{"id":4100,"date":"2013-12-31T18:29:37","date_gmt":"2013-12-31T18:29:37","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=4100"},"modified":"2013-12-31T18:29:37","modified_gmt":"2013-12-31T18:29:37","slug":"the-5-best-examples-of-content-marketing-in-2013","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/the-5-best-examples-of-content-marketing-in-2013\/","title":{"rendered":"The 5 Best Examples of Content Marketing in 2013"},"content":{"rendered":"<p>2013 saw the term &#8216;content marketing&#8217; move quickly up America&#8217;s lexicon ladder. But even if most people still don&#8217;t know exactly what it means, they&#8217;re increasingly being exposed to it. After much consideration and consultation with the ghost of Dick Clark (RIP), we&#8217;ve come up with our list of the 5 best examples of content marketing from the past year. Feel free to ignore that whole ball dropping thing and count these down until midnight.<\/p>\n<p><iframe title=\"Dumb Ways to Die\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IJNR2EpS0jw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>5. Dumb Ways to Die<\/h3>\n<p>This delightfully catchy and funny\u00a0video\u00a0about lame ways to meet your maker turned into\u00a0a true content marketing smash for\u00a0a train safety public service campaign in Melbourne, Australia.\u00a0Worth watching several times.<!--more--><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4102\" title=\"chiptole\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2013\/12\/chiptole.png\" alt=\"\" width=\"199\" height=\"200\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2013\/12\/chiptole.png 199w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2013\/12\/chiptole-150x150.png 150w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2013\/12\/chiptole-50x50.png 50w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/p>\n<h3>4. Chipotle Fakes Twitter Hack<\/h3>\n<p>When a wacky and bizarre stream of messages (&#8220;Twitter find avocado store in\u00a0Arv&#8221;)\u00a0came spurting out of the official Chipotle Twitter account, burrito fanboys and girls were wondering what the heck was up. Turns out Chipotle faked the hacking of their Twitter account to build buzz around\u00a0a current promotion. The stunt resulted in a load of press, including <a href=\"http:\/\/mediashower.us4.list-manage1.com\/track\/click?u=1b63d3215699dcdb2e593abd4&amp;id=b8a76fe743&amp;e=71bef662ea\" target=\"_blank\">this feature article on Mashable<\/a> &#8212; and 4,000 new followers to Chipotle&#8217;s Twitter account on the day of the &#8220;hack.&#8221;<\/p>\n<p><iframe title=\"The Camp Gyno\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0XnzfRqkRxU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>3. Hello Flo<\/h3>\n<p>Menstruation. Delicate topic, right? You wouldn&#8217;t know it from HelloFlo&#8217;s SNL-like viral video\u00a0for its &#8212; ahem\u00a0&#8212; tampon delivery service.\u00a0A young teen girl becomes head honcho at her camp after becoming the first to get her period. Too blunt? Or refreshingly honest and fun? Either way, with more than 6.6 million views, it&#8217;s a huge success.<\/p>\n<p><iframe title=\"Telekinetic Coffee Shop Surprise\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VlOxlSOr3_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>2. Carrie&#8217;s Coffee Shop Horror Prank<\/h3>\n<p>This expertly designed prank, set in a New York City coffee shop, was the best we saw all year.\u00a0Used to promote the recent remake of <em>Carrie<\/em>, this bit had spectators freaking out when a girl with apparent telekinetic powers began to wreak havoc on the latte-sippers. So, what would <em>you <\/em>do if you had a content marketing budget big enough for stunts like this?<\/p>\n<p>http:\/\/youtu.be\/sgF7uWZMSdE<\/p>\n<h3>1. Will Ferrell Promotes &#8216;Anchorman 2&#8217; in Character for\u00a02 Months<\/h3>\n<p>And here it is, in our opinion, the best example of content marketing in 2013. From\u00a0late-October through mid-December, Will Ferrell was anywhere and everywhere as Ron Burgundy, promoting the impending release of <em>Anchorman 2<\/em>.\u00a0From <a href=\"http:\/\/mediashower.us4.list-manage1.com\/track\/click?u=1b63d3215699dcdb2e593abd4&amp;id=42e3eb6130&amp;e=71bef662ea\" target=\"_blank\">real newscasts<\/a> to <a href=\"http:\/\/mediashower.us4.list-manage1.com\/track\/click?u=1b63d3215699dcdb2e593abd4&amp;id=9f76584d3f&amp;e=71bef662ea\" target=\"_blank\">SportsCenter<\/a> to those <a href=\"http:\/\/mediashower.us4.list-manage2.com\/track\/click?u=1b63d3215699dcdb2e593abd4&amp;id=7dc2b0a0da&amp;e=71bef662ea\" target=\"_blank\">Dodge Durango commercials<\/a>, this was\u00a0content marketing at its funniest, and perhaps <a href=\"http:\/\/mediashower.us4.list-manage1.com\/track\/click?u=1b63d3215699dcdb2e593abd4&amp;id=8785d7766e&amp;e=71bef662ea\" target=\"_blank\">finest ever for a film<\/a>.<\/p>\n<p><strong>Happy New Year!<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2013 saw the term &#8216;content marketing&#8217; move quickly up America&#8217;s lexicon ladder. But even if most people still don&#8217;t know exactly what it means, they&#8217;re increasingly being exposed to it. After much consideration and consultation with the ghost of Dick Clark (RIP), we&#8217;ve come up with our list of the 5 best examples of content<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/the-5-best-examples-of-content-marketing-in-2013\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[188,193,189],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4100"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":6,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"predecessor-version":[{"id":4107,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/4100\/revisions\/4107"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}