{"id":25952,"date":"2026-06-23T01:22:32","date_gmt":"2026-06-23T01:22:32","guid":{"rendered":"https:\/\/www.mediashower.com\/blog\/?p=25952"},"modified":"2026-06-23T01:22:34","modified_gmt":"2026-06-23T01:22:34","slug":"best-fathers-day-ads-one-thing-in-common","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/best-fathers-day-ads-one-thing-in-common\/","title":{"rendered":"The Best Father&#8217;s Day Ads Have One Thing in Common"},"content":{"rendered":"\n<h2>Quick Summary<\/h2>\n\n\n\n<ul><li>Father&#8217;s Day generates nearly $28 billion in U.S. consumer spending in 2026, yet most brand campaigns are forgotten within a week.<\/li><li>The campaigns that cut through the clutter integrate the brand into the story, rather than including it as an afterthought.<\/li><li>Google&#8217;s <em>Dear Sophie<\/em>, Gillette&#8217;s <em>Go Ask Dad<\/em>, Aviation Gin&#8217;s <em>The Vasectomy<\/em>, Miller Lite&#8217;s <em>Fix-Pack<\/em> all demonstrate different versions of the same principle.<\/li><li>Emotional resonance does not equal brand integration. Several well-loved Father&#8217;s Day ads score high on sentiment and low on product connection.<\/li><li>The practical implication for marketers: before approving Father&#8217;s Day creative, ask whether the brand disappears if you swap in a competitor.<\/li><\/ul>\n\n\n\n<p>Every Father\u2019s Day, a predictable wave of sentiment floods screens and feeds with slow-motion catches, dad jokes, front-porch embraces, and kids who&#8217;ve grown up too fast. Some of it is genuinely touching.<\/p>\n\n\n\n<p>Yet <strong>the best Father\u2019s Day ads integrate the brand in a way that makes the story work<\/strong>. Pull the product out, and the story collapses.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s the difference between a campaign and a greeting card with a logo, and it&#8217;s worth examining closely before the next brief hits your desk.<\/p>\n\n\n\n<h2>The Best Father\u2019s Day Ads Do This<\/h2>\n\n\n\n<p>Emotion is the right tool for Father\u2019s Day, but <strong>the best Father\u2019s Day ads are actually built around the product<\/strong>. A father and daughter reuniting at the airport tugs at the heartstrings, but swap in any airline logo and the spot works just as well.&nbsp;<\/p>\n\n\n\n<p>The Father\u2019s Day ads that set the standard create a strong emotional connection through natural product ties or a distinctive brand voice. Either way, the campaign stops feeling sponsored and starts feeling inseparable from the brand behind it.<\/p>\n\n\n\n<p>Here are some of the best examples.<\/p>\n\n\n\n<h2>Google Chrome, &#8220;Dear Sophie&#8221; (2011)<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/creativity\/the-joy-of-dear-sophie-one-of-googles-early-humanizing-hits\/\">Google&#8217;s <em>Dear Sophie<\/em><\/a><em> <\/em>follows a father building a digital archive for his daughter with emails, photos, maps, and videos from the day she&#8217;s born. It&#8217;s understated and beautiful, and Time magazine <a href=\"https:\/\/www.supermarche.nyc\/google-chrome-dear-sophie\">named it<\/a> the Best Commercial of the Year in 2011.<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/kcHV_Dv9tlo?si=vX3Ev_3arJ3zYwuX\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p>The campaign delivers Google\u2019s products through the story. Every tender moment in the ad is mediated by Gmail, YouTube, Picasa, or Maps. The father&#8217;s voice comes through a compose window while his daughter&#8217;s first steps live in an album.&nbsp;<\/p>\n\n\n\n<p>The emotion and the product are the same thing; you can&#8217;t imagine the story existing without the tools that carry it.&nbsp;<\/p>\n\n\n\n<h2>Gillette, &#8220;Go Ask Dad&#8221; (2017)<\/h2>\n\n\n\n<p>Google&#8217;s tools don&#8217;t just support the story; they are the story. The same principle appears in a very different form in Gillette&#8217;s <em>Go Ask Dad<\/em>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.campaignlive.com\/article\/ad-week-gillettes-fathers-day-film-touching-relevant\/1398665\"><em>Go Ask Dad<\/em><\/a> opens with a statistic the brand commissioned: 94% of teenagers turn to the internet before asking their fathers for advice. The spot brings real father-son pairs together for conversations about shaving, tying a tie, and asking someone out.