{"id":22565,"date":"2024-12-16T21:19:44","date_gmt":"2024-12-16T21:19:44","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22565"},"modified":"2024-12-16T21:22:02","modified_gmt":"2024-12-16T21:22:02","slug":"ai-which-half-marketing-is-working","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/ai-which-half-marketing-is-working\/","title":{"rendered":"Which Half of Your Marketing Is Working? Ask AI"},"content":{"rendered":"<blockquote><p>\u201cHalf the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.\u201d &#8211; John Wanamaker<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">More than 100 years later, marketers still face the same dilemma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though we have access to real-time metrics, advanced analytics, and dashboards, figuring out which marketing channels are driving results\u2014and which are draining resources\u2014has been incredibly difficult.<\/span><\/p>\n<p><b>Until now. <\/b><span style=\"font-weight: 400;\">With the power of artificial intelligence, you can now use <\/span><span style=\"font-weight: 400;\">AI for marketing<\/span><span style=\"font-weight: 400;\"> tasks. You can finally crack the mystery and pinpoint the channels, campaigns, and strategies that are working for you\u2014and cut the ones that aren\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the brief video below, we\u2019ll show you <\/span><b>how to use AI tools to identify wasted marketing spend and optimize your budget for maximum ROI.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll then show you valuable tips and tricks for using<\/span><span style=\"font-weight: 400;\"> AI marketing tools <\/span><span style=\"font-weight: 400;\">to optimize your advertising budget.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UoCeVPiAzVw?si=4r5_oi-A3U4g4Xze\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>The Challenge: Attribution Is Still Hard<\/h2>\n<p><span style=\"font-weight: 400;\">Marketing attribution\u2014assigning credit for a lead, click, or sale to the correct marketing channel\u2014is one of the toughest challenges marketers face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why: While platforms like Google Analytics and Hubspot give you loads of data, they don\u2019t always make it easy to connect the dots. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did that sale come from a Facebook ad, or was it driven by your blog post that the customer read a week ago?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If someone clicked on a paid search ad but then converted after receiving an email, which channel gets credit?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To illustrate this problem, let\u2019s take the fictional example of <\/span><b><i>BrightWave Marketing<\/i><\/b><span style=\"font-weight: 400;\">, a digital marketing agency running campaigns across Google Ads, Facebook, and organic search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BrightWave has access to detailed analytics, but even with all that data, they can\u2019t definitively answer: <\/span><i><span style=\"font-weight: 400;\">Which half of our marketing is working\u2014and which half is a waste?<\/span><\/i><\/p>\n<h2>The Solution: Using AI Marketing Tools to Analyze Advertising Performance<\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-22567\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/2.jpeg\" alt=\"magnifying glass on a bullseye with a yellow background\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/2.jpeg 1200w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/2-300x200.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/2-1024x683.jpeg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/2-768x512.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By combining pre-trained models, real-time data, and company-specific training, AI tools can quickly analyze your performance data and give you actionable insights. Here\u2019s how.<\/span><\/p>\n<h3>Step 1: Train the AI with company-specific data<\/h3>\n<p><span style=\"font-weight: 400;\">To get the most value from AI, you need to train it on your company\u2019s data. This training allows the AI to tailor its insights to your unique business model, audience, and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Or make it easy and use Media Shower\u2019s AI platform, which already knows your company. <\/span><a href=\"https:\/\/www.mediashower.com\/user\/free_trial\"><span style=\"font-weight: 400;\">Click here for a free trial<\/span><\/a><span style=\"font-weight: 400;\">.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to <\/span><i><span style=\"font-weight: 400;\">BrightWave Marketing<\/span><\/i><span style=\"font-weight: 400;\">. They upload key information into their AI assistant, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer profiles and purchase data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Past campaign performance (e.g., which campaigns generated the most ROI).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their overarching marketing goals (e.g., boosting lead generation by 20%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once trained, the AI understands their business and can provide hyper-relevant recommendations.<\/span><\/p>\n<blockquote><p><b>Sample prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cTell me about BrightWave Marketing\u2019s top-performing campaigns from the past year.\u201d<\/span><\/i><\/p>\n<p><b>AI response: <\/b><i><span style=\"font-weight: 400;\">\u201cBrightWave\u2019s top campaigns include organic search-driven blog posts, which contributed 40% of new leads. Paid Facebook ads accounted for 10% but had a low ROI.\u201d<\/span><\/i><\/p><\/blockquote>\n<h3><b>Step 2: Input data from Google Analytics (or other platforms)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the AI is trained, the next step is to feed it raw performance data. Most companies use tools like Google Analytics to track traffic sources, engagement, and conversions. All you need to do is copy and paste this data into an AI assistant to get a clear picture of what\u2019s working\u2014and what\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><i><span style=\"font-weight: 400;\">BrightWave Marketing<\/span><\/i><span style=\"font-weight: 400;\">, this process looks like this:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They export a GA4 report showing traffic, bounce rates, and conversions by channel (e.g., organic search, paid search, social media).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They paste the data into the AI assistant.<\/span><\/li>\n<\/ol>\n<p><b>Sample prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cBased on this GA4 report, which marketing channels are underperforming?\u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b>AI response: <\/b><i><span style=\"font-weight: 400;\">\u201cBrightWave\u2019s Google Ads account for 50% of your budget but generate only 5% of total leads. Organic search generates 35% of leads with no ad spend. Paid search has the highest bounce rate at 80%.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The insight? BrightWave\u2019s paid search campaigns are wasting money, while their organic efforts are delivering strong results.