{"id":22706,"date":"2025-01-13T11:36:50","date_gmt":"2025-01-13T11:36:50","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22706"},"modified":"2025-01-13T11:41:05","modified_gmt":"2025-01-13T11:41:05","slug":"squid-game-2","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/squid-game-2\/","title":{"rendered":"Turning Fans into Players: The Marketing Genius of &#8220;Squid Game 2&#8221;"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global engagement:<\/b><span style=\"font-weight: 400;\"> Netflix\u2019s &#8220;Squid Game 2&#8221; marketing campaign turns fans into players with immersive events, cryptic puzzles, and brilliant brand partnerships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Record-breaking buzz:<\/b><span style=\"font-weight: 400;\"> 68 million viewers pressed play within three days, cementing the sequel as one of Netflix\u2019s sharpest premieres.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Next-level collaborations:<\/b><span style=\"font-weight: 400;\"> Tie-ins with brands like Duolingo, Puma, and Just Eat extended the show\u2019s reach into lifestyle, gaming, and dining.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Even before Netflix\u2019s \u201cSquid Game 2\u201d debuted on December 26, 2024, it was a full-scale cultural event. The campaign builds on the runaway success of Season 1 and redefines immersive marketing with life-sized fan experiences, cryptic brand collaborations, and viral teaser trailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every move has captured audience attention and amplified global anticipation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teasers generated millions of views, and creative collaborations bring the show&#8217;s iconic themes to life. The result is a record-breaking 68 million viewers in four days and a campaign that proved that Netflix knows how to win the marketing game.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ed1sGgHUo88?si=fjMPmOuOlIv1_Pci\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Official Netflix trailer.<\/span><\/i><\/p>\n<h2>Background<\/h2>\n<p>Netflix knows a thing or two about addictive storytelling and high-impact campaigns. Season 1 of the Korean series \u201cSquid Game\u201d smashed records, racking up over <a href=\"https:\/\/www.merca20.com\/squid-game-2-the-brands-involved-in-marketing-the-most-watched-series-on-netflix\/?utm_source=chatgpt.com\">330 million views<\/a> to become the platform&#8217;s most-watched series and redefine global pop culture.<\/p>\n<p>The premise of &#8220;Squid Game&#8221; is deceptively simple yet harrowingly complex: 456 financially desperate participants are lured into a high-stakes competition with the promise of winning a life-changing cash prize of 45.6 billion won.<\/p>\n<p>The games they play are based on innocent childhood activities like &#8220;Red Light, Green Light&#8221; or tug-of-war\u2014but with a twist: There are deadly consequences for those who fail.<\/p>\n<p>\u201cSquid Game 2\u201d debuted on December 26, 2024, and detonated like a ticking time bomb. Netflix turned fans into players with a campaign so immersive it felt like the games themselves.<\/p>\n<p>From iconic sets reimagined in real life to killer partnerships with global brands, this was marketing as its own high-stakes arena.<\/p>\n<h2>Campaign Overview<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22708 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/eyes-of-the-doll-from-squid-game.jpg\" alt=\"eyes of the doll from squid game\" width=\"780\" height=\"381\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/eyes-of-the-doll-from-squid-game.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/eyes-of-the-doll-from-squid-game-300x147.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/eyes-of-the-doll-from-squid-game-768x375.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Netflix leveled up the marketing game for &#8220;Squid Game 2,&#8221; crafting a global spectacle that is turning passive fans into active players. From life-sized recreations of the series\u2019 iconic games to gamified brand partnerships, this campaign is a masterstroke of immersive marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In cities like Seoul, Paris, and Los Angeles, fans are lining up for hours to test their survival skills in &#8220;Red Light, Green Light&#8221; or tackle the infamous Honeycomb Challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platforms have exploded with teaser trailers, viral fan reactions, and <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241218379812\/en\/bibigo%E2%84%A2-Challenges-Squid-Game%E2%84%A2-Fans-to-Uncover-a-Missing-Phone-Number-to-Dial-Into-Season-2\"><span style=\"font-weight: 400;\">cryptic puzzles<\/span><\/a><span style=\"font-weight: 400;\"> that have been keeping audiences hooked since before the first episode even dropped.