\u00a0<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/0m9WLRMkYRA?si=WhmhMP_JCOiBTOcA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p>Fathers who&#8217;d spent years wondering whether their sons still needed them discover, in real time, that they do.<\/p>\n\n\n\n<p>The ad <a href=\"https:\/\/www.campaignlive.com\/article\/ad-week-gillettes-fathers-day-film-touching-relevant\/1398665\">scored 140 points higher<\/a> than any of the 11,000 ads in the Ace Metrix database, and <a href=\"https:\/\/www.campaignlive.com\/article\/ad-week-gillettes-fathers-day-film-touching-relevant\/1398665\">65% of viewers<\/a> named the message as the single best thing about it.\u00a0<\/p>\n\n\n\n<p>Those numbers reflect emotional precision, but the reason the campaign earned them is that its central scene (a father teaching his son to shave) is a product demonstration. Gillette belongs in that moment in a way no competitor could replicate.<\/p>\n\n\n\n<p>Compare that to Dove Men+Care&#8217;s Father&#8217;s Day spots from the same era, which consistently produced strong sentiment scores while <a href=\"https:\/\/www.campaignlive.com\/article\/ad-week-gillettes-fathers-day-film-touching-relevant\/1398665\">viewers flagged<\/a>, repeatedly, that the product felt incidental to the narrative.&nbsp;<\/p>\n\n\n\n<p>Dove made genuinely beautiful ads, but the product could disappear without anyone noticing. It\u2019s a different category from effective brand advertising, and the Ace Metrix data makes that gap visible.<\/p>\n\n\n\n<h2>Aviation Gin, &#8220;The Vasectomy&#8221; (2021)<\/h2>\n\n\n\n<p>While Gillette demonstrates how a product can earn its place in an emotional moment, Aviation Gin relies on a brand voice so distinctive that it becomes the campaign&#8217;s main attraction.&nbsp;<\/p>\n\n\n\n<p>Ryan Reynolds&#8217; <a href=\"https:\/\/www.adweek.com\/agencies\/ryan-reynolds-fathers-day-creation-for-aviation-gin-is-the-vasectomy\/\"><em>The Vasectomy<\/em><\/a> runs about two minutes and involves no sentiment whatsoever. Reynolds makes a cocktail called the Vasectomy (hint: it\u2019s cranberry, tonic, lemon, and gin) while offering deadpan commentary on the pleasures of parenthood.\u00a0<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/rtRl9HZGZEE?si=N7kE5uNgYizjizxw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p>&#8220;First, fill a tall glass with ice,&#8221; he begins. &#8220;The way children fill our lives with so much joy.&#8221; The tonic water sputters. He asks for a second take.<\/p>\n\n\n\n<p>The ad racked up over <a href=\"https:\/\/www.brandcrowd.com\/blog\/7-fathers-day-ads-that-nailed-emotion-and-creativity\">8 million views<\/a> on YouTube. Aviation Gin followed it with a physical Vasectomy Kit. The ingredients sold as a Father&#8217;s Day gift, adding a separate revenue stream from the campaign itself.&nbsp;<\/p>\n\n\n\n<p>The following year, the brand recruited <a href=\"https:\/\/www.adweek.com\/creativity\/happy-fathers-day-nick-cannon-steps-in-for-ryan-reynolds-to-reshare-aviation-gins-vasectomy\/\">Nick Cannon<\/a>, father of eight, to remake the same ad shot for shot, extending the campaign&#8217;s life without spending a dollar on new creative development.<\/p>\n\n\n\n<p>By that point, Reynolds and the brand&#8217;s irreverence had become inseparable. His voice and humor and Aviation Gin&#8217;s identity are the same asset.\u00a0<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/YMSUoiT0efA?si=zLf8nrHWQv8eXY3I\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<h2>Old Spice, &#8220;Dadsong&#8221; (2014)<\/h2>\n\n\n\n<p>Not every brand has Ryan Reynolds. Old Spice achieved a similar effect through a personality it had spent years building.