<\/span><\/p>\n<h3><b>Step 3: Identify wasted marketing spend<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the AI analyzes your data, it can separate high-performing channels from low-performing ones. This allows you to pinpoint exactly where you\u2019re wasting money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><i><span style=\"font-weight: 400;\">BrightWave Marketing<\/span><\/i><span style=\"font-weight: 400;\">, the AI flags Facebook ads as a problem area. While these ads account for 20% of their budget, they drive less than 2% of conversions. Meanwhile, their referral partnerships\u2014an area they\u2019ve invested minimal resources in\u2014are delivering solid ROI.<\/span><\/p>\n<blockquote><p><b>Sample prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cWhere are we wasting our marketing budget?\u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b>AI response: <\/b><i><span style=\"font-weight: 400;\">\u201cFacebook ads, which account for 20% of spend but drive less than 2% of conversions. Consider reallocating this budget to proven channels like organic search and referral partnerships.\u201d<\/span><\/i><\/p><\/blockquote>\n<h3><b>Step 4: Optimize for better results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The beauty of AI is that it can tell you what\u2019s wrong\u2014and then help you act on those insights. Once you\u2019ve identified wasted spend, you can ask the AI for recommendations on how to optimize your marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><i><span style=\"font-weight: 400;\">BrightWave Marketing<\/span><\/i><span style=\"font-weight: 400;\"> shifts its budget based on the AI\u2019s advice:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They reduce Facebook ad spend by 50%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They double down on organic content creation, producing three high-value blog posts per month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They allocate more resources to their referral program to incentivize partners.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>Sample prompt: <\/b><i><span style=\"font-weight: 400;\">\u201cCreate a six-month marketing plan to maximize organic and referral traffic, given a $10,000 monthly budget.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><b>AI response: <\/b><i><span style=\"font-weight: 400;\">\u201cSpend $4,000 on creating three high-performing blog posts per month. Allocate $2,500 for referral incentives and $1,500 for email marketing campaigns. Save $2,000 to test new organic social strategies.\u201d<\/span><\/i><\/p><\/blockquote>\n<h2>Tips for Getting Started with AI Marketing Tools<\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-22569\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/3.jpeg\" alt=\"young man pointing downwards\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/3.jpeg 1200w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/3-300x200.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/3-1024x683.jpeg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/3-768x512.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ready to use AI to optimize your marketing spend? Here are some tips to get started.<\/span><\/p>\n<h3>Start with clean data<\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your Google Analytics (or other platform) reports are accurate and up-to-date for best results.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">BrightWave updated their GA4 goals and ensured conversion tracking was accurate before running the AI analysis.<\/span><\/p>\n<h3>Be specific with your questions<\/h3>\n<p><span style=\"font-weight: 400;\">Ask specific questions like, <\/span><i><span style=\"font-weight: 400;\">\u201cWhich paid channels are underperforming?\u201d<\/span><\/i><span style=\"font-weight: 400;\"> rather than vague queries.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">BrightWave got actionable insights when they asked, <\/span><i><span style=\"font-weight: 400;\">\u201cWhich campaigns should we cut entirely?\u201d<\/span><\/i><\/p>\n<h3>Experiment with follow-up actions<\/h3>\n<p><span style=\"font-weight: 400;\">Test different approaches, such as having the AI create a detailed marketing plan or budget recommendations.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">BrightWave asked for a six-month plan to align with their top-performing channels.<\/span><\/p>\n<h3>Leverage AI for strategic planning<\/h3>\n<p><span style=\"font-weight: 400;\">Use insights to inform long-term strategies, not just immediate optimizations.<\/span><\/p>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">BrightWave now uses AI quarterly to refine their marketing plan based on the latest performance metrics.<\/span><\/p>\n<h2>Marketer Takeaway<\/h2>\n<p><span style=\"font-weight: 400;\">John Wanamaker\u2019s age-old problem\u2014wasted marketing spend\u2014no longer needs to haunt modern marketers. Using <\/span><span style=\"font-weight: 400;\">AI for marketing<\/span><span style=\"font-weight: 400;\"> analysis provides the clarity you need to identify which half of your marketing is working and which half is wasting resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like <\/span><i><span style=\"font-weight: 400;\">BrightWave Marketing<\/span><\/i><span style=\"font-weight: 400;\">, you can use <\/span><span style=\"font-weight: 400;\">AI marketing tools<\/span><span style=\"font-weight: 400;\"> to analyze your data, uncover actionable insights, and shift your budget for measurable improvements in ROI.<\/span><\/p>\n<blockquote><p><strong>Stop guessing and start optimizing with Media Shower, the AI platform that already knows your marketing goals. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click here<\/a> for a free trial.<\/strong><\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/11\/two-people-taking-on-the-Go-pro-parachute-challenge-.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/gopro-million-dollar-challenge-marketing-campaign\/\">How User-Generated Content Fueled GoPro&#8217;s &#8220;Million Dollar Challenge&#8221;<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/11\/liquid-deaths-horror-inspired-soap-ad.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/liquid-death-viral-marketing-campaign\/\">Killer Clean: The Viral Success of Liquid Death\u2019s Horror-Inspired Soap Ad<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/11\/young-rock-star-playing-the-guitar.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/workday-viral-marketing-campaign\/\">Inside the Workday &#8220;Rock Star&#8221; Viral Marketing Campaign<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>\u201cHalf the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.\u201d &#8211; John Wanamaker More than 100 years later, marketers still face the same dilemma. Even though we have access to real-time metrics, advanced analytics, and dashboards, figuring out which marketing channels are driving results\u2014and which are draining resources\u2014has<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/workday-viral-marketing-campaign\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":113,"featured_media":22566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22565"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22565"}],"version-history":[{"count":3,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22565\/revisions"}],"predecessor-version":[{"id":22571,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22565\/revisions\/22571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22566"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}