{"id":22580,"date":"2024-12-16T22:07:50","date_gmt":"2024-12-16T22:07:50","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22580"},"modified":"2024-12-16T22:21:30","modified_gmt":"2024-12-16T22:21:30","slug":"guinness-splittheg","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/guinness-splittheg\/","title":{"rendered":"How &#8220;Split the G&#8221; Brewed Priceless Earned Media for Guinness"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bottoms up becomes top-tier.<\/b><span style=\"font-weight: 400;\"> A simple drinking challenge morphed into a global social media sensation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foam FOMO.<\/b><span style=\"font-weight: 400;\"> The perfectly centered foam in Guinness&#8217; &#8220;G&#8221; logo became social media&#8217;s most coveted achievement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zero-budget brilliance.<\/b><span style=\"font-weight: 400;\"> Without spending a dime, Guinness reaped massive engagement through pure consumer creativity.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">What may be the world&#8217;s most accidental marketing win didn&#8217;t start in a boardroom. The &#8220;Split the G&#8221; challenge, where drinkers aim to settle their Guinness foam perfectly in the center of the glass&#8217;s &#8220;G&#8221; logo, wasn&#8217;t dreamed up by marketing execs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It bubbled up organically from the folks who know Guinness best: its devoted drinkers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No fancy ad campaign, no influencer partnerships, no marketing budget\u2014just pure, unfiltered brand love gone viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore the how and why behind the Split the G Challenge. <\/span><b>We\u2019ll also examine what Guinness did right to inspire the kind of brand exposure that money can\u2019t buy.<\/b><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gBanPuTYBiU?si=TuXls2ZNH19qG2B9\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Splitting the G in Cork, Ireland<\/span><\/i><\/p>\n<h2>Background<\/h2>\n<p><span style=\"font-weight: 400;\">Guinness, the OG of stout beers since 1759, has always been more than just another brew. To its fans, it&#8217;s a cultural institution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its famous <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=XRwBmrsa02E\"><span style=\"font-weight: 400;\">two-part pour<\/span><\/a><span style=\"font-weight: 400;\"> (a precisely timed 119.5-second ritual) has turned bartenders into performers, drinking into an art form, and beer drinkers into brand ambassadors.<\/span><\/p>\n<h3>Community in every glass<\/h3>\n<p><span style=\"font-weight: 400;\">Guinness has spent decades crafting campaigns that celebrate its product and the community that loves it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2022, while other brands were burning through marketing budgets chasing viral moments, Guinness was watching their devoted community turn a cherished drinking ritual into the purest form of marketing magic.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22582 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/president-obama-enjoying-a-pint-of-Guinness.jpg\" alt=\"president Obama enjoying a pint of Guinness\" width=\"780\" height=\"383\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/president-obama-enjoying-a-pint-of-Guinness.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/president-obama-enjoying-a-pint-of-Guinness-300x147.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/president-obama-enjoying-a-pint-of-Guinness-768x377.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=5206QjFWmAk\"><i><span style=\"font-weight: 400;\">President Obama enjoying a pint<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">: \u201cThis is good stuff.\u201d &#8211; Tour of Ireland, 2011<\/span><\/i><\/p>\n<h3>From pub trick to social sensation<\/h3>\n<p><span style=\"font-weight: 400;\">What started as casual entertainment in local pubs exploded when social media got a taste. Users on TikTok, Instagram, and others transformed this foam-centered feat into a global obsession.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone from first-timers to seasoned bartenders is attempting to nail the perfect split in a social challenge with staying power.\u00a0<\/span><\/p>\n<h2>Campaign Overview<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22583 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-results-to-splittheg.jpg\" alt=\"instagram results to #splittheg\" width=\"780\" height=\"464\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-results-to-splittheg.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-results-to-splittheg-300x178.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-results-to-splittheg-768x457.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The challenge itself is beautifully simple. Drink your Guinness with surgical precision so the foamy head lands smack in the middle of the &#8220;G&#8221; logo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not as easy as it sounds. The feat requires the steady hands of a surgeon, the timing of a comedian, and just enough confidence to make it look effortless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What started as a pub entertainment morphed into social media\u2019s favorite new obsession. #SplitTheG videos were popping up everywhere, from victory dances over perfectly centered foam to hilarious fails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even celebrities, like the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=SLEQ-0DrkVQ\"><span style=\"font-weight: 400;\">Jonas Brothers<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=e6ehmETIRyk\"><span style=\"font-weight: 400;\">John Cena<\/span><\/a><span style=\"font-weight: 400;\">, are getting into the game.