{"id":23637,"date":"2025-05-13T09:15:48","date_gmt":"2025-05-13T09:15:48","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=23637"},"modified":"2025-08-20T19:44:58","modified_gmt":"2025-08-20T19:44:58","slug":"custom-ai-sales-assistants","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/custom-ai-sales-assistants\/","title":{"rendered":"How Custom AI Sales Assistants Help You Close More Deals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every sales team, no matter how skilled, needs an edge\u2014something that makes them faster, smarter, and more prepared on every call. Our <\/span><b>custom AI sales assistants<\/b><span style=\"font-weight: 400;\"> are that edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We train your sales assistant on your business (and your competitors\u2019 businesses), so your reps can get real-time answers, competitive comparisons, and objection handling right when they need it most\u2014during the sales conversation itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools are a<\/span> <span style=\"font-weight: 400;\">game-changer for sales teams. Here&#8217;s how it works.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2bhXEo32124?si=CsZ9brS5VpuXZcxg\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>How to Use Our Custom Sales Assistants<\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a quick breakdown of how Media Shower\u2019s AI sales assistants work.<\/span><\/p>\n<h3>Instant competitive comparisons<\/h3>\n<p><span style=\"font-weight: 400;\">A rep can simply say, <\/span><i><span style=\"font-weight: 400;\">Compare us with [competitor], <\/span><\/i><span style=\"font-weight: 400;\">and the AI will instantly deliver bullet points highlighting the advantages of your solution over theirs, including pricing edges and key differentiators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to scan it quickly? Just type <\/span><i><span style=\"font-weight: 400;\">comparison table, <\/span><\/i><span style=\"font-weight: 400;\">and the AI will quickly respond with a table comparing the features of both products. <\/span><\/p>\n<h3><b>Objection handling made easy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When a prospect pushes back\u2014say, on pricing\u2014the rep can prompt the AI with something like, <\/span><i><span style=\"font-weight: 400;\">too expensive. <\/span><\/i><span style=\"font-weight: 400;\">The assistant then generates quick talking points, bulleted for easy scanning.\u00a0<\/span><\/p>\n<h3><b>Real-time scripts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If needed, the rep can type <\/span><i><span style=\"font-weight: 400;\">script<\/span><\/i><span style=\"font-weight: 400;\">, and the assistant will format the information into a plain-language script based on your company\u2019s proven selling techniques. The rep can then use them word-for-word or adapt them naturally.\u00a0<\/span><\/p>\n<h3><b>Pre-call action plans<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even before jumping on a call, a rep can input prospect notes into the system. The AI will produce a customized action plan outlining a step-by-step strategy for the call.<\/span><\/p>\n<h3><b>Media Shower integration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Our AI sales assistants are customized for your company and supported by the Media Shower platform and creative team, to help you close more deals, faster.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23639 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/media-shower-client-on-sales-reps.png\" alt=\"media shower client quote on sales reps\" width=\"780\" height=\"195\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/media-shower-client-on-sales-reps.png 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/media-shower-client-on-sales-reps-300x75.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/media-shower-client-on-sales-reps-768x192.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Tips for Creating Better Sales Conversations with AI<\/h2>\n<p><span style=\"font-weight: 400;\">Use these tips to make the most of AI sales assistants:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prep before calls<\/b><span style=\"font-weight: 400;\">. Enter key prospect notes to generate a custom action plan before you dial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use follow-up prompts. <\/b><i><span style=\"font-weight: 400;\">Script<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> prompts are built into your assistant. The AI will also respond to any command you might use with other AI tools, like <\/span><i><span style=\"font-weight: 400;\">condense<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">expand<\/span><\/i><span style=\"font-weight: 400;\">, or <\/span><i><span style=\"font-weight: 400;\">comparison table.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Practice with scripts<\/b><span style=\"font-weight: 400;\">. Even if you don\u2019t read them word-for-word, practicing with AI-generated scripts will make your responses sharper and more confident.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customize for your sales style<\/b>. At any time, we can make tweaks to your Sales Assistant to customize it further to your team\u2019s preferences. Just let us know!<\/li>\n<\/ul>\n<h2>Real-World Example<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how TechVerve, a fictional cybersecurity solutions company, might use Media Shower\u2019s AI sales assistant.<\/span><\/p>\n<p><b>Scenario<\/b><span style=\"font-weight: 400;\">: Brandon, a TechVerve sales rep, is on a call with a prospect he has spoken with before. Before the call, Brandon pastes his call notes into his Sales Assistant and asks for an action plan.