{"id":22675,"date":"2025-01-04T20:33:21","date_gmt":"2025-01-04T20:33:21","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22675"},"modified":"2025-01-06T21:21:42","modified_gmt":"2025-01-06T21:21:42","slug":"spotify-wrapped-2024","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/spotify-wrapped-2024\/","title":{"rendered":"How Spotify Wrapped 2024 With AI (And Missed the Melody)"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotify Wrapped\u2019s annual music recap lost some of its harmony in 2024 by overplaying AI and underplaying emotion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fans missed the usual blend of nostalgia and joy, with complaints about generic insights and disconnected storytelling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This year serves as a reminder: Data is a great track, but emotion is the hook that keeps audiences listening.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Spotify Wrapped is usually the much-anticipated coda to year-end marketing campaigns, transforming listening stats into shareable moments that light up social media every December.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But 2024\u2019s Wrapped remix fell flat. While it stayed true to its data-driven roots, many fans found the execution hit a few wrong notes, causing brand sentiment to dip after years of steady growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a campaign known for sparking joy, Wrapped 2024 had many pressing \u201cskip.\u201d<\/span><\/p>\n<h2>Background<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22678 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotify-wrapped-2023.jpg\" alt=\"spotify wrapped 2023\" width=\"780\" height=\"416\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotify-wrapped-2023.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotify-wrapped-2023-300x160.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotify-wrapped-2023-768x410.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Wrapped 2023: One of Wrapped greatest hits.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With over 500 million active users, Spotify is the world\u2019s go-to streaming service, blending discovery with personalization. Wrapped debuted in 2016 and became Spotify\u2019s flagship campaign, celebrating the music and memories that defined each listener\u2019s year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dropped in December and personalized for each user, the campaign is a cornerstone of Spotify\u2019s marketing strategy.\u00a0 Even their <\/span><a href=\"https:\/\/www.tiktok.com\/@spotify\/video\/7444540974832880939?is_from_webapp=1&amp;web_id=7440549555388335662\"><span style=\"font-weight: 400;\">promo<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.tiktok.com\/@spotify\/photo\/7444554496895913262?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7440549555388335662\"><span style=\"font-weight: 400;\">teaser <\/span><\/a><span style=\"font-weight: 400;\">videos are visually stunning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But while Wrapped has always leaned on technology, its charm lies in the connection it fosters between users and their music.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With each year, the campaign has grown more sophisticated\u2014but in 2024, Spotify may have gone too far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Wrapped remains a benchmark for data-driven marketing, its 2024 campaign highlights the risk of prioritizing AI over meaningful human connections.<\/span><\/p>\n<h2>Campaign Overview<\/h2>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/v_-qpMFmHA4?si=be1atBnxBJ0bUvaY\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A YouTube user\u2019s Spotify Wrapped 2024.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">What started as a simple playlist recap has grown into a global sensation, cementing Spotify\u2019s role as both music provider and cultural touchstone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign has a <\/span><a href=\"https:\/\/www.brandvm.com\/post\/spotify-wrap-2023?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">history of viral dominance<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2020:<\/b><span style=\"font-weight: 400;\"> Over 90 million users engaged with Wrapped, driving a 21% surge in app downloads during its launch week\u200b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2021:<\/b><span style=\"font-weight: 400;\"> Wrapped-related tweets increased by 461%, with 131% more engagement compared to the previous year\u200b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2022:<\/b><span style=\"font-weight: 400;\"> Wrapped generated 425 million social media mentions within three days, a 17% increase from the prior year\u200b.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With numbers like these, Wrapped is clearly one of the most successful digital campaigns in history.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22679 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/2024-AI-experiences-on-spotify.jpg\" alt=\"2024 AI experiences on spotify\" width=\"780\" height=\"312\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/2024-AI-experiences-on-spotify.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/2024-AI-experiences-on-spotify-300x120.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/2024-AI-experiences-on-spotify-768x307.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Spotify spotlights the AI in 2024 promotions.