{"id":24514,"date":"2025-09-09T14:07:32","date_gmt":"2025-09-09T14:07:32","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=24514"},"modified":"2025-09-09T15:46:07","modified_gmt":"2025-09-09T15:46:07","slug":"fortnite-marketing-machine","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/fortnite-marketing-machine\/","title":{"rendered":"10 Ways Fortnite Turned a Video Game into a Marketing Machine"},"content":{"rendered":"<p>When Eminem appeared inside Fortnite for a 12-minute digital concert, more than 11 million players logged in simultaneously. Tickets were free, seats were virtual, and the arena was global.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gmlKBsPCiUk?si=Hc1onRlYKXUPRrJd\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Fortnite\u2019s evolution from free-to-play battle royale to multi-billion-dollar cultural engine shows how entertainment can become marketing\u2019s most powerful stage.<\/p>\n<p>Fortnite has built its own in-game universe, pulling in musicians, fashion houses, and Hollywood studios. Through scarcity, collaborations, storytelling, and spectacle, Epic Games transformed a game into a platform where culture itself is playable. Here\u2019s how.<\/p>\n<h2>1. Treating the Product as a Platform<\/h2>\n<p>What launched as a shoot-em-up game quickly morphed into a digital hub where entertainment, commerce, and creativity collide. Players don\u2019t just compete; they attend concerts, watch movie premieres, and join fashion shows inside the same space.<\/p>\n<p>The numbers prove the platform effect. Eminem\u2019s December 2024 Fortnite performance drew <a href=\"https:\/\/www.exclusible.com\/resources\/embracing-fortnite-as-a-platform-for-marketing-and-brand-activations\/\">over 11 million live attendees<\/a>. Ariana Grande, Travis Scott, and Marshmello all staged immersive events inside Fortnite as well.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-24515\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-event-attendance-graph-2019-2024.png\" alt=\"Fortnite event attendance graph 2019-2024\" width=\"1000\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-event-attendance-graph-2019-2024.png 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-event-attendance-graph-2019-2024-300x120.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-event-attendance-graph-2019-2024-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>2. Seasonal Scarcity Creates Constant FOMO<\/h2>\n<p>Every new Fortnite \u201cseason\u201d comes with new maps, skins, and challenges, all released on a countdown that makes the timing feel urgent. Skins and items often disappear after the season ends, creating a sense of exclusivity that fuels both engagement and spending.<\/p>\n<p>This strategy has delivered staggering revenue. Between 2018 and 2019, Fortnite generated <a href=\"https:\/\/www.pcmag.com\/opinions\/the-limited-time-content-trap-fortnite-fomo-and-games-as-a-service\">more than $9 billion<\/a>, largely from cosmetic sales. Players buy skins and emotes because the items are fleeting. Scarcity drives loyalty and repeat visits, so each new season feels like a limited-run show.<\/p>\n<p><center><br \/>\n<iframe width=\"760\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/cjLvfsezBlo?si=GMNxLQyyS88_NTNt\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center><\/p>\n<p>The daily engagement metrics confirm this dynamic. In 2023, Fortnite averaged over 25 million daily active users, showing that scarcity-driven mechanics keep players logging in consistently year after year.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-24516\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnites-limited-content-earns-9B-revenue.jpg\" alt=\"Fortnite's limited content earns $9B revenue\" width=\"1000\" height=\"188\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnites-limited-content-earns-9B-revenue.jpg 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnites-limited-content-earns-9B-revenue-300x56.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnites-limited-content-earns-9B-revenue-768x144.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>3. Turning Collaborations Into Cultural Collisions<\/h2>\n<p>Collaborations are common in marketing, but Fortnite raises them to cultural scale. Every partnership is more than a licensing deal. Marvel characters came bundled with a full narrative arc. Nike built sneaker culture into a playable map. LEGO designed a creative mode for kids to build directly inside the game.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-kBTeYEW-5E?si=vZ1p2E9ORlVrzpOl\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>The strategy encourages community crossovers. Since its release, Fortnite has introduced over <a href=\"https:\/\/www.reddit.com\/r\/FortNiteBR\/comments\/18owlhq\/for_the_sake_of_curiosity_i_made_a_collage_of\/\">400 branded skins<\/a>, each one attracting fans from different corners of pop culture. These collaborations are integrated into gameplay, storylines, and identity.