{"id":22240,"date":"2024-10-21T22:53:02","date_gmt":"2024-10-21T22:53:02","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22240"},"modified":"2024-10-22T12:02:03","modified_gmt":"2024-10-22T12:02:03","slug":"how-brands-use-youtube-shorts","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/how-brands-use-youtube-shorts\/","title":{"rendered":"How Brands Use YouTube Shorts to Build Engagement (+ Winning Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What if your brand could tap into millions of new YouTube views in just a few seconds of video?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many brands struggle to gain traction on YouTube Shorts, feeling overwhelmed by the competition and unsure of where to begin. A lot of marketers don\u2019t even use YouTube Shorts in fear of getting it wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post will offer a step-by-step guide on how brands can go from zero to hero, using successful case studies and proven strategies to build engagement through YouTube Shorts. Read more to find out how brands use YouTube Shorts to significantly grow their reach.<\/span><\/p>\n<h2>Why YouTube Shorts Matter for Brands<\/h2>\n<p><span style=\"font-weight: 400;\">Launched in 2020, YouTube Shorts was YouTube\u2019s answer to TikTok and Instagram Reels, letting users post short, vertical videos that last up to 60 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since its launch, YouTube Shorts has seen rapid growth: today, it hits over 70 billion views a day. With more than 2 billion logged-in monthly users watching YouTube Shorts according to Google data, marketers have the ability to capture the attention of a massive, engaged audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few reasons why YouTube Shorts matter for brands:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Discoverability<\/b><span style=\"font-weight: 400;\">: YouTube\u2019s algorithm heavily promotes Shorts. This makes it far easier for brands to gain visibility than on other platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-Effective Content<\/b><span style=\"font-weight: 400;\">: Creating short-form videos doesn\u2019t take the same resources as longer content. This means far less expensive promotional content. You can create videos directly from your mobile device, edit them, and load them up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Engagement<\/b><span style=\"font-weight: 400;\">: The format of YouTube Shorts encourages users to watch videos to the end, which increases engagement rates. Also, YouTube\u2019s integration with its main platform means brands can benefit from the built-in user base. This will lead to more likes, comments, and shares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-Platform Appeal<\/b><span style=\"font-weight: 400;\">: The short, vertical video format used in YouTube Shorts is similar to TikTok and Instagram Reels, making it easy for marketers to repurpose content, letting you run the same content across multiple social media platforms.<\/span><\/li>\n<\/ul>\n<h2>YouTube Shorts Success Stories<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at a few YouTube Shorts success stories, with specific lessons for marketers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engaging can be Easy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Shorts, you can create content easily and affordably. The company <\/span><a href=\"https:\/\/www.youtube.com\/@Beardbrand\/shorts\"><span style=\"font-weight: 400;\">Beardbrand<\/span><\/a><span style=\"font-weight: 400;\">, for example, doesn\u2019t throw extensive resources at creating content for Shorts. They stick to a single theme for their short-form content, all under the banner of \u201cbeard transformations.\u201d Their content appeals to the typical man with an unruly beard who wants to look a bit more chic.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their content isn\u2019t overly styled, but rather more aligned to the \u201crawness\u201d that appeals to men. It\u2019s short and engaging content that is easy to digest. Of course, they do punt the occasional Beadbrand product to help men tame their beardly beast.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@Beardbrand\/shorts\"><img loading=\"lazy\" class=\"aligncenter wp-image-22242 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/beardbrand-on-youtube.jpg\" alt=\"beardbrand on youtube\" width=\"780\" height=\"486\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/beardbrand-on-youtube.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/beardbrand-on-youtube-300x187.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/beardbrand-on-youtube-768x479.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Small is OK<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to be a massive brand to stand out on Shorts. Just make sure that your content is genuine and resonates with your target audience. Take<\/span><a href=\"https:\/\/www.youtube.com\/@WIDNRTV\/shorts\"> <span style=\"font-weight: 400;\">Wisconsin Department of Natural Resources<\/span><\/a><span style=\"font-weight: 400;\"> for example. They\u2019ve created a series of short-form videos that regularly get thousands of views and hundreds of likes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their engagement rates are impressive, because they are creating content that is both useful and timely. You can replicate this yourself by carefully considering your target audience and their pain points. Big or small, if you give users content that resonates, you\u2019ll see your engagement rates fly.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@WIDNRTV\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-22243 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/widNRTV-youtube-channel.jpg\" alt=\"widNRTV youtube channel\" width=\"780\" height=\"481\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/widNRTV-youtube-channel.