{"id":22510,"date":"2024-12-09T17:23:46","date_gmt":"2024-12-09T17:23:46","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22510"},"modified":"2024-12-11T16:45:19","modified_gmt":"2024-12-11T16:45:19","slug":"netflix-campaign","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/netflix-campaign\/","title":{"rendered":"&#8220;It\u2019s So Good&#8221;: How Netflix Is Creating Moments Fans Can\u2019t Stop Sharing"},"content":{"rendered":"<h2>Quick Summary<\/h2>\n<ul>\n<li aria-level=\"1\">Netflix New &#8220;Moments&#8221; features lets users bookmark and share their favorite scenes from Netflix content.<\/li>\n<li aria-level=\"1\">The &#8220;It\u2019s So Good&#8221; campaign features celebrities celebrating iconic Netflix movie scenes and promoting the &#8220;Moments&#8221; feature.<\/li>\n<li aria-level=\"1\">Over 700,000 views of the campaign on YouTube and coverage on major news platforms highlight its viral success.<\/li>\n<li aria-level=\"1\">The campaign emphasizes sharing and revisiting Netflix\u2019s most unforgettable content.<\/li>\n<\/ul>\n<hr \/>\n<h2>Introduction<\/h2>\n<p><span style=\"font-weight: 400;\">If there is one thing Netflix knows how to do well, it\u2019s keeping fans glued to their screens. They\u2019ve now added a new dimension by launching an ad campaign promoting Moments, a new feature that allows users to share favorite scenes from TV shows and movies on social media. The campaign quickly went viral, gaining 700,000 views on YouTube within weeks of its release and generating significant media buzz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad campaign, launched in late October 2024, is called \u201cIt\u2019s So Good\u201d and it is\u2014dare we say it?\u2014so good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign promotes binge-worthy content while at the same time transforming Netflix into a cultural megaphone for its fans. To date, the ad has been watched over 700,000 times on Netflix\u2019s YouTube page and is still being discussed on major news platforms.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bvRaJNtuqzs?si=GfMlhuGgdLcndVB9\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2>Background<\/h2>\n<p><span style=\"font-weight: 400;\">For years, Netflix has shaped the streaming industry, standing out with its extensive library of content and their foray into the production space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge for the streaming giant is that competition has been heating up, with rivals like Disney+ and HBO Max aggressively competing for eyeballs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, Netflix upped their game with their new Moments feature, designed to seamlessly integrate content discovery with social sharing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote this feature, Netflix launched the &#8220;It\u2019s So Good&#8221; campaign, which is all about celebrating those unforgettable TV moments, taking you back to the feeling you had when you first became obsessed with a great show on Netflix.<\/span><\/p>\n<h2>Campaign Overview<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22514 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/young-black-couple-having-a-picnic-on-an-open-field-on-a-sunny-day.jpg\" alt=\"young black couple having a picnic on an open field on a sunny day\" width=\"780\" height=\"401\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/young-black-couple-having-a-picnic-on-an-open-field-on-a-sunny-day.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/young-black-couple-having-a-picnic-on-an-open-field-on-a-sunny-day-300x154.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/young-black-couple-having-a-picnic-on-an-open-field-on-a-sunny-day-768x395.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s So Good\u201d features celebrity cameos from Olympic gymnast Simone Biles, rapper Cardi B, and actor Giancarlo Esposito, who are obsessed with some of Netflix\u2019s most popular series, like \u201cStranger Things,\u201d \u201cWednesday,\u201d \u201cSquid Games,\u201d \u201cBaby Reindeer,\u201d and \u201cFormula 1: Drive to Survive.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign ties iconic scenes from these shows into Netflix\u2019s new Moments feature, which turns every jaw-dropping scene, emotional reveal, or side-splitting moment into a shareable clip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the iconic dance scene in \u201cWednesday\u201d to the graveyard scene in \u201cStranger Things,\u201d the Netflix ad combines nostalgia, celebrity power, and clever storytelling to ignite excitement around both the streaming platform\u2019s content and its brand-new functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign opens with Giancarlo Esposito acting out Wednesday\u2019s famous dance, which is followed by references to memorable moments from other hit shows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cardi B unpacks plot twists, while Simone Biles is inspired to take up motor racing, all tied to Netflix&#8217;s most celebrated series.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about reliving those moments that have become iconic in the eyes of viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad brilliantly weaves pop culture references into the emotional connection viewers have with Netflix\u2019s shows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each celebrity cameo adds weight, creating a campaign that appeals to an extensive audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad closes with the phrase \u201cso good\u201d echoed obsessively by various characters, before Esposito intensely whispers, \u201cYou better watch. It\u2019s SO good.\u201d This dramatic finish ties the ad to Netflix\u2019s messaging of unforgettable experiences.\u00a0<\/span><\/p>\n<h2>Viral Success Factors<\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22515 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-female-actress-on-a-Netflix-show.jpg\" alt=\"black female actress on a Netflix show\" width=\"780\" height=\"428\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-female-actress-on-a-Netflix-show.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-female-actress-on-a-Netflix-show-300x165.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-female-actress-on-a-Netflix-show-768x421.