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22584 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-young-men-enjoying-a-pint-of-Guinness-in-a-pub.jpg\" alt=\"two young men enjoying a pint of Guinness in a pub\" width=\"780\" height=\"393\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-young-men-enjoying-a-pint-of-Guinness-in-a-pub.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-young-men-enjoying-a-pint-of-Guinness-in-a-pub-300x151.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-young-men-enjoying-a-pint-of-Guinness-in-a-pub-768x387.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">The Jonas Brothers \u201cSplitting the J\u201d in a Derbyshire pub<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The challenge hit that sweet spot between attainable and aspirational, turning regular folks into foam artists and social media stars, one pint at a time.<\/span><\/p>\n<h2>Key Success Factors<\/h2>\n<h3>Deliciously simple mechanics<\/h3>\n<p><span style=\"font-weight: 400;\">No fancy apps, no QR codes, just you, a pint, and destiny. The challenge is accessible to anyone brave enough to try.<\/span><\/p>\n<h3>Social media catnip<\/h3>\n<p><span style=\"font-weight: 400;\">User-generated content took the challenge to viral heights. The visual satisfaction of a perfect &#8220;Split the G&#8221; was practically engineered for Instagram.<\/span><\/p>\n<h3>The power of FOMO<\/h3>\n<p><span style=\"font-weight: 400;\">Every successful attempt posted online sparked a dozen more tries. It was delicious peer pressure (<\/span><i><span style=\"font-weight: 400;\">beer pressure<\/span><\/i><span style=\"font-weight: 400;\">?).<\/span><\/p>\n<h3><b>Nostalgia meets novelty<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The challenge was rooted in a longstanding tradition, but the challenge felt fresh in the digital age (and is still active today). It has connected older pub-goers and younger social media users alike.<\/span><\/p>\n<h3>Authenticity in spades<\/h3>\n<p><span style=\"font-weight: 400;\">In an era of overproduced campaigns, this grassroots movement felt refreshingly real\u2014because it was.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22585 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-glasses-of-Guinness.jpg\" alt=\"two glasses of Guinness\" width=\"780\" height=\"461\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-glasses-of-Guinness.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-glasses-of-Guinness-300x177.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/two-glasses-of-Guinness-768x454.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/x.com\/PftHancock\/status\/1867702735577264544\/photo\/1\"><i><span style=\"font-weight: 400;\">\u201cWho split the G better \u2014 left or right?\u201d<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Who needs expensive influencers when you have passionate fans creating content for free? The genius of &#8220;Split the G&#8221; lies in its beautiful simplicity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It turned every Guinness drinker into a potential content creator and every successful split into a badge of honor.<\/span><\/p>\n<h2>Impact and Results<\/h2>\n<p><span style=\"font-weight: 400;\">While Guinness keeps its cards (and metrics) close to its chest, the impact is as clear as a perfectly poured pint:<\/span><\/p>\n<h3>Social media buzz<\/h3>\n<p><span style=\"font-weight: 400;\">TikTok, <\/span><a href=\"https:\/\/www.instagram.com\/split_the_g\/?hl=en\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and other platforms (including multiple Split the G Facebook groups) were flooded with videos of participants attempting to #SplitTheG. One enterprising team has even created a <\/span><a href=\"https:\/\/www.splittheg.co.uk\/\"><span style=\"font-weight: 400;\">Split the G app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reddit users also couldn\u2019t resist the challenge, with \u201c<\/span><a href=\"https:\/\/www.reddit.com\/r\/northernireland\/comments\/qzoobb\/how_many_mouthfuls_does_it_take_you_to_split_the_g\/\"><span style=\"font-weight: 400;\">How Many Mouthfuls Does It Take?<\/span><\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22586 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-post-with-will-ferrell-about-Guinness.jpg\" alt=\"instagram post with will ferrell about Guinness\" width=\"780\" height=\"704\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-post-with-will-ferrell-about-Guinness.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-post-with-will-ferrell-about-Guinness-300x271.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/instagram-post-with-will-ferrell-about-Guinness-768x693.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.instagram.com\/theproperpints\/reel\/C-nZlvJpfeB\/\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<h3>Word of mouth<\/h3>\n<p><span style=\"font-weight: 400;\">Guinness enthusiasts shared the tradition online and in local bars, fueling its organic growth and cultural relevance.\u00a0<\/span><\/p>\n<h3>Media mayhem<\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.nytimes.com\/2024\/12\/03\/dining\/drinks\/guinness.html\"><span style=\"font-weight: 400;\">New York Times<\/span><\/a><span style=\"font-weight: 400;\"> (paywall) dove headfirst into the phenomenon, turning a pub trick into front-page news.\u00a0<\/span><\/p>\n<h3>Industry insiders caught the buzz<\/h3>\n<p><a href=\"https:\/\/vinepair.com\/articles\/splitting-the-g-guinness-trend\/\"><span style=\"font-weight: 400;\">VinePair<\/span><\/a><span style=\"font-weight: 400;\"> couldn&#8217;t help but tap the story on how this casual challenge became social media&#8217;s favorite new sport.\u00a0<\/span><\/p>\n<h3>Irish eyes are smiling<\/h3>\n<p><a href=\"https:\/\/www.irishtimes.com\/business\/2024\/12\/04\/splitting-the-g-why-everybody-in-the-us-is-drinking-guinness\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">The Irish Times<\/span><\/a><span style=\"font-weight: 400;\"> picked up the New York Times story to document how this Dublin-born challenge unseated St. Patrick\u2019s Day as New York City\u2019s favorite Irish import.