Guerrilla marketing is easy to admire and hard to do well.<\/p>\n\n\n\n
At its weakest, it\u2019s a brand doing something weird in public and hoping people notice. At its best, it turns the environment into part of the idea: A bus shelter becomes a portal, a staircase becomes a piano, a manhole becomes a cup of coffee. <\/p>\n\n\n\n
That\u2019s the difference between a stunt and a marketing campaign worth studying.<\/p>\n\n\n\n
So instead of ranking these campaigns by fame alone, we ranked them by marketing value: how useful they are for marketers to study and learn from.<\/p>\n\n\n\n
The goal is to understand the creative move behind each stunt, which you could adapt (with a little creativity) for a different brand, audience, and moment.<\/p>\n\n\n\n
We started with a long list of contenders, compiled from multiple \u201cTop 10\u201d and \u201cBest of\u201d lists across the Internet. We then assigned each campaign a score out of 100 points, based on seven factors:.<\/p>\n\n\n\n
And here they are: our nominations for the 12 greatest guerrilla marketing campaigns in history, along with what ideas you can swipe for yourself.<\/p>\n\n\n\n