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">However, in 2024, Wrapped leaned on listening personas, global trends, and gamified leaderboards to wow users with insights. But the campaign highlights the dangers of using AI without the human connection.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cspotify wrapped is SO LAZY this year.\u201d &#8211; <\/span><\/i><a href=\"https:\/\/x.com\/awshuqs\/status\/1864310210703315257\"><i><span style=\"font-weight: 400;\">X user comment<\/span><\/i><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">While clever in concept, many claimed the campaign failed to capture the magic that once made Wrapped feel like a mixtape from your best friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Features like artist thank-you videos and personalized playlists stayed, but instead of adding warmth, they felt canned and repetitive to some. One fan complained that his Wrapped featured the same Taylor Swift video he had received the year before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A common criticism was that the top album and genre lists that people look forward to reviewing every year were not included in 2024.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c2024 Spotify Wrapped was awful. No interesting stats, no genres, nothing. It felt super anti climatic tbh. Even the theme felt meh. Anyone else?\u201d &#8211; <\/span><\/i><a href=\"https:\/\/www.reddit.com\/r\/truespotify\/comments\/1h6fxdc\/2024_spotify_wrapped_was_awful\/?rdt=39569\"><i><span style=\"font-weight: 400;\">Reddit user comment<\/span><\/i><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">While stats like \u201cminutes streamed\u201d were front and center, the emotional resonance of what those minutes meant seemed missing. Wrapped 2024 was more about the \u201cwhat\u201d than the \u201cwhy,\u201d leaving many fans nostalgic for past iterations.<\/span><\/p>\n<h2>How Wrapped 2024 Missed the Beat<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22680 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/stats-on-spotify-wrapped.jpg\" alt=\"stats on spotify wrapped\" width=\"780\" height=\"438\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/stats-on-spotify-wrapped.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/stats-on-spotify-wrapped-300x168.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/stats-on-spotify-wrapped-768x431.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This year\u2019s Wrapped focused heavily on the numbers.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the most common criticisms on social media.<\/span><\/p>\n<h3>Too much AI, not enough soul<\/h3>\n<p><span style=\"font-weight: 400;\">The campaign leaned heavily on machine-driven insights, losing the emotional depth that Wrapped was once known for.<\/span><\/p>\n<h3>Same old artist videos<\/h3>\n<p><span style=\"font-weight: 400;\">Fans noticed recycled content, with even die-hard listeners feeling like afterthoughts.<\/span><\/p>\n<h3>Emotionally disconnected<\/h3>\n<p><span style=\"font-weight: 400;\">Music is deeply personal, but to many fans, Wrapped 2024 felt too analytical\u2014more like a report card than a scrapbook.<\/span><\/p>\n<h3>Unreliable metrics<\/h3>\n<p><span style=\"font-weight: 400;\">Some fans, including <\/span><a href=\"https:\/\/www.msn.com\/en-us\/entertainment\/celebrities\/gwyneth-paltrow-questions-her-spotify-wrapped-results-my-data-was-not-accurate\/ar-AA1wMdDU?ocid=BingNewsSerp\"><span style=\"font-weight: 400;\">Gwyneth Paltrow<\/span><\/a><span style=\"font-weight: 400;\">, complained that their reports of most-played songs and artists were wrong. Some thought AI might have hallucinated them.\u00a0<\/span><\/p>\n<h3>Tone-deaf podcasts<\/h3>\n<p><span style=\"font-weight: 400;\">This year, Spotify <\/span><a href=\"https:\/\/www.finance-monthly.com\/2024\/12\/spotify-wrapped-2024-memes-backlash-and-controversy-unleashed\/\"><span style=\"font-weight: 400;\">presented Wrapped data as a podcast<\/span><\/a><span style=\"font-weight: 400;\">, but many people felt that theirs sounded robotic and lacked personality.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">This year&#8217;s Wrapped doesn&#8217;t even represent my year in music with how much it&#8217;s missing. &#8211; <\/span><\/i><a href=\"https:\/\/www.reddit.com\/r\/truespotify\/comments\/1h6fxdc\/2024_spotify_wrapped_was_awful\/?rdt=39569\"><i><span style=\"font-weight: 400;\">Reddit user comment<\/span><\/i><\/a><\/p><\/blockquote>\n<h2>Innovative Elements<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22681 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotifys-innovative-elements-in-mobile-app.jpg\" alt=\"spotify's innovative elements in mobile app\" width=\"780\" height=\"402\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotifys-innovative-elements-in-mobile-app.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotifys-innovative-elements-in-mobile-app-300x155.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/spotifys-innovative-elements-in-mobile-app-768x396.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Wrapped is known for its engaging visuals.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">To Spotify\u2019s credit, Wrapped 2024 wasn\u2019t without its bright spots:<\/span><\/p>\n<h3>Data visualization mastery<\/h3>\n<p><span style=\"font-weight: 400;\">Wrapped still dazzled with slick visuals and intuitive designs that made stats feel shareable.