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-24517\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-earns-9B-surpasses-other-games.png\" alt=\"Fortnite earns $9B, surpasses other games\" width=\"1000\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-earns-9B-surpasses-other-games.png 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-earns-9B-surpasses-other-games-300x120.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-earns-9B-surpasses-other-games-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>4. Making Ads Playable, Not Passive<\/h2>\n<p>In Fortnite, advertising is something players choose to wear, drive, or swing in battle. Balenciaga released outfits that avatars could buy. Marvel let players embody superheroes. Nike launched Airphoria, a custom world where sneaker fans could unlock virtual collectibles linked to physical items.<\/p>\n<p><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8WBnwc_qtE8?si=fZewwgpOFddsMetW\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Fortnite has perfected advertising that immerses instead of interrupting. The brilliance lies in making ads indistinguishable from identity. Players don\u2019t think of themselves as wearing a brand; they think of themselves as becoming part of the world that brand creates.<\/p>\n<p><img class=\"aligncenter size-full wp-image-24518\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Nikes-Airphoria-merges-sneakers-with-Fortnite.png\" alt=\"Nike's Airphoria merges sneakers with Fortnite\" width=\"1000\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Nikes-Airphoria-merges-sneakers-with-Fortnite.png 1200w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Nikes-Airphoria-merges-sneakers-with-Fortnite-300x56.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Nikes-Airphoria-merges-sneakers-with-Fortnite-1024x192.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Nikes-Airphoria-merges-sneakers-with-Fortnite-768x144.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>5. Building Hype Through Live Events<\/h2>\n<p>Fortnite events are cultural happenings. When rapper Travis Scott entered Fortnite, his Astronomical concert attracted <a href=\"https:\/\/www.mirrorworld.media\/lil-nas-x-to-travis-scott-the-biggest-metaverse-concerts\/\">45.8 million in-game viewers<\/a>, a record-breaking feat at the time. Millions more watched on streaming platforms.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wYeFAlVC8qU?si=7diRCZxCy1QjtqMK\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>The scale turned a virtual concert into a mainstream entertainment story. Suddenly, Fortnite was on <em>Billboard<\/em> charts, in <em>Rolling Stone<\/em> reviews, and on morning news shows. The spectacle created value beyond the screen by reaching people who had never played the game.<\/p>\n<p>In 2021, Ariana Grande\u2019s Rift Tour expanded that reach. Including streams and replays, more than <a href=\"https:\/\/www.mirrorworld.media\/lil-nas-x-to-travis-scott-the-biggest-metaverse-concerts\/\">78 million<\/a> people watched her performance across platforms.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RiM0moNk74o?si=rVe3i5ZaoKjjlCv_\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>6. Storytelling That Evolves With the Audience<\/h2>\n<p>In each new season, Fortnite also releases evolving storylines, with new plot twists and mysteries, weaving gameplay into serialized drama.<\/p>\n<p>The most famous example remains the \u201cblack hole\u201d Epic Games created in 2019 as a dramatic in-game finale to mark the end of the game\u2019s tenth season. Players watched \u201cThe End\u201d as rockets exploded, rifts appeared, and the entire game map was sucked into a black hole.<\/p>\n<p>Epic Games shut down the servers and displayed nothing but a black void for two days. The move sparked massive coverage in outlets like <em><a href=\"https:\/\/www.nytimes.com\/2019\/10\/14\/business\/fortnite-black-hole.html\">The New York Times<\/a><\/em>. Fans speculated wildly online, turning absence into anticipation.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5PTU6jI3mvQ?si=vw36uvjJuuiqeuQC\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Stories keep audiences curious. They invite return visits, loyalty, and a sense of shared journey. For marketers, weaving narrative into products ensures that customers keep looking forward to what comes next.<\/p>\n<p><img loading=\"lazy\" size-full wp-image-24519\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-narrative-arcs-launch-with-seasonal-updates.png\" alt=\"Fortnite narrative arcs launch with seasonal updates\" width=\"1000\" height=\"188\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-narrative-arcs-launch-with-seasonal-updates.png 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-narrative-arcs-launch-with-seasonal-updates-300x56.