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Netflix isn\u2019t playing solo. Collabs with brands like Just Eat, Duolingo, and <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=UxHG0Xi3kZU\"><span style=\"font-weight: 400;\">Johnnie Walker<\/span><\/a><span style=\"font-weight: 400;\"> are adding flavor and suspense, from special edition products to <\/span><a href=\"https:\/\/www.deptagency.com\/insight\/dept-helps-just-eat-and-netflix-bring-the-world-of-squid-game-into-homes\/\"><span style=\"font-weight: 400;\">gamified ads<\/span><\/a><span style=\"font-weight: 400;\"> and Korean language billboard challenges that are straight out of the show&#8217;s playbook.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bN2rUoX7540?si=VRlkmSaP5Zaeb749\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Korean or Get Eaten: Duolingo x Squid Game 2.<\/span><\/i><\/p>\n<h2>Key Success Factors<\/h2>\n<h3>Creative brand partnerships<\/h3>\n<p>Who would have thought language learning, footwear, and ramen could align with a survival thriller? Yet, these <a href=\"https:\/\/about.netflix.com\/en\/news\/netflix-asks-fans-are-you-ready-to-play-ahead-of-squid-game-season-2?utm_source=chatgpt.com\">partnerships <\/a>tapped into key aspects of the show\u2014its visuals, cultural roots, and suspenseful energy\u2014to deliver fresh new ways to connect with the franchise.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22709 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/Just-Eats-Elimination-burger.jpg\" alt=\"Just Eat's Elimination burger\" width=\"780\" height=\"371\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/Just-Eats-Elimination-burger.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/Just-Eats-Elimination-burger-300x143.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/Just-Eats-Elimination-burger-768x365.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Just Eat\u2019s Elimination Burger.<\/span><\/i><\/p>\n<h3>Immersive fan zones<\/h3>\n<p>Netflix created life-sized recreations of iconic sets and games from the series, such as &#8220;Red Light, Green Light&#8221; and the ominous Honeycomb Challenge. These installations have popped up in <a href=\"https:\/\/about.netflix.com\/en\/news\/squid-game-season-2-top-10-worldwide-fan-activations-and-experiences-recap\">major cities worldwide<\/a>, including Seoul, Paris, Italy, and Los Angeles.<\/p>\n<p>These fan zones are tailor-made for shareable Instagram moments.<\/p>\n<h3>Social media dominance<\/h3>\n<p>Netflix flooded platforms like TikTok, Instagram, and Twitter with fan reactions from live events and branded content. User-generated content, particularly from the fan zones, drove millions of organic impressions.<\/p>\n<h3>Teaser trailers and posters<\/h3>\n<p>Netflix released a number of teasers, including one inspired by <a href=\"https:\/\/www.youtube.com\/watch?v=JMQ7CwfecJE&amp;t=3s\">track-and-field competitions <\/a>in which runners were \u201celiminated.\u201d The teasers built anticipation by showcasing returning characters and new challenges.<\/p>\n<p>One trailer racked up over <a href=\"https:\/\/timesofindia.indiatimes.com\/web-series\/news\/korean\/squid-game-2-latest-teaser-racks-up-400000-views-in-just-7-hours\/articleshow\/113544961.cms?utm_source=chatgpt.com\">400,000 YouTube views<\/a> in just seven hours.<\/p>\n<h3>Experiential marketing<\/h3>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22710 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/squid-game-the-experience.jpg\" alt=\"squid game the experience\" width=\"780\" height=\"259\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/squid-game-the-experience.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/squid-game-the-experience-300x100.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/squid-game-the-experience-768x255.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Squid Game: The Experience, now running in New York.<\/span><\/i><\/p>\n<p>&#8220;<a href=\"https:\/\/squidgameexperience.com\/new-york\/?utm_source=google&amp;utm_medium=sc&amp;utm_campaign=191141_nyc&amp;utm_content=708870077648&amp;utm_term=squid%20game%20experience_b&amp;gad_source=1&amp;gclid=CjwKCAiAhP67BhAVEiwA2E_9g963Oh4y8my0iHnBycOn7tcCxWv3AeyE1xQgVuHxJy1BJpPJ544tUhoCSLQQAvD_BwE\">Squid Game: The Experience<\/a>&#8221; offers fans the opportunity to participate in challenges from the series, creating buzz and deepening engagement through immersive, gamified events.