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tubefilter.com\/2014\/11\/24\/old-spice-dadsong-video-ad\/?utm_source=chatgpt.com\"><em>Dadsong<\/em><\/a> follows a father watching his son prepare to leave for college. Rather than delivering a sentimental farewell, he breaks into song about losing someone who used to mow the lawn, carry groceries, and kill spiders.<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/_Q5Dvfb5nKg?si=9B7KN9H4Re7rVa1v\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p>The campaign earned widespread media coverage and extended Old Spice&#8217;s successful <em>Smellcome to Manhood<\/em>. The campaign had already produced one of the brand&#8217;s most-viewed viral hits, <a href=\"https:\/\/www.youtube.com\/watch?v=poMDjgrRSMQ\"><em>Mom Song<\/em><\/a><em>, <\/em>which generated more than 9 million YouTube views.<\/p>\n\n\n\n<p><em>Dadsong\u2019s<\/em> real achievement was turning a familiar Father&#8217;s Day moment into something unmistakably Old Spice.<\/p>\n\n\n\n<p>Most brands would have played the situation for tears. Old Spice played it for selfishness, absurdity, and exaggerated masculinity. The father isn&#8217;t mourning the loss of his son; he&#8217;s mourning the loss of free labor.<\/p>\n\n\n\n<h2>The Best Father&#8217;s Day Ads 2026<\/h2>\n\n\n\n<p>The campaigns above have already earned their place in Father&#8217;s Day advertising history. Two newer entries haven&#8217;t had time to build that track record yet, but both demonstrate the same structural thinking.&nbsp;<\/p>\n\n\n\n<h3>Miller Lite, \u201cFix-Pack\u201d<\/h3>\n\n\n\n<p>Miller Lite and Leo Chicago skipped the creative concept and started with two data points: <a href=\"https:\/\/www.prnewswire.com\/news-releases\/forget-the-tie---the-miller-lite-fix-pack-swaps-boring-fathers-day-gifts-with-broken-ones-to-give-you-quality-time-with-dad-302795575.html\">nearly 60% of dads<\/a> say spending time with their kids is their ideal Father\u2019s Day, and 51% of Americans say they go to their dad first for home repair advice.\u00a0<\/p>\n\n\n\n<center><iframe width=\"860\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/XY2K_PGKIQI?si=MdAAgvZecpDZk0CV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p>The Fix-Pack sits at the intersection of those numbers: a limited-edition broken object \u2014 a wobbly lawn chair, a busted guitar, a clock that doesn&#8217;t tick \u2014 branded with Miller Lite and designed for a dad and an adult kid to repair together. A rebate for a six-pack of beer is tucked inside.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/forget-the-tie---the-miller-lite-fix-pack-swaps-boring-fathers-day-gifts-with-broken-ones-to-give-you-quality-time-with-dad-302795575.html\">Priced at $7.99<\/a>, the cost of a six-pack, the Fix-Pack puts Miller Lite at the end of a ritual its customers were already planning. The beer completes the moment rather than sponsoring it.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no sales data yet, but the structural thinking is sound enough that this campaign will likely show up in Father&#8217;s Day briefs for years regardless of how the numbers land.<\/p>\n\n\n\n<h3>The Macallan, &#8220;Drink of a Generation&#8221;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/the-macallan-targets-gen-z-in-latest-social-media-campaign-starring-james-marsden\/\">The Macallan&#8217;s Father&#8217;s Day campaign<\/a> features actor James Marsden and his son Jack in a cinematic social film built around a single product truth: the Sherry Oak 25 and 30 Years Old expressions take decades to make.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/reel\/DZaHMEapKiO\/?utm_source=ig_web_copy_link&amp;igsh=NTc4MTIwNjQ2YQ==\"><img loading=\"lazy\" width=\"583\" height=\"1024\" src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM-583x1024.png\" alt=\"\" class=\"wp-image-25961\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM-583x1024.png 583w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM-171x300.png 171w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM-768x1348.png 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM-875x1536.png 875w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-22-at-9.19.26\u202fPM.png 876w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/a><figcaption><a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/the-macallan-targets-gen-z-in-latest-social-media-campaign-starring-james-marsden\/\">The Macallan&#8217;s Father&#8217;s Day campaign<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>A father handing that ritual to his son is the entire story, and the product generates it with no additional concept needed.