{"id":23529,"date":"2025-04-08T07:54:52","date_gmt":"2025-04-08T07:54:52","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=23529"},"modified":"2025-05-22T16:24:45","modified_gmt":"2025-05-22T16:24:45","slug":"ai-newsletter-column","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/ai-newsletter-column\/","title":{"rendered":"How to Use AI to Write a Newsletter Column in Minutes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Writing a weekly marketing newsletter is one of the most high-leverage content activities a company can do. But writing high-performing content consistently? That\u2019s the hard part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Media Shower, we use our own AI marketing platform to streamline the process. What used to take hours now takes about 20 minutes\u2014without sacrificing quality or creativity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our results speak for themselves. Since we started using this AI-assisted approach, our newsletter has steadily climbed the Google search rankings, driving more visibility, traffic, and subscriber growth.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23531 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/graph-results-on-weekly-newsletter-subscribers-and-a-graph-on-click-rate-over-time.png\" alt=\"graph results on weekly newsletter subscribers and a graph on click rate over time\" width=\"780\" height=\"584\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/graph-results-on-weekly-newsletter-subscribers-and-a-graph-on-click-rate-over-time.png 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/graph-results-on-weekly-newsletter-subscribers-and-a-graph-on-click-rate-over-time-300x225.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/graph-results-on-weekly-newsletter-subscribers-and-a-graph-on-click-rate-over-time-768x575.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this post (and the demo video below), you\u2019ll see exactly how we do it \u2013 and how you can, too.\u00a0<\/span><\/p>\n<p><center><br \/>\n<iframe width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/3qUGE0wsaDY?si=RckFCZ6rRwF6a-QE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<h2>Step-By-Step Guide<\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s how we use AI to create our popular weekly marketing newsletter.<\/span><\/p>\n<h3>Step 1: Use a proven format<\/h3>\n<p><span style=\"font-weight: 400;\">Each of our newsletters opens with a quote and image from pop culture (think \u201cSpider-Man,\u201d \u201cStar Wars,\u201d or \u201cThe Godfather\u201d). We then connect the quote to a relevant marketing idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is a punchy, memorable piece\u2014usually around 250 to 300 words. We borrowed this format from <\/span><a href=\"https:\/\/blockworks.co\/newsletter\/daily\"><span style=\"font-weight: 400;\">Byron Gilliam at Blockworks<\/span><\/a><span style=\"font-weight: 400;\">, and it works.<\/span><\/p>\n<h3>Step 2: Open the Media Shower AI platform<\/h3>\n<p><span style=\"font-weight: 400;\">Our AI platform already knows our brand, voice, and audience, so we start with a prompt like:<\/span><\/p>\n<blockquote><p><b>Prompt: <\/b><i><span style=\"font-weight: 400;\">Help me write a column about how to use AI to write newsletter columns. Start with a well-known quote from a movie or TV show. Give me five options.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">From there, we choose the best one. For this demo, we picked Spider-Man. Then we give the AI a few high-level talking points.<\/span><\/p>\n<h3>Step 3: Train it on your voice<\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0To get the tone just right, we paste in a previous newsletter:<\/span><\/p>\n<blockquote><p><b><i>Prompt:<\/i><\/b><i><span style=\"font-weight: 400;\"> \u201cHere\u2019s a recent column for tone, length, and style.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This teaches the AI how we write, so the draft it returns is in our voice. A few tweaks later, we have a polished, publishable piece.<\/span><\/p>\n<h3>Step 4: Polish with human creativity<\/h3>\n<p><span style=\"font-weight: 400;\">At this point, AI has done 80% of the work. We now add the final 20% by fine-tuning the language, adding clever wordplay, and making the final edits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In about 20 minutes, we have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A compelling pop culture quote and photo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A tight intro<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real marketing metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An explanatory video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And a punchy closing line<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23532 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/arrows-pointing-upwards-on-a-ladder.jpg\" alt=\"arrows pointing upwards on a ladder\" width=\"780\" height=\"408\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/arrows-pointing-upwards-on-a-ladder.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/arrows-pointing-upwards-on-a-ladder-300x157.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/arrows-pointing-upwards-on-a-ladder-768x402.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Why This Newsletter Strategy Works<\/h2>\n<p><span style=\"font-weight: 400;\">This format works because it does three things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hooks attention<\/b><span style=\"font-weight: 400;\"> with a familiar pop culture reference<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivers value<\/b><span style=\"font-weight: 400;\"> by connecting it to a timely marketing insight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drives engagement<\/b><span style=\"font-weight: 400;\"> by being short, punchy, and easy to read<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s a proven storytelling formula that combines emotional resonance with practical relevance\u2014perfect for B2B and B2C audiences alike.<\/span><\/p>\n<h2>Tips for Creating AI-powered Newsletters<\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few things we\u2019ve learned.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reuse proven formats.<\/b><span style=\"font-weight: 400;\"> Create a newsletter template that works, and let AI help you fill in the details each week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with strong prompts.<\/b><span style=\"font-weight: 400;\"> Give the AI a clear idea: theme, format, and tone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feed the AI your past work.<\/b><span style=\"font-weight: 400;\"> This helps the platform learn your voice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Punch up the draft.<\/b><span style=\"font-weight: 400;\"> Use human creativity to turn a good draft into a great piece.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use metaphors.<\/b><span style=\"font-weight: 400;\"> AI loves structure\u2014start with a metaphor (like Spider-Man) to tie it all together.