\u00a0<\/span><\/p>\n<p><b>Call notes:<\/b><\/p>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<p><span style=\"font-weight: 400;\">Company: SecureWorks Solutions (Mid-sized managed IT provider)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Current Solution: CyberCore ShieldSuite (on-prem)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pain Points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manual response time is slowing their incident handling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High volume of minor alerts overwhelming their small security team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty scaling as they bring on new clients rapidly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What They Like About CyberCore:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full manual control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep reporting and compliance support (especially for ISO standards).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What They Don&#8217;t Like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrades and module licensing are getting expensive.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Managing the platform is time-consuming.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prospect Comments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We like control but need a way to handle more incidents faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation sounds risky but interesting if we don&#8217;t lose visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our business is growing faster than our IT team.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Buying Timeline:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively evaluating new platforms \u2014 hoping to transition within 3\u20134 months.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Key Decision Maker:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VP of Technology, Sarah Patel<\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<blockquote><p><b>Prompt: <\/b><i><span style=\"font-weight: 400;\">Please create an action plan.<\/span><\/i><\/p><\/blockquote>\n<p><b>Response:<\/b><\/p>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<h3>Action Plan: SecureWorks Solutions Prospect<\/h3>\n<ol>\n<li><b> Key Strategic Focus Areas<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highlight Scalability:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Position TechVerve as the platform that grows with their client base <\/span><b>without increasing IT overhead<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reframe Automation:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Emphasize that <\/span><b>automation doesn\u2019t remove control<\/b><span style=\"font-weight: 400;\"> \u2014 it <\/span><b>enhances control<\/b><span style=\"font-weight: 400;\"> by letting their team focus on <\/span><b>critical threats<\/b><span style=\"font-weight: 400;\">, not every alert.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease Management Concerns:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Stress <\/span><b>ease of use<\/b><span style=\"font-weight: 400;\">: dashboards, customizable thresholds, and <\/span><b>clear visibility<\/b><span style=\"font-weight: 400;\"> into every action the platform takes.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Recommended Messaging<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TechVerve allows your security team to <\/span><b>choose when to automate and when to intervene<\/b><span style=\"font-weight: 400;\">, based on threat level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of replacing your control, TechVerve <\/span><b>enhances it<\/b><span style=\"font-weight: 400;\"> \u2014 making sure your growing client load doesn\u2019t overwhelm your staff.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many fast-growing IT providers like you have cut incident response times in half without sacrificing visibility or compliance.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b> Next Steps Before the Demo<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare a <\/span><b>live demo<\/b><span style=\"font-weight: 400;\"> highlighting:<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>&#8211;<\/strong> Custom threat response playbooks.<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>&#8211;<\/strong> Visibility dashboards showing every automated action.<br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>&#8211;<\/strong> How to set manual vs. automatic rules.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pull a <\/span><b>case study or testimonial<\/b><span style=\"font-weight: 400;\"> from another IT provider who transitioned from CyberCore to TechVerve successfully.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirm Sarah Patel\u2019s availability for a <\/span><b>deeper technical validation session<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Suggested Call Opening<br \/>\n<\/b><i>Sarah, last time you mentioned that your security team is stretched thin as you scale. Today I\u2019ll show you exactly how TechVerve can help you handle more incidents faster\u2014without giving up the manual control you value most.<\/i><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-weight: 400;\">Based on his action plan, Brandon focuses on the prospect\u2019s primary concern and enters it into the sales assistant.