{"id":4376,"date":"2014-02-18T18:08:44","date_gmt":"2014-02-18T18:08:44","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=4376"},"modified":"2014-02-18T18:15:11","modified_gmt":"2014-02-18T18:15:11","slug":"facebook-app-paper-offers-new-avenue-for-content-marketing","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/facebook-app-paper-offers-new-avenue-for-content-marketing\/","title":{"rendered":"Facebook App &#8216;Paper&#8217; Offers New Avenue for Content Marketing"},"content":{"rendered":"<p>As if Facebook wasn&#8217;t addictive enough, Mark Zuckerberg and friends are looking to suck us in even more with a new iPhone application (Android and iPad versions are said to be coming later)\u00a0called <a href=\"http:\/\/newsroom.fb.com\/News\/793\/Introducing-Paper-Stories-from-Facebook\" target=\"_blank\">Paper<\/a>. Think of it as a mix between a newsreader like <a href=\"https:\/\/flipboard.com\/\" target=\"_blank\">Flipboard<\/a> and Facebook itself.<\/p>\n<div id=\"attachment_4382\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/facebook-paper.png\"><img aria-describedby=\"caption-attachment-4382\" loading=\"lazy\" class=\" wp-image-4382\" title=\"facebook paper\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/facebook-paper.png\" alt=\"\" width=\"480\" height=\"320\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/facebook-paper.png 600w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/facebook-paper-300x200.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><p id=\"caption-attachment-4382\" class=\"wp-caption-text\">Paper in action.<\/p><\/div>\n<p>It&#8217;s meant to be a new way to &#8220;explore and share stories from friends and the world around you.&#8221; It&#8217;s all about the visual presentation here, as\u00a0Paper\u2019s Facebook section focuses on your News Feed, Timeline, and stories from around the web (related to categories you&#8217;ve chosen) and turns them into photo- and video-rich features with an enticing user interface.<!--more--><\/p>\n<p><iframe src=\"\/\/player.vimeo.com\/video\/85421325?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/85421325\">Introducing Paper<\/a> from <a href=\"http:\/\/vimeo.com\/user13856126\">Facebook<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>If Paper succeeds and becomes &#8220;a thing&#8221; as they say and gains mainstream adoption, it will surely take some time. But that doesn&#8217;t mean now isn&#8217;t a good opportunity to examine the app for its content marketing capabilities. With more emphasis than ever on quality content, Paper has the potential to be a significant medium through which multimedia messages can be told.<\/p>\n<p>Facebook&#8217;s steady march in-step with native advertising goes hand-in-hand with Paper. A restaurant can put up an amazing picture of its signature Ahi tuna appetizer with a brief description, then promote it in the Food section of Paper, which compiles A-list food-related content from across the Web. Of course for the time being, there are no ads on Paper, but we don&#8217;t expect that to last too long.<\/p>\n<div id=\"attachment_4378\" style=\"width: 333px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/Pansearedtuna.jpg\"><img aria-describedby=\"caption-attachment-4378\" loading=\"lazy\" class=\" wp-image-4378\" title=\"Pansearedtuna\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/Pansearedtuna-768x1024.jpg\" alt=\"\" width=\"323\" height=\"430\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/Pansearedtuna-768x1024.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/Pansearedtuna-225x300.jpg 225w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2014\/02\/Pansearedtuna.jpg 1200w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/a><p id=\"caption-attachment-4378\" class=\"wp-caption-text\">We&#8217;d eat that.<\/p><\/div>\n<p>So what does all this mean? We see it as just another chance to promote your brand and what makes it unique. Can a story, picture, or video related to your business entertain someone? Move them? Make them laugh?<\/p>\n<p>Facebook Paper is offering a new canvas for you to paint on and make people remember you. It&#8217;s time to grab your brush.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As if Facebook wasn&#8217;t addictive enough, Mark Zuckerberg and friends are looking to suck us in even more with a new iPhone application (Android and iPad versions are said to be coming later)\u00a0called Paper. Think of it as a mix between a newsreader like Flipboard and Facebook itself. It&#8217;s meant to be a new way<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/facebook-app-paper-offers-new-avenue-for-content-marketing\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[47,232,231,95],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4376"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=4376"}],"version-history":[{"count":16,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4376\/revisions"}],"predecessor-version":[{"id":4391,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4376\/revisions\/4391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/4382"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=4376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=4376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=4376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}