{"id":23644,"date":"2025-04-29T00:39:14","date_gmt":"2025-04-29T00:39:14","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=23644"},"modified":"2025-04-29T00:45:47","modified_gmt":"2025-04-29T00:45:47","slug":"lordes-guerilla-music-video","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/lordes-guerilla-music-video\/","title":{"rendered":"What Was That? Lorde\u2019s Guerilla Marketing Music Video"},"content":{"rendered":"

Quick Summary<\/b><\/h2>\n
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  1. Pop-up teaser sparked instant buzz.<\/b> A single \u201cMeet me in the park\u201d text drove thousands to Washington Square Park on April 22, 2025.<\/span>\u00a0<\/span><\/a><\/li>\n
  2. A guerrilla stunt fed the content pipeline.<\/b> Lorde made police shutdown footage the heart of the \u201cWhat Was That\u201d music video, released 48 hours later.<\/span>\u00a0<\/span><\/a><\/li>\n
  3. Social ripple proved the payoff.<\/b> #WhatWasThat? topped 975K TikTok views in three days and dominated X trending topics.<\/span>\u00a0<\/span><\/a><\/li>\n<\/ol>\n
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    Lorde\u2019s comeback single \u201cWhat Was That\u201d didn\u2019t roll out with a press conference or a glossy TV spot. Instead, the 28-year-old singer dropped a cryptic text blast, ambushed Manhattan\u2019s Washington Square Park, and let the NYPD provide the plot twist.\u00a0<\/span><\/p>\n

    The result was a fan-shot frenzy that became both free advertising and the centerpiece of her official video\u2014demonstrating how a well-timed guerilla marketing can out-punch multimillion-dollar media buys.<\/span>\u00a0<\/span><\/a><\/p>\n


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