\u00a0<\/span><\/p>\n<blockquote><p><b>Prompt: <\/b><i><span style=\"font-weight: 400;\">Prospect doesn\u2019t want to lose manual control.<\/span><\/i><\/p><\/blockquote>\n<p><b>Response:\u00a0<\/b><\/p>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acknowledge concern:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2192 It&#8217;s normal to want to retain manual control over security decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clarify TechVerve\u2019s approach:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2192 TechVerve lets you decide when automation happens and when manual approval is required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight flexibility:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2192 You can customize workflows so that only low-risk threats are auto-handled, while critical events stay manual.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasize efficiency:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2192 Reduces alert fatigue and saves your team time without sacrificing visibility or authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer next step:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2192 Suggest showing how easy it is to configure these settings during the demo.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">To help with smooth conversation and make sure he doesn\u2019t miss an important point, Brandon asks for a script. The AI responds with a script based on the specific selling techniques his company uses.\u00a0<\/span><\/p>\n<blockquote><p><b>Prompt<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">script.<\/span><\/i><\/p><\/blockquote>\n<p><b>Response<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<p><b>\u201c<\/b><span style=\"font-weight: 400;\">I hear you. It\u2019s totally normal to want that level of control when it comes to protecting your systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Out of curiosity, though, have you found that manually responding to every event ever caused delays or maybe even allowed threats to escalate because of response bottlenecks?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Pause and listen.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf that\u2019s ever been the case, that\u2019s exactly where TechVerve can help\u2014without taking away your decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You actually set up which events you want auto-handled and which ones need your manual review first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s more like building your own security playbook inside the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would it be helpful if I quickly walked you through how simple it is to customize those settings inside TechVerve?\u201d<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">The prospect agrees. Brandon presents his demo and closes the deal.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23640 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/young-black-woman-with-arms-crossed-smiling-in-a-yellow-background.jpg\" alt=\"young black woman with arms crossed smiling in a yellow background\" width=\"780\" height=\"408\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/young-black-woman-with-arms-crossed-smiling-in-a-yellow-background.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/young-black-woman-with-arms-crossed-smiling-in-a-yellow-background-300x157.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/young-black-woman-with-arms-crossed-smiling-in-a-yellow-background-768x402.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Marketer Takeaway<\/h2>\n<p><span style=\"font-weight: 400;\">AI sales assistants make your reps faster, sharper, and more confident on every call. By prepping before meetings, handling objections in real time, and giving competitive insights instantly, you can dramatically increase your team&#8217;s close rates.<\/span><\/p>\n<blockquote><p><b>Media Shower\u2019s custom Sales Assistants are just one of the many tools we can build for your marketing and sales teams. <\/b><a href=\"https:\/\/www.mediashower.com\/user\/free_trial\"><b>Click here for a free trial<\/b><\/a><b>.<\/b><\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/2.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/nikes-just-do-it\/\">Nike&#8217;s &#8220;Just Do It&#8221;: 3 Words That Redefined the Fitness Industry<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/singers-at-coachella.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/best-marketing-at-coachella\/\">The Best Marketing Campaigns at Coachella (+ Key Takeaways)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/blonde-woman-in-a-red-sweater-smiling-and-holding-a-laptop.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/brutal-honesty\/\">BRUTAL HONESTY: The Two-Word Hack That Will Instantly Improve Your Marketing<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Give your sales team a real-time advantage with custom AI sales assistants.<\/p>\n","protected":false},"author":113,"featured_media":23638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23637"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=23637"}],"version-history":[{"count":6,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23637\/revisions"}],"predecessor-version":[{"id":24404,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23637\/revisions\/24404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/23638"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=23637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=23637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=23637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}