{"id":23376,"date":"2025-03-25T02:13:31","date_gmt":"2025-03-25T02:13:31","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=23376"},"modified":"2025-03-25T02:17:12","modified_gmt":"2025-03-25T02:17:12","slug":"snow-white","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/snow-white\/","title":{"rendered":"How Disney\u2019s &#8220;Snow White&#8221; Lost the Magic\u2014And What Marketers Can Learn"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disney\u2019s 2025 remake of <\/span><i><span style=\"font-weight: 400;\">Snow White<\/span><\/i><span style=\"font-weight: 400;\"> sparked controversy not because it changed the story, but because it forgot why people loved it in the first place.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The marketing told fans what was gone instead of celebrating what remained. The result: backlash, confusion, and weak box office.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The takeaway for marketers: Evolve your brand, but keep what people love at the center. Change the packaging, not the heart.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Disney\u2019s been on a hot streak with live-action remakes, so when they announced a new \u201cSnow White,\u201d it looked like another surefire win. But instead of nostalgia and excitement, the early buzz brought confusion and controversy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key characters were rewritten or removed. Cast interviews dismissed the original as outdated. And the tone of the campaign leaned more on what the film <\/span><i><span style=\"font-weight: 400;\">wasn\u2019t <\/span><\/i><span style=\"font-weight: 400;\">than what it <\/span><i><span style=\"font-weight: 400;\">hoped to be<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your messaging makes loyal customers feel foolish for loving your brand\u2019s past, you\u2019ve lost the emotional connection\u2014and that\u2019s when the magic fades fast.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iV46TJKL8cU?si=LXP7by8q94GOOynT\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The final version of the official \u201cDisney\u2019s Snow White\u201d trailer, 2025.<\/span><\/i><\/p>\n<h2>The Campaign<\/h2>\n<p><span style=\"font-weight: 400;\">That shift in tone started with the rollout. Early trailers (which now appear to have been pulled) focused less on what this \u201cSnow White\u201d would be, and more on what it wasn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an early interview, the movie\u2019s star, Rachel Zegler, described the original as \u201cweird\u201d and outdated, leaving longtime fans wondering what Disney was planning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key ingredients\u2014romance, whimsy, musical numbers\u2014were either removed or rewritten. Instead of building excitement through continuity, the campaign leaned into contrast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a company that built its empire on emotional familiarity, it was a surprising move. The creative changes were bold, no doubt\u2014but the messaging left fans feeling this would not be a comforting return to the enchanted forest.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@thefilmpharm\/video\/7483995697583328543\" data-video-id=\"7483995697583328543\">\n<section><a title=\"@thefilmpharm\" href=\"https:\/\/www.tiktok.com\/@thefilmpharm?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">@thefilmpharm<\/a> Merely saying this as a student of the game lol. The marketing, non-marketing, &amp; PR of Snow White is going to be studied for a very long time. People are also extra mean to Rachel Zegler even though I understand where it comes from. But y\u2019all be dragging it sometimes \ud83d\ude10. <a title=\"RachelZegler\" href=\"https:\/\/www.tiktok.com\/tag\/RachelZegler?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#RachelZegler<\/a> <a title=\"SnowWhite\" href=\"https:\/\/www.tiktok.com\/tag\/SnowWhite?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#SnowWhite<\/a> <a title=\"Disney\" href=\"https:\/\/www.tiktok.com\/tag\/Disney?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#Disney<\/a> <a title=\"Marketing\" href=\"https:\/\/www.tiktok.com\/tag\/Marketing?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#Marketing<\/a> <a title=\"PR\" href=\"https:\/\/www.tiktok.com\/tag\/PR?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#PR<\/a> <a title=\"Cinema\" href=\"https:\/\/www.tiktok.com\/tag\/Cinema?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#Cinema<\/a> <a title=\"Culture\" href=\"https:\/\/www.tiktok.com\/tag\/Culture?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">#Culture<\/a> <a title=\"\u266c original sound - Film Pharm\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7483995629048400670?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound &#8211; Film Pharm<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Rachel Zegler: The original was \u201cweird.\u201d<\/span><\/i><\/p>\n<h2>The Controversy<\/h2>\n<p><span style=\"font-weight: 400;\">Much of the controversy centered on accusations of \u201cwokism\u201d that stoked political outrage on both sides, but some of it focused on changes to the tone of the story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The press tour continued to downplay the original. For many fans, this felt less like an update and more like a disavowal.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the time the film hit theaters, the marketing had already created an uphill climb. A fan event in Los Angeles played to a mostly empty house. Social media was dominated not by anticipation, but debate over whether Disney had abandoned its roots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critics weren\u2019t sold either; \u201cSnow White\u201d debuted with a 47% score on Rotten Tomatoes\u2014one of Disney\u2019s lowest-rated live-action adaptations in recent years. (As of this writing, <\/span><a href=\"https:\/\/www.rottentomatoes.com\/m\/disneys_snow_white\"><span style=\"font-weight: 400;\">the score is 44%<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where is the optimism of the original? The sweetness of the Snow White character? The wholesome feel that made Disney the ultimate family filmmaker?\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23378 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/new-live-snow-white-on-the-left-anf-cartoon-snow-white-on-the-right.jpg\" alt=\"new live snow white on the left anf cartoon snow white on the right\" width=\"600\" height=\"452\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/new-live-snow-white-on-the-left-anf-cartoon-snow-white-on-the-right.jpg 600w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/new-live-snow-white-on-the-left-anf-cartoon-snow-white-on-the-right-300x226.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Disney: The Original Disruptor<\/h2>\n<p><span style=\"font-weight: 400;\">Controversy isn\u2019t new to Disney. Let\u2019s not forget\u2014Walt had plenty of skeptics from the start.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 1937, critics called the original \u201cSnow White and the Seven Dwarfs\u201d <\/span><b>\u201cDisney\u2019s Folly.