{"id":4483,"date":"2014-03-07T21:16:59","date_gmt":"2014-03-07T21:16:59","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=4483"},"modified":"2014-03-24T15:09:29","modified_gmt":"2014-03-24T15:09:29","slug":"4483","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/4483\/","title":{"rendered":"Chipotle Creates TV Show to Push Food with Integrity Message"},"content":{"rendered":"<p>Hey, if a famous TV producer like Norman Lear can make a burrito (and we\u2019re assuming he can), surely a burrito-making company can produce a TV show, right?<\/p>\n<p>As kooky as it sounds, Chipotle Mexican Grille, the fast-casual restaurant chain that promotes a message of \u201cfood with integrity,\u201d has gotten into show business with what the company calls the \u201cnew frontier in marketing.\u201d It\u2019s also another example of a huge company investing in content marketing.<\/p>\n<p>Now, is it going to pay off?<\/p>\n<p><iframe title=\"Farmed and Dangerous Official Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U5_D0rdqeAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/farmedanddangerous.com\/#\" target=\"_blank\"><em>Farmed and Dangerous<\/em><\/a> is a 4-part drama\/comedy series currently running online and on Hulu. It features some decent production values \u2013 most notably, an exploding cow &#8212; and at least one recognizable face, veteran actor Ray Wise of <em>Twin Peaks<\/em> and <em>Mad Men<\/em> fame. Each episode is about 23-minutes, and it doesn\u2019t take long to see the message Chipotle is looking to get across via the show\u2019s storyline.<\/p>\n<p>The plot centers on a fictitious, &#8220;ethically-challenged&#8221; company, Animoil, and the fight against it by the good guys, in this case the head of the Sustainable Family Farming Association. His name? \u201cChip.\u201d No word on whether his late name is Otle.<\/p>\n<p>Chipotle is serious about this thing. The website is slick, and there\u2019s even a trivia game with prizes to make sure you watched each episode.<\/p>\n<p>But the message being conveyed by the show is ruffling some feathers in the agricultural industry. USA Today reports some farmers groups are criticizing the portrayal of the industry. As we see it, this is still clearly accomplishing the marketing goals Chipotle set out to achieve.<\/p>\n<p><iframe title=\"The Making of Farmed and Dangerous\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/se8SYBs0Hc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>So, are you ready to binge-watch a while season of Farmed and Dangerous? Even at four episodes, it\u2019s unlikely most people will go that far. But you can bet your tortillas that the Taco Bells of the world have taken note of this bold slice of content marketing. We\u2019re just waiting for the inevitable carne asada spinoff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey, if a famous TV producer like Norman Lear can make a burrito (and we\u2019re assuming he can), surely a burrito-making company can produce a TV show, right? As kooky as it sounds, Chipotle Mexican Grille, the fast-casual restaurant chain that promotes a message of \u201cfood with integrity,\u201d has gotten into show business with what<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/4483\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[245,58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4483"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=4483"}],"version-history":[{"count":16,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4483\/revisions"}],"predecessor-version":[{"id":4492,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4483\/revisions\/4492"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=4483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=4483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=4483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}