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22587 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/man-dressed-in-green-celebrating-St.-Patricks-Day.jpg\" alt=\"man dressed in green celebrating St. Patrick's Day\" width=\"780\" height=\"437\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/man-dressed-in-green-celebrating-St.-Patricks-Day.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/man-dressed-in-green-celebrating-St.-Patricks-Day-300x168.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/man-dressed-in-green-celebrating-St.-Patricks-Day-768x430.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Bigger than St. Patrick\u2019s Day?<\/span><\/i><\/p>\n<h3>Supply couldn&#8217;t keep up<\/h3>\n<p><a href=\"https:\/\/www.joe.ie\/news\/fears-pubs-could-run-out-of-guinness-before-christmas-due-to-surge-in-demand-2-827235\"><span style=\"font-weight: 400;\">JOE.ie<\/span><\/a><span style=\"font-weight: 400;\"> reported that Irish pubs are scrambling for kegs, with a 20% order surge since last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here in the U.S., Oran McGonagle, co-owner of the Dubliner in Boston, told the <\/span><a href=\"https:\/\/www.nytimes.com\/2024\/12\/03\/dining\/drinks\/guinness.html\"><span style=\"font-weight: 400;\">New York Times<\/span><\/a><span style=\"font-weight: 400;\"> in December 2024 that they are purchasing 63 percent more Guinness to meet the still-rising demand.<\/span><\/p>\n<h3>Pub power<\/h3>\n<p><span style=\"font-weight: 400;\">Pubs like <\/span><a href=\"https:\/\/www.instagram.com\/anpucan\/reel\/C2APCKoCWfQ\/\"><span style=\"font-weight: 400;\">An P\u00fac\u00e1n<\/span><\/a><span style=\"font-weight: 400;\"> in Galway turned the challenge into a promotion, offering free pints for perfect splits. Because nothing says &#8220;viral&#8221; quite like &#8220;free beer.&#8221;<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-22588\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-Guinness-glass-on-a-Guinness-social-media-post.jpg\" alt=\"a Guinness glass on a Guinness social media post\" width=\"300\" height=\"490\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-Guinness-glass-on-a-Guinness-social-media-post.jpg 500w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-Guinness-glass-on-a-Guinness-social-media-post-184x300.jpg 184w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><i><span style=\"font-weight: 400;\">Local brand love<\/span><\/i><\/p>\n<h3>Cultural street cred<\/h3>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"http:\/\/joe.ie\"><span style=\"font-weight: 400;\">Urban Dictionary<\/span><\/a><span style=\"font-weight: 400;\"> adds your trend to their lexicon, you know you\u2019ve officially made it.\u00a0<\/span><\/p>\n<h2>The Secret Ingredient<\/h2>\n<p><span style=\"font-weight: 400;\">The flood of attention generated by #SplitTheG didn\u2019t cost Guinness a single marketing penny.\u00a0<\/span><\/p>\n<p><b>However, the success of the challenge wasn\u2019t luck. <\/b><span style=\"font-weight: 400;\">It was the payoff of years of celebrating precision and craftsmanship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guinness had already created a global community of enthusiasts who didn&#8217;t just drink their stout, but appreciated its nuances and respected its traditions. They&#8217;d built an audience that was primed to turn a tricky pour into a viral challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Masterful branding and community building are the not-so-secret ingredients that earned Guinness its MBA in viral economics.<\/span><\/p>\n<h2>Marketer Takeaways<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22589 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-dandelion-in-a-white-background.jpg\" alt=\"a dandelion in a white background\" width=\"780\" height=\"446\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-dandelion-in-a-white-background.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-dandelion-in-a-white-background-300x172.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/a-dandelion-in-a-white-background-768x439.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plant viral seeds.<\/b><span style=\"font-weight: 400;\"> Create Instagram-worthy moments in your brand experience. Think signature visuals that beg to be shared.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turn customers into regulars. <\/b><span style=\"font-weight: 400;\">Cultivate a community where fans feel like locals sharing their favorite moments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unleash your superfans.<\/b><span style=\"font-weight: 400;\"> Encourage your die-hard followers to get creative with <\/span><a href=\"https:\/\/mediashower.com\/blog\/gopro-million-dollar-challenge-marketing-campaign\/\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\">. They might just craft your next viral sensation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Master the art of the challenge.<\/b><span style=\"font-weight: 400;\"> Make your brand interactions feel like a game worth winning\u2014hard enough to be interesting but achievable enough to keep trying.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Serve up a story worth sharing. <\/b><span style=\"font-weight: 400;\">Give journalists a narrative they can&#8217;t resist. When you mix business impact with cultural fizz, everyone wants a taste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prime your taps.<\/b><span style=\"font-weight: 400;\"> Have your social media team ready to take advantage of organic moments when your brand hits peak foam.<\/span><\/li>\n<\/ul>\n<blockquote><p>Ready to pour up some marketing magic of your own? Media Shower&#8217;s AI marketing platform can help you tap into your audience&#8217;s creative potential. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click for a free trial<\/a>.<\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/poster-of-the-new-movie-glicked.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/glicked\/\">What &#8220;Glicked&#8221; 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