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23533 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/screenshot-of-the-star-trek-movie-with-Spock.jpg\" alt=\"screenshot of the star trek movie with Spock\" width=\"780\" height=\"408\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/screenshot-of-the-star-trek-movie-with-Spock.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/screenshot-of-the-star-trek-movie-with-Spock-300x157.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/screenshot-of-the-star-trek-movie-with-Spock-768x402.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Real-world Example<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how <\/span><b>Skyward Growth<\/b><span style=\"font-weight: 400;\">, a fictional SaaS company, uses Media Shower\u2019s AI platform to create its weekly newsletter.<\/span><\/p>\n<p><b>Scenario:<\/b><span style=\"font-weight: 400;\"> Kayla, Skyward\u2019s VP of Marketing, wants to write a newsletter on the theme of balancing automation with human touch. She uses the Media Shower platform to get started.<\/span><\/p>\n<p><b>Prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cHelp me write a newsletter column on using AI in customer service. Start with a quote from a sci-fi movie. Give me five options.\u201d<\/span><\/i><\/p>\n<blockquote><p><b>AI Response:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHere are five quotes you can use:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018I\u2019ll be back.\u2019 \u2013 The Terminator<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018Danger, Will Robinson!\u2019 \u2013 Lost in Space<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018The needs of the many outweigh the needs of the few.\u2019 \u2013 Star Trek<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018Open the pod bay doors, HAL.\u2019 \u2013 2001: A Space Odyssey<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u2018Resistance is futile.\u2019 \u2013 Star Trek: The Next Generation\u201d<\/span><\/i><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Kayla selects #3 and prompts the AI further:<\/span><\/p>\n<blockquote><p><b>Prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cTie this quote into the idea that while AI helps us serve more customers, the human element still matters. Make it concise, informative, and end with a CTA for our product trial.\u201d<\/span><\/i><\/p>\n<p><b>AI Response:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">[Returns a solid draft with a powerful metaphor about Vulcan logic and the value of empathy.]<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Kayla pastes in a previous column to match tone and then edits the draft for punch and style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In under 30 minutes, she\u2019s got a newsletter that\u2019s informative, on-brand, and ready to send.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23534 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/cartoon-representation-of-an-article-used-for-an-email-newsletter-social-post-etc..jpg\" alt=\"cartoon representation of an article used for an email newsletter, social post, etc.\" width=\"780\" height=\"408\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/cartoon-representation-of-an-article-used-for-an-email-newsletter-social-post-etc..jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/cartoon-representation-of-an-article-used-for-an-email-newsletter-social-post-etc.-300x157.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/cartoon-representation-of-an-article-used-for-an-email-newsletter-social-post-etc.-768x402.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Advanced Prompt Engineering Tips<\/h2>\n<p><span style=\"font-weight: 400;\">To take your newsletter content even further:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include tone guidance<\/b><span style=\"font-weight: 400;\"> like \u201cmake it witty\u201d or \u201cadd a touch of sarcasm.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask for alternate takes<\/b><span style=\"font-weight: 400;\"> to A\/B test intros or closing lines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Request content in multiple formats<\/b><span style=\"font-weight: 400;\">, like email and blog post, to repurpose your draft across channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Treat AI like your brainstorming partner and content strategist rolled into one.<\/span><\/p>\n<h2>Performance Metrics to Track<\/h2>\n<p><span style=\"font-weight: 400;\">To evaluate the performance of your AI-assisted newsletter, track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open rate<\/b><span style=\"font-weight: 400;\">: A good quote + subject line combo can increase curiosity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-through rate (CTR)<\/b><span style=\"font-weight: 400;\">: Tie your content to a strong CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscriber growth<\/b><span style=\"font-weight: 400;\">: A well-formatted, engaging newsletter gets shared.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement time<\/b><span style=\"font-weight: 400;\">: Tools like heatmaps or scroll depth show how long people stay with your content.<\/span><\/li>\n<\/ul>\n<h2>Marketer Takeaways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a repeatable newsletter structure to save time and boost consistency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use AI to accelerate ideation and drafting\u2014but keep your human voice front and center.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Train your AI with past examples to stay on-brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think of AI as your writing partner. Let it handle the heavy lifting, then add your own creative touches.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>Media Shower&#8217;s AI marketing platform helps you create standout newsletter content faster, with less effort and more impact. Click here for a free trial.<\/b><\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/colorful-MMs.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/mm-melts-in-your-mouth\/\">The 8 Words That Built M&#038;M&#8217;s into a Chocolate Empire<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/george-foreman-smiling.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/george-foreman-brand\/\">How George Foreman Built a Knockout Brand<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/young-woman-in-a-green-sweater-holding-a-clapper-board.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/ai-video-marketing\/\">Using AI Video in Marketing Campaigns<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use AI to write high-performing newsletters faster.<\/p>\n","protected":false},"author":113,"featured_media":23530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23529"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=23529"}],"version-history":[{"count":6,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23529\/revisions"}],"predecessor-version":[{"id":23911,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/23529\/revisions\/23911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/23530"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=23529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=23529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=23529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}