<\/p>\n\n\n\n<p>The business logic runs deeper than one holiday weekend. With Gen Z projected to account for <a href=\"https:\/\/www.thedrinksbusiness.com\/2026\/06\/the-macallan-targets-gen-z-in-latest-social-media-campaign-starring-james-marsden\/\">30%<\/a> of the global luxury market by 2030, The Macallan uses a Father&#8217;s Day moment to introduce a 25-year-old whisky to the people who will be buying it in the next decade.&nbsp;<\/p>\n\n\n\n<p>The creator series supporting the hero film has driven <a href=\"https:\/\/www.readers.id\/en\/macallan-launches-james-marsden-campaign\">approximately 1.5 million<\/a> completed video views on Instagram.&nbsp;<\/p>\n\n\n\n<p>The campaign earns its place here for the same reason the others do: Without the product, the story disappears.&nbsp;<\/p>\n\n\n\n<p>Finding your way into the moment rather than around it is harder than it looks, but the campaigns that get it right tend to outlast the holiday by years.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/two-men-in-suits-laughing-at-sunset-rooftop-event-with-wine-glasses.jpg\" alt=\"James Marsden and Son Jack\" class=\"wp-image-25953\" width=\"512\" height=\"640\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/two-men-in-suits-laughing-at-sunset-rooftop-event-with-wine-glasses.jpg 512w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/two-men-in-suits-laughing-at-sunset-rooftop-event-with-wine-glasses-240x300.jpg 240w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2026\/06\/two-men-in-suits-laughing-at-sunset-rooftop-event-with-wine-glasses-196x245.jpg 196w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Source: <a href=\"https:\/\/www.aol.com\/lifestyle\/james-marden-son-jack-25-022505756.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&amp;guce_referrer_sig=AQAAAGoaMUIsYBaIndbmvyMNjS1lVEq4RX1vW6eZmPB06qrauu0Je2YBwsqTdCJWGYcVGNztCdK6S-RdWFaPipk4hBpTJtAqqJ239eK_cCe-qrJR3nh5WrlLRNR4JgQUrzAScklmMobmR0L_HtnGoGn26JR8H8EkWPhrDsXq3WfRvcwY\">AOL<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2>Marketer Takeaways<\/h2>\n\n\n\n<ul><li><strong>Apply the swap test.<\/strong> If a competitor&#8217;s logo works just as well at the end of your spot, the campaign isn&#8217;t doing brand-building work.<\/li><li><strong>Treat brand voice as a structural asset.<\/strong> When a brand&#8217;s personality is inseparable from its creative tone or spokesperson, that identity compounds across campaigns rather than resetting each season.<\/li><li><strong>Let data find the moment.<\/strong> Research what customers are already doing around an occasion, then build the product into that behavior. The creativity follows the insight.<\/li><\/ul>\n\n\n\n<p><em>Media Shower&#8217;s AI marketing platform helps brands earn their place at the holiday table.<\/em> <a href=\"https:\/\/www.mediashower.com\/freetrial\"><em>Click here for a free trial.<\/em><\/a><\/p>\n\n\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img 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<\/p>\n","protected":false},"author":109,"featured_media":25955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/25952"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=25952"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/25952\/revisions"}],"predecessor-version":[{"id":25962,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/25952\/revisions\/25962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/25955"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=25952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=25952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=25952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}