\u201d<\/b><span style=\"font-weight: 400;\"> Who would sit through a 90-minute cartoon, they scoffed? Turns out, 20 million people would.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the 1950s, building Disneyland was seen as a financial fantasy. A theme park with no booze and animatronic pirates? Absurd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the \u201880s and \u201890s, traditionalists balked when Disney reimagined classic fairy tales with singing crabs and wisecracking genies. The \u201cLittle Mermaid,\u201d \u201cAladdin,\u201d and \u201cThe Lion King\u201d proved them wrong.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, yes, Disney has always had critics. <\/span><b>But Walt never abandoned his core values. <\/b><span style=\"font-weight: 400;\">He reimagined them\u2014again and again\u2014for each generation.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/a8zfFtb7KnY?si=EU0p90K7sV81jdbS\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A trailer for the original Jungle Book, 1967.<\/span><\/i><\/p>\n<h2>A Lesson in Reinvention<\/h2>\n<p><span style=\"font-weight: 400;\">Prior to the making of \u201cSnow White,\u201d Disney proved that they knew how to do reinvention right with several successful live-action remakes. Of these, \u201cThe Jungle Book\u201d (2016) made the biggest splash, pulling in nearly $1 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at why \u201cThe Jungle Book\u201d did so well while many find \u201cSnow White\u201d disappointing.<\/span><\/p>\n<h3>\u201cThe Jungle Book\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">\u201cThe Jungle Book\u201d was released in 2016 and showed that it\u2019s possible to modernize a classic without losing the magic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jon Favreau kept the core story intact, added a visual glow-up, and leaned into what audiences already loved. The marketing didn\u2019t try to redefine the narrative\u2014it just said, \u201cHere\u2019s the story you remember, only cooler.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The remake reminded everyone that nostalgia and innovation can absolutely share the same screen.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/T_EN03fJIyY?si=FcB24xGPLr2HFMWz\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Original Disney trailer for \u201cThe Jungle Book,\u201d 2016.<\/span><\/i><\/p>\n<h3>\u201cSnow White\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">\u201cSnow White\u201d took a different path\u2014more reboot than refresh. The campaign downplayed the romance, left out the optimism and family connection that defined Walt Disney, and introduced a title character with a whole new backstory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message? This isn\u2019t your grandmother\u2019s fairy tale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that bold repositioning skipped an important step: giving audiences a reason to care. Instead of saying, \u201cCome back to this world you love,\u201d the campaign said, \u201cWe\u2019re starting over.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reinvention without reassurance is a hard sell.<\/span><\/p>\n<h2>Does It Feel Like Disney?<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23379 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disneys-mickey-mouse.jpg\" alt=\"the evolution of disney's mickey mouse\" width=\"780\" height=\"407\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disneys-mickey-mouse.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disneys-mickey-mouse-300x157.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disneys-mickey-mouse-768x401.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/media.licdn.com\/dms\/image\/v2\/C4D12AQGkgSAfzFN6Pg\/article-cover_image-shrink_600_2000\/article-cover_image-shrink_600_2000\/0\/1520090474996?e=1748476800&amp;v=beta&amp;t=Fxk3R40_9pybIbxacmTtXkLhQqqeMjDoHOyTCqmYsnk\"><b><i>Source<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the lesson modern marketers often forget. <\/span><b>You don\u2019t have to ditch your values to stay relevant; you just have to reinterpret them.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Walt Disney built his brand on hope, imagination, and creative risk-taking. His innovations\u2014from the first multiplane camera to the first fully themed park\u2014weren\u2019t about novelty for novelty\u2019s sake. <\/span><i><span style=\"font-weight: 400;\">They served the story.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">When Disney got it right, the company updated the form\u2014new characters, new styles, new delivery\u2014without losing the foundation. The values stayed visible. The tone stayed familiar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how Disney has built trust across generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cSnow White\u201d remake misses that mark. It\u2019s more assertive, but less joyful. It speaks to adults reevaluating the past, rather than families rediscovering it together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reinvention is good. Walt did it constantly.\u00a0<\/span><\/p>\n<p><b>But the most effective brand updates reinvent the princess without rejecting the fairy tale.<\/b><b>\u00a0\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23380 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disney-princesses-throughout-the-times.jpg\" alt=\"the evolution of disney princesses throughout the times\" width=\"780\" height=\"493\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disney-princesses-throughout-the-times.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disney-princesses-throughout-the-times-300x190.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/the-evolution-of-disney-princesses-throughout-the-times-768x485.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/highlandrambler.org\/wp-content\/uploads\/2015\/03\/DisneyPrincessGraphic-copy.jpg\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<h2>Marketer Takeways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead with continuity. <\/b><span style=\"font-weight: 400;\">Change is easier to embrace when audiences recognize what hasn\u2019t changed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tone matters. <\/b><span style=\"font-weight: 400;\">How you frame the update is just as important as the update itself.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep the emotional core.<\/b><span style=\"font-weight: 400;\"> Reinvention works best when it still feels like the brand your audience loves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Honor the story.<\/b><span style=\"font-weight: 400;\"> The best updates move the brand forward while staying true to its emotional core.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>Media Shower\u2019s AI platform helps you modernize your message without losing its magic. <\/b><a href=\"https:\/\/www.mediashower.com\/user\/free_trial\"><b>Click here for a free trial<\/b><\/a>.<\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/little-kid-from-a-cereal-commercial-eating-cereal-with-a-spoon.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/life-cereal-hey-mikey\/\">Why Life Cereal\u2019s &#8220;Mikey Likes It&#8221; 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