<\/span><\/p>\n<h3>AI listening personas<\/h3>\n<p><span style=\"font-weight: 400;\">These archetypes gave users quirky new ways to think about their music habits.<\/span><\/p>\n<h3>Global trends gamification<\/h3>\n<p><span style=\"font-weight: 400;\">Comparing stats on a worldwide scale added a competitive twist.<\/span><\/p>\n<h3>Interactive playlists<\/h3>\n<p><span style=\"font-weight: 400;\">Features encouraged more user engagement, even if they lacked the wow factor of previous years.<\/span><\/p>\n<h3>Social buzz<\/h3>\n<p><span style=\"font-weight: 400;\">As always, Wrapped took over social media in December, proving its status as a viral event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These features showcase Spotify\u2019s commitment to staying fresh, but their reliance on automation raises questions about maintaining a balance between data and humanity.<\/span><\/p>\n<h2>Impact and Results<\/h2>\n<p><span style=\"font-weight: 400;\">Wrapped 2024 still generated massive online chatter, but the tone was off-key. Social media posts were heavy on disappointment, with fans questioning whether Wrapped has lost its heart.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThanks to crappy AI ruin the whole experience. The whole thing is seriously lacking and perfunctory. I can hardly find any passion and engagement from it.\u201d &#8211; <\/span><\/i><a href=\"https:\/\/www.reddit.com\/r\/truespotify\/comments\/1h6fxdc\/2024_spotify_wrapped_was_awful\/?rdt=39569\"><i><span style=\"font-weight: 400;\">Reddit user comment<\/span><\/i><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Not everyone was dissatisfied, but in sharp contrast to previous years, the overall sentiment on social media channels was neutral.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And brand sentiment took a hit: <\/span><a href=\"https:\/\/www.marketing-interactive.com\/Spotify-brand-sentiments-dip-after-Wrapped-2024's-use-of-AI\"><span style=\"font-weight: 400;\">As of December 9<\/span><\/a><span style=\"font-weight: 400;\">, sentiment for Wrapped was 41.5% positive, compared to 50.5% positive last year. Negative sentiment grew from 8.3% negative last year to 13.6% negative in 2024.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-22682\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/6.png\" alt=\"bar chart of spotify's wrapped sentiment comparison\" width=\"780\" height=\"545\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/6.png 878w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/6-300x210.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/6-768x537.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While final engagement metrics are not yet available, the buzz suggests this year won\u2019t match the euphoric highs of earlier campaigns.<\/span><\/p>\n<h2>Marketer Takeaways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balance AI with human storytelling.<\/b><span style=\"font-weight: 400;\"> Personalization is powerful, but data without emotional depth can feel hollow.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliver authentic experiences.<\/b><span style=\"font-weight: 400;\"> Avoid overly scripted or repetitive content that can undermine your audience\u2019s trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus on the \u201cwhy,\u201d not just the \u201cwhat.\u201d <\/b><span style=\"font-weight: 400;\">Stats and metrics are engaging, but they\u2019re not the whole story. Highlight the emotions, memories, and moments that make your product meaningful to your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Innovate, but don\u2019t alienate. <\/b><span style=\"font-weight: 400;\">While new features are important, ensure they align with the campaign\u2019s core purpose.<\/span><\/li>\n<\/ul>\n<blockquote><p><b><i>Want marketing strategies that strike the perfect chord, blending AI and emotional resonance? Media Shower\u2019s platform helps you craft campaigns that hit all the right notes.<\/i><\/b> <a href=\"https:\/\/www.mediashower.com\/free-trial\"><b><i>Click for a free trial<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/01\/young-man-using-a-computer-to-set-business-goals.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/ai-business-goals\/\">Using AI to Set Business Goals: A Step-by-Step Guide<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/coca-cola-trucks-coming-to-town-on-a-snowy-christmas.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/coca-colas-ai-generated-ad\/\">Why Coca-Cola&#8217;s 2024 AI-Generated Holiday Ad Fell Flat<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/gilmore-girl-ad-promoting-walmart-leading-actress-holding-a-walmart-box.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/walmart-gilmore-girls\/\">Gilmore Girls + Walmart: A Perfect Holiday Blend<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Spotify Wrapped 2024 turned up the AI volume and disappointed many music fans. Explore what marketers can learn from this year\u2019s controversial remix.<\/p>\n","protected":false},"author":113,"featured_media":22677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22675"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22675"}],"version-history":[{"count":3,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22675\/revisions"}],"predecessor-version":[{"id":22686,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22675\/revisions\/22686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22677"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}