{"id":4910,"date":"2014-06-20T09:00:24","date_gmt":"2014-06-20T09:00:24","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=4910"},"modified":"2014-07-03T19:27:31","modified_gmt":"2014-07-03T19:27:31","slug":"coldwell-banker-swings-for-the-fences-with-mlb","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/coldwell-banker-swings-for-the-fences-with-mlb\/","title":{"rendered":"Coldwell Banker Swings for the Fences with MLB"},"content":{"rendered":"<div style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" style=\"border: 0px;\" src=\"http:\/\/www.mediashower.com\/img\/1939\/451652059.jpg\" alt=\"\" width=\"400\" height=\"267\" border=\"0\" \/><p class=\"wp-caption-text\">Coldwell Banker has tapped into American&#8217;s favorite pastime for content partnership<\/p><\/div>\n<p>The world is an increasingly competitive place. To get a message to consumers requires far more savvy and pull than it ever did before. Consumers have developed &#8220;ad blindness,&#8221; which means that advertising is simply not enough.<\/p>\n<p>To get the attention of a viable consumer and potential customer, businesses must find out what interests the greatest number of consumers, then jump right on it.<!--more--><\/p>\n<p><strong>Content Marketing<\/strong><\/p>\n<p>That&#8217;s where content marketing comes into play.\u00a0<span style=\"font-size: 13px;\">Today more than ever, businesses are using content marketing to work the Web and gain more presence.<\/span><\/p>\n<p>Coldwell Banker, a large real estate franchise, has gone for the gold, aligning itself with Major League Baseball to garner recognition both online and off.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/joI48wPoyfM\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p><strong>Content Marketing<\/strong><\/p>\n<p>Content marketing is front and center for Coldwell Banker, and they are not alone. Companies are scrambling to attract new consumers, including emerging youth who have often not yet had a chance to choose every type of service, but will be choosing soon enough.<\/p>\n<p>The Content Marketing Institute claims that 90 percent of business-to-consumer brands are using content marketing. It is not something that organizations can turn a blind eye to.<\/p>\n<p><strong>Partnership<\/strong><\/p>\n<p>Through its partnership with Major League Baseball, Coldwell Banker has launched the video series &#8220;Coldwell Banker Home Field Advantage,&#8221; which introduces fans to baseball players in very personal ways.\u00a0<span style=\"font-size: 13px;\">As a natural tie-in with real estate, the focus is on homes and what makes home games and home life so important to each one of them.<\/span><\/p>\n<p>The series, with 13 features, includes footage of former players, including New York Yankees pitcher CC Sabathia and Steve Garvey of the Los Angeles Dodgers.<\/p>\n<div style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" style=\"border: 0px;\" src=\"http:\/\/www.mediashower.com\/img\/1939\/464933583.jpg\" alt=\"\" width=\"400\" height=\"400\" border=\"0\" \/><p class=\"wp-caption-text\">Real estate banking is a whole lot more interesting when it&#8217;s affiliated with popular sports.<\/p><\/div>\n<p><strong>Greater Affiliations<br \/>\n<\/strong><br \/>\nIn the past, the company sponsored the Coldwell Banker Demo Field spot on ESPN&#8217;s Baseball Tonight. Content marketing requires more though, including cross venues.<\/p>\n<p><strong>Timing Counts<\/strong><\/p>\n<p>Producing timely content makes for a huge boost when it comes to content partnership and marketing.<\/p>\n<p>Coldwell Banker&#8217;s VP of brand engagement, David Marine, told Adweek that baseball season and increased housing activity are nicely aligned: Sales go up in the spring, slow down over the summer, and resurge in fall.<\/p>\n<p><strong>Dancing With the Stars<\/strong><\/p>\n<p>Coldwell Banker&#8217;s Blue Matter blog shows a strong commitments to online content, but the company wanted to take it up a notch, through ongoing partnerships with well-known brands such as Major League Baseball, and aligning with famous, popular players &#8211; stars of the field.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Z3SmjYaBUGk\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p><a href=\"http:\/\/mediashower.com\/how-it-works.html\">Find out how Media Shower can help you hit a home run<\/a>, with the kind of content that draws crowds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is an increasingly competitive place. To get a message to consumers requires far more savvy and pull than it ever did before. Consumers have developed &#8220;ad blindness,&#8221; which means that advertising is simply not enough. To get the attention of a viable consumer and potential customer, businesses must find out what interests the<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/coldwell-banker-swings-for-the-fences-with-mlb\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[301,302,58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4910"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=4910"}],"version-history":[{"count":13,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4910\/revisions"}],"predecessor-version":[{"id":4948,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4910\/revisions\/4948"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=4910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=4910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=4910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}