<\/p>\n<h3>In-app video game<\/h3>\n<p>Netflix released the multiplayer online game <a href=\"https:\/\/www.squidgameunleashed.com\/download-now\/?af_xp=custom&amp;source_caller=ui&amp;pid=PR_Comms&amp;is_retargeting=true&amp;af_click_lookback=30d&amp;shortlink=hlvw5aoi&amp;af_reengagement_window=lifetime&amp;af_inactivity_window=15d&amp;c=Kraken_PreReg_PRComms\">Squid Game 2: Unleashed<\/a> on December 17, 2024, just before the series debut. The game is free to play without a subscription and includes a watch-along feature where viewing a new episode unlocks in-game rewards.<\/p>\n<h2>Innovative Elements<\/h2>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/w5FeCEVE1Y4?si=v0SuI7vojIloED64\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Creative partnership with bibiligo.<\/span><\/i><\/p>\n<h3><b>Unique brand partnerships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While brand collabs are nothing new in advertising, Netflix put its own unique spin on the concept by seamlessly integrating the essence of &#8220;Squid Game&#8221; into each partnership, creating experiences that felt authentic, immersive, and directly tied to the series\u2019 themes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach elevated traditional partnerships into cultural events, proving that a well-executed collaboration can immerse, connect, and captivate.<\/span><\/p>\n<h3><b>Interactive out-of-home advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In series promos, bibiligo, a major Korean food brand, <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20241218379812\/en\/bibigo%E2%84%A2-Challenges-Squid-Game%E2%84%A2-Fans-to-Uncover-a-Missing-Phone-Number-to-Dial-Into-Season-2\"><span style=\"font-weight: 400;\">challenged fans<\/span><\/a><span style=\"font-weight: 400;\"> to solve puzzles involving missing digits of a phone number displayed on billboards, engaging audiences in a real-world game reminiscent of the series&#8217; intrigue.<\/span><\/p>\n<h3><b>Localized marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s <\/span><a href=\"https:\/\/www.youtube.com\/embed\/7XYQ5WKdOFs?si=ChqVJRUJD7hzAfiW\"><span style=\"font-weight: 400;\">McDonald\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> flipping custom meals in Australia or Netflix rolling out region-specific promos, the campaign taps into local markets with laser precision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign also leverages the global fascination with Korean culture. For example, Netflix collaborated with <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=uFIZxR5IMfI\"><span style=\"font-weight: 400;\">Knorr<\/span><\/a><span style=\"font-weight: 400;\"> to offer limited-edition Korean ramen packs. The tie-ins celebrate the series\u2019 Korean roots while connecting with global audiences in meaningful ways.<\/span><\/p>\n<h3><b>Gamified digital experiences<\/b><\/h3>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@justeatuk\/video\/7452658618576555297\" data-video-id=\"7452658618576555297\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@justeatuk\" href=\"https:\/\/www.tiktok.com\/@justeatuk?refer=embed\">@justeatuk<\/a> <\/p>\n<p>Hungry for Squid Game 2? Order on Just Eat to play EliminATE for the chance to win \u00a3\/\u20ac 10k. \ud83d\udd34\ud83d\udfe2 The next game is served @Netflix @Squid Game Netflix  UK &#038; Ireland residents. 18+ only. Open 26\/12\/2024-31\/01\/2025. The prize will be awarded in the local currency of the residents&#8217; market. Visit play-eliminate.com to enter. Full T&#038;Cs at play-eliminate.com\/competition-rules. <a title=\"squidgame2\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/squidgame2?refer=embed\">#SquidGame2<\/a> <a title=\"didsomebodysayjust\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/didsomebodysayjust?refer=embed\">#DidSomebodySayJust<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Just Eat UK\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7452658686516431649?refer=embed\">\u266c original sound &#8211; Just Eat UK<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The Next Game Is Served: Just Eat x Netflix Squid Game 2.<\/span><\/i><\/p>\n<p>Just Eat&#8217;s ElimATE campaign includes a gamified experience that connects the brand with the series, using facial detection and motion tracking technology to engage users interactively.<\/p>\n<p>The ads end with an invitation to play. The game is available in localized markets for the entire month of January 2025.<\/p>\n<h2>Impact and Results<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22711 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/characters-in-the-squid-game-playing-on-arcades.jpg\" alt=\"characters in the squid game playing on arcades\" width=\"780\" height=\"401\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/characters-in-the-squid-game-playing-on-arcades.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/characters-in-the-squid-game-playing-on-arcades-300x154.