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-narrative-arcs-launch-with-seasonal-updates-768x144.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>7. Elevating User-Generated Content Into Prime Time<\/h2>\n<p>Epic Games gave players the power to create their own worlds with Fortnite Creative. What could have been a side feature turned into a pillar of engagement. Players design their own game modes, some of which attract millions of visits.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yaWI4yQ8Xm8?si=emqBU3LNyqByRvOK\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>When Epic highlights these fan creations or elevates them into official playlists, it validates the community\u2019s role in shaping the platform. According to <a href=\"https:\/\/www.polygon.com\/fortnite-guide\/498975\/best-first-person-maps-modes-creative\/\">Polygon<\/a>, some fan-made maps have surpassed official content in popularity.<\/p>\n<div id=\"attachment_24520\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-24520\" loading=\"lazy\" class=\"wp-image-24520 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Pie-chart-58-fan-vs.-42-Epic-content-engagement.png\" alt=\"Pie chart 58% fan vs. 42% Epic content engagement\" width=\"1000\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Pie-chart-58-fan-vs.-42-Epic-content-engagement.png 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Pie-chart-58-fan-vs.-42-Epic-content-engagement-300x120.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Pie-chart-58-fan-vs.-42-Epic-content-engagement-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-24520\" class=\"wp-caption-text\">User-created maps often surpass official maps in popularity.<\/p><\/div>\n<h2>8. Engineering Spillover Into Mass Media<\/h2>\n<p>Fortnite understands that the real prize isn\u2019t just in-game engagement; it\u2019s cultural spillover. Events are designed to be dramatic enough for mainstream coverage. The 2019 black hole event was <a href=\"https:\/\/www.cnn.com\/2019\/10\/13\/tech\/fortnite-outage\">reported by CNN<\/a> like a breaking-news crisis, even though it was a marketing stunt.<\/p>\n<p>Another standout example is HI-CHEW\u2019s <strong>Chewbie-Dome<\/strong> campaign, which was launched in August 2025. The activation turned Fortnite into a branded playground with five custom mini-games, influencer-judged competitions, and unlockable social challenges.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nAuVCrc-zBU?si=m4PR7A7ttgiPdh84\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Popular creators like Birdo and Dagwummy produced and shared branded gameplay across YouTube, Instagram, and X, encouraging fans to join in and post their own clips. The result wasn\u2019t limited to Fortnite\u2019s Creative hub; it spread across social feeds, video platforms, and branded recap reels, amplifying HI-CHEW\u2019s visibility well beyond the game itself.<\/p>\n<p>This kind of spillover turns brand activations into free publicity. It ensures non-players see the spectacle and feel like they missed a cultural event. The strategy works because the moments are visually striking, mysterious, or socially shareable enough to break into headlines.<\/p>\n<h2>9. Blurring the Lines Between Gaming and Fashion<\/h2>\n<p>Fashion has found a new frontier in Fortnite. For younger audiences, digital outfits carry as much cultural weight as physical clothing. Fortnite has embraced this by collaborating with major fashion brands.<\/p>\n<p>One striking example came when Balenciaga partnered with Epic Games to release skins in tandem with a real-world streetwear line. <a href=\"https:\/\/www.voguebusiness.com\/technology\/balenciaga-launches-on-fortnite-what-it-means-for-luxury\">As Vogue Business (paywall) reported<\/a>, the drop blurred the boundaries between physical fashion and digital identity, allowing players to mirror their real-life style in-game.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_gKiVi3tmqI?si=8YzIfr4LHfoeLFFd\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>10. Building a Community That Feels Like Culture<\/h2>\n<p>Fortnite\u2019s marketing success comes not only from spectacle but from the community that surrounds it. Within its first 18 months, the game surpassed <a href=\"https:\/\/www.gamesindustry.biz\/fortnite-passes-200m-registered-users\">200 million registered users<\/a>. That base has grown from an audience to a massive culture.<\/p>\n<p>The vibrancy of this community shows up across streaming platforms, too. In December 2023, the game had been viewed a total of <a href=\"https:\/\/www.statista.com\/statistics\/1109384\/fortnite-hours-watched-twitch\/\">107 million hours<\/a>. By 2025, that number had exploded to 35.5 million hours\u2014in the month of June alone.