited the combination of CrossFit and Paleo with his 40-puns loss. And Megan Fox also swears by Paleo, which helped her lose all her pregnancy weight in just five months.<\/p>\n

Science also stands behind Paleo. A two-year study published in the European Journal of Clinical Nutrition found that women on a very-low carb diet lost twice as much as those on a low-fat plan. Those on the Paleo-like regime also lost more around their midlines and had better blood sugar control.<\/p>\n

Unfortunately for those not at the game, Reebok has said it won’t be releasing its self-branded bacon to the public. Who knows though, maybe they will change their mind?<\/p>\n

What do your clients or customers love most, and how can you reel them in with creative content marketing? Find out how Media Shower can help.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Why would one of the biggest and most popular sports-sneaker companies launch its own line of bacon? Is the sneaker market in a downturn, or could this be a creative form of content marketing? This is Reebok, after all. Cross Marketing at CrossFit Reebok hosted this year’s CrossFit Games and turned the event into a… Read More…<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/5355"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=5355"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/5355\/revisions"}],"predecessor-version":[{"id":5376,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/5355\/revisions\/5376"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=5355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=5355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=5355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}