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/characters-in-the-squid-game-playing-on-arcades-768x395.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While specific metrics are forthcoming post-release, the campaign has already generated significant buzz:<\/span><\/p>\n<h3>Global viewership<\/h3>\n<p>\u201cSquid Game 2&#8243; pulled off a blockbuster debut of a record-breaking <a href=\"https:\/\/www.businessinsider.com\/squid-game-season-2-breaks-netflix-streaming-debut-records-2025-1?utm_source=chatgpt.com\">68 million views<\/a> (paywall) in the first four days, topping Netflix charts in 92 countries.<\/p>\n<h3>Social media engagement<\/h3>\n<p>Teaser trailers and brand collaborations have garnered millions of views and interactions across platforms.<\/p>\n<p>Videos are popping up all over the internet, including <a href=\"https:\/\/www.youtube.com\/watch?v=9BuZDzHDHpk\">game tutorials<\/a>, fan recreations of iconic scenes, and imaginative interpretations of the show&#8217;s challenges.<\/p>\n<h3>Partner brand visibility<\/h3>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22712 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/duolingo-app-on-mobile.jpg\" alt=\"duolingo app on mobile\" width=\"780\" height=\"522\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/duolingo-app-on-mobile.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/duolingo-app-on-mobile-300x201.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/duolingo-app-on-mobile-768x514.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Duolingo experienced a <\/span><\/i><a href=\"https:\/\/globetrender.com\/2024\/12\/19\/duolingo-language-learning-app-squid-game\/\"><i><span style=\"font-weight: 400;\">40% increase<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> in Korean learners following Squid Game Season 1.\u00a0<\/span><\/i><\/p>\n<p>Partner brands have enjoyed sky-high levels of exposure attributed to the &#8220;Squid Game&#8221; collaborations, reflecting the campaign&#8217;s effectiveness in driving consumer interest.<\/p>\n<h3>Cultural impact<\/h3>\n<p>The campaign celebrated Korean culture on a global stage. With local tie-ins like McDonald\u2019s Australia\u2019s themed meals and Knorr\u2019s Korean ramen packs in India, the campaign tapped into a universal fascination, fostering deeper connections with audiences worldwide.<\/p>\n<h2>Marketer Takeaways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design fan-first experiences. <\/b><span style=\"font-weight: 400;\">Turn your campaign into an event people can participate in, not just watch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forge smart partnerships.<\/b><span style=\"font-weight: 400;\"> Align your brand with others that enhance your story and broaden your reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blend tech with storytelling.<\/b><span style=\"font-weight: 400;\"> Use gamified tools and puzzles to engage audiences in unique ways.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Go global, stay local.<\/b><span style=\"font-weight: 400;\"> Tailor elements of your campaign to different regions for maximum impact.<\/span><\/li>\n<\/ul>\n<blockquote><p>Crush the competition with campaigns that dominate. <a href=\"https:\/\/www.mediashower.com\/free-trial\">Click here for a free trial of the Media Shower marketing platform<\/a>.<\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/heineken-ad.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/heineken-worlds-apart\/\">How Heineken Built Bridges Over a Brew: The \u201cWorlds Apart\u201d Campaign<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/2024-wrapped-by-spotify.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/spotify-wrapped-2024\/\">How Spotify Wrapped 2024 With AI (And Missed the Melody)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/Beyonce-and-two-women-in-the-back-on-a-Loreal-Paris.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/loreal-worth-it\/\">How L&#8217;Or\u00e9al&#8217;s \u201cWorth It\u201d Campaign Made Over Beauty Marketing<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Discover how Netflix turned &#8220;Squid Game 2&#8221; into a global phenomenon with immersive marketing, viral fan zones, and creative brand partnerships.<\/p>\n","protected":false},"author":113,"featured_media":22707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22706"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22706"}],"version-history":[{"count":4,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22706\/revisions"}],"predecessor-version":[{"id":22716,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22706\/revisions\/22716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22707"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}