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h3>Star power<\/h3>\n<p><span style=\"font-weight: 400;\">Using a high-profile cast, while also blending humor and relatability, the ad appeals to a global audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cardi B\u2019s playful energy, Simone Biles\u2019 inspirational presence, and Giancarlo Esposito\u2019s comedic timing combine to create a campaign that was predestined to go viral.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Associating these stars with memorable moments from Netflix\u2019s hit shows is a clever way of drawing in a very engaged audience.<\/span><\/p>\n<h3>Nostalgia-driven content<\/h3>\n<p><span style=\"font-weight: 400;\">While the stars play a leading role in the campaign\u2019s viral success, it\u2019s the emotional connection of the ad that really sets it apart. The nostalgia that fans get when watching the ad reminds them why they fell in love with these shows in the first place\u200b.<\/span><\/p>\n<h3>Seamless feature integration<\/h3>\n<p><span style=\"font-weight: 400;\">The ad cleverly positions Moments as an extension of the viewer experience. Instead of simply marketing a new tool, Netflix links Moments to fans\u2019 desire to share the scenes they love most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This positioning makes Moments a must-have feature for anyone wanting to relive or recommend their favorite shows\u200b.<\/span><\/p>\n<h3>Strategic audience targeting<\/h3>\n<p><span style=\"font-weight: 400;\">The campaign expertly caters to Netflix\u2019s broad and diverse audience. With the variety of shows included in the ad, the campaign makes sure that there\u2019s something relatable for everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the stars cast in the show each appeal to a different audience, giving the campaign massive reach.<\/span><\/p>\n<h3>Balance of humor and FOMO<\/h3>\n<p><span style=\"font-weight: 400;\">The campaign uses elements of humor, a proven ingredient in the viral recipe, with a focus on shareable moments. Without even realizing it, the viewer develops a sense of missing out, a compelling reason to watch (or rewatch) the shows.\u00a0<\/span><\/p>\n<h3>Cross-platform synergy<\/h3>\n<p><span style=\"font-weight: 400;\">Netflix is running this campaign across multiple online platforms. This omnichannel approach gives the ad maximum reach, appearing in places where Netflix&#8217;s audience is most active.<\/span><\/p>\n<h3>Impact and results<\/h3>\n<p><span style=\"font-weight: 400;\">The \u201cIt\u2019s So Good\u201d campaign is incredibly successful, with the YouTube video alone amassing over 700,000 views within weeks of its release. When it hit other social media platforms, it spread even faster, generating huge buzz on X, Facebook, and Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans love the campaign for its blend of humor, nostalgia, and star power, which created organic discussions around Netflix\u2019s most iconic shows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign has effectively turned subscribers into brand ambassadors, extending its reach far beyond traditional advertising.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22516 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-actress-talking-in-the-its-so-good-Netflix-show.jpg\" alt=\"black actress talking in the it's so good Netflix show\" width=\"780\" height=\"456\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-actress-talking-in-the-its-so-good-Netflix-show.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-actress-talking-in-the-its-so-good-Netflix-show-300x175.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/black-actress-talking-in-the-its-so-good-Netflix-show-768x449.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Marketer Takeaways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make sharing effortless.<\/b><span style=\"font-weight: 400;\"> Features like &#8220;Moments&#8221; create new ways for fans to engage and amplify your brand\u2019s content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Combine functionality with storytelling.<\/b><span style=\"font-weight: 400;\"> Campaigns like &#8220;It\u2019s So Good&#8221; show that highlighting a tool can also tell a meaningful story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Involve cultural icons.<\/b><span style=\"font-weight: 400;\"> Celebrities can elevate a campaign by making it relatable and exciting for a broad audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it actionable.<\/b><span style=\"font-weight: 400;\"> Netflix doesn\u2019t just celebrate past successes\u2014it encourages fans to interact with them in fresh, engaging ways.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross channels<\/b><span style=\"font-weight: 400;\">. By pushing the campaign out across multiple platforms, Netflix reached a wide and engaged audience.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p>Ready to create your next big moment? Media Shower\u2019s AI platform helps brands create campaigns worth sharing. <a href=\"https:\/\/www.mediashower.com\/free-trial\">Click here for a free trial<\/a>.<\/p><\/blockquote>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/young-black-woman-cheering-and-holding-a-laptop.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/ai-write-ads\/\">How to Write Ads Using AI<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/michael-jackson-dancing-with-people-in-the-background.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/pepsi-michael-jackson\/\">How Michael Jackson Propelled Pepsi Into a &#8220;New Generation&#8221;<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/12\/man-surprised-to-see-a-woman-falling-asleep-on-her-hand.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/bud-light-shane-gillis\/\">Bud Light + Shane Gillis: The Wrong Ad That Feels So Right<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Netflix\u2019s \u201cIt\u2019s So Good\u2019 campaign went viral with celebrities, humor, and nostalgia. This is one you don\u2019t want to miss. <\/p>\n","protected":false},"author":113,"featured_media":22513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22510"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22510"}],"version-history":[{"count":2,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22510\/revisions"}],"predecessor-version":[{"id":22517,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22510\/revisions\/22517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22513"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}