<\/p>\n<p>YouTube views for Fortnite content remain massive, with<a href=\"https:\/\/streamhatchet.com\/rankings\/youtube\/games\/?period=last-30-days\"> over 3.1 billion<\/a> on the official channel alone, and much higher when including all creators.<\/p>\n<p>Epic nurtures this community through social gameplay, player spotlights, and constant content drops. The effect is a player identity that feels akin to supporting a sports team or joining a movement.<\/p>\n<div id=\"attachment_24521\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-24521\" loading=\"lazy\" class=\"wp-image-24521 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-user-growth-trend-2017-2025-chart.png\" alt=\"Fortnite user growth trend 2017-2025 chart\" width=\"1000\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-user-growth-trend-2017-2025-chart.png 1000w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-user-growth-trend-2017-2025-chart-300x120.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/09\/Fortnite-user-growth-trend-2017-2025-chart-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-24521\" class=\"wp-caption-text\">Fortnite has seen astronomical growth since its 2017 launch.<\/p><\/div>\n<p>Fortnite\u2019s success shows the power of building an ecosystem where stories, brands, and communities grow together. It\u2019s a model that turns engagement into loyalty and culture into lasting impact.<\/p>\n<p><em>Want to learn more about Fortnite\u2019s marketing prowess? See our FAQ below.<\/em><\/p>\n<h2>Marketer Takeaways<\/h2>\n<ul>\n<li aria-level=\"1\"><strong>Think like a platform<\/strong>: Build ecosystems, not just products, where your brand becomes a launching pad for others.<\/li>\n<li aria-level=\"1\"><strong>Harness scarcity<\/strong>: Use limited drops and seasonal updates to energize audiences and create buzz.<\/li>\n<li aria-level=\"1\"><strong>Engineer collaborations<\/strong>: Mash up brands and communities for surprise and delight.<\/li>\n<li aria-level=\"1\"><strong>Make it participatory<\/strong>: Let your audience live and play with your brand, not just watch passively.<\/li>\n<li aria-level=\"1\"><strong>Tell ongoing stories<\/strong>: Encourage loyalty with serialized narratives and evolving arcs.<\/li>\n<li aria-level=\"1\"><strong>Elevate your community<\/strong>: Spotlight contributions and turn fans into co-creators.<\/li>\n<li aria-level=\"1\"><strong>Blur categories<\/strong>: Partner with industries that give your brand new context and meaning.<\/li>\n<li aria-level=\"1\"><strong>Foster belonging<\/strong>: Build a brand community that feels more like a movement than a campaign.<\/li>\n<\/ul>\n<p><strong><em>Media Shower\u2019s AI marketing platform helps brands build cultures that click, connect, and convert. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click here for a free trial.<\/a><\/em><\/strong><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<p><strong>Why is Fortnite considered a marketing powerhouse?<\/strong><\/p>\n<p>Because it has expanded beyond gaming into music, fashion, film, and brand collaborations, turning itself into a cultural platform rather than just a product.<\/p>\n<p><strong>How much revenue has Fortnite generated?<\/strong><\/p>\n<p>Fortnite earned over $9 billion in its first two years, largely from cosmetic purchases and limited-time content.<\/p>\n<p><strong>What are the biggest Fortnite collaborations?<\/strong><\/p>\n<p>Epic Games has partnered with Marvel, Nike, LEGO, Star Wars, and luxury fashion houses like Balenciaga, offering skins and in-game experiences tied to those brands.<\/p>\n<p><strong>How does Fortnite use FOMO in its strategy?<\/strong><\/p>\n<p>It relies on limited-time items, rotating seasons, and exclusive events to encourage urgency and repeat engagement.<\/p>\n<p><strong>What can brands learn from Fortnite?<\/strong><\/p>\n<p>Treat your product as a platform, use scarcity strategically, lean into storytelling, and create experiences that fans want to share across cultures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how Fortnite became a marketing powerhouse, blending FOMO, live events, fashion, and collaborations into a $9B global brand<\/p>\n","protected":false},"author":109,"featured_media":24522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/24514"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=24514"}],"version-history":[{"count":10,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/24514\/revisions"}],"predecessor-version":[{"id":24524,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/24514\/revisions\/24524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/24522"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=24514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=24514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=24514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}