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/widNRTV-youtube-channel-300x185.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/widNRTV-youtube-channel-768x474.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Engage Authentically<\/h3>\n<p><span style=\"font-weight: 400;\">A lot of marketers believe that they are doing their job correctly by sticking to a content plan and pushing out content on a regular basis. The mistake they often make is that they\u2019re not being authentic. A good example of what we mean here is with<\/span><a href=\"https:\/\/www.youtube.com\/@txst\/shorts\"> <span style=\"font-weight: 400;\">Texas State University<\/span><\/a><span style=\"font-weight: 400;\">. Their strategy is to include more genuine human voices in their short-video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates more brand personality: a sense that users are connecting with real people and not just another brand. Don\u2019t be afraid to showcase some of the people in your business, without using overly scripted or produced content. Be more real and you\u2019ll attract a much wider audience.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@txst\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-22244 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/texas-state-university-youtube-channel.jpg\" alt=\"texas state university youtube channel\" width=\"780\" height=\"484\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/texas-state-university-youtube-channel.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/texas-state-university-youtube-channel-300x186.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/texas-state-university-youtube-channel-768x477.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Immersion is Powerful<\/h3>\n<p><span style=\"font-weight: 400;\">While raw content works for most, there are other ways to draw users in, such as immersive content. Take a look at<\/span><a href=\"https:\/\/www.youtube.com\/@ASMRWeekly\/shorts\"> <span style=\"font-weight: 400;\">Hendil<\/span><\/a><span style=\"font-weight: 400;\"> as an example. Hendil is all about the world of ASMR, where he posts content that helps users relax, focus, and sleep. He doesn\u2019t post just any content though \u2013 he cleverly manipulates stock footage and snippets from movies and video games to make his viewers feel like they\u2019re part of their fantasy world of choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a powerful way to really draw the user in, where they can get lost in the content that you are giving them. Consider stock footage that would resonate with your brand and weave it into your videos. Consider your audio carefully as well. If you get it right, you\u2019ll be giving users an immersive product and your followers will grow.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@ASMRWeekly\"><img loading=\"lazy\" class=\"aligncenter wp-image-22245 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ASMR-weekly-on-youtube.jpg\" alt=\"ASMR weekly on youtube\" width=\"780\" height=\"483\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ASMR-weekly-on-youtube.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ASMR-weekly-on-youtube-300x186.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ASMR-weekly-on-youtube-768x476.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Leveraging Trends<\/h3>\n<p><span style=\"font-weight: 400;\">Remember that users don\u2019t want to see dated content. They want news and info on things happening right now. This is where<\/span><a href=\"https:\/\/www.youtube.com\/@espn\/shorts\"> <span style=\"font-weight: 400;\">ESPN<\/span><\/a><span style=\"font-weight: 400;\"> excels, using YouTube Shorts to post a steady stream of commentary, game highlights, and trending sports news. By doing so they are engaging with sports fans who prefer quick, digestible content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your brand, consider what current trends you can leverage. The best way to do so is to sign up for newsletters or social channels relevant to your business. When the moment arrives, strike with a short-form video.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@espn\/shorts\"><img loading=\"lazy\" class=\"aligncenter wp-image-22246 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ESPN-on-youtube.jpg\" alt=\"ESPN on youtube\" width=\"780\" height=\"483\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ESPN-on-youtube.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ESPN-on-youtube-300x186.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/ESPN-on-youtube-768x476.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Create Excitement<\/h3>\n<p><span style=\"font-weight: 400;\">If you can get your audience excited about your video content, you\u2019ll see your engagement rates and following skyrocket. You need to carefully consider what content you are going to feed to them and how it builds up this excitement.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is with unboxing videos. You can do this with a wide range of products, from a consumer product that might appeal to a wide audience, to something a bit more niche. The unboxing of<\/span><a href=\"https:\/\/www.youtube.com\/shorts\/IRD5mJopTI0\"> <span style=\"font-weight: 400;\">Percy Pig\u2019s Fabulous Goody Basket<\/span><\/a><span style=\"font-weight: 400;\"> from M&amp;S is a great example of one of the many YouTube marketing strategies done well.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/shorts\/IRD5mJopTI0\"><img loading=\"lazy\" class=\"aligncenter wp-image-22247 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/holding-a-box-with-MS-logo.jpg\" alt=\"holding a box with M&amp;S logo\" width=\"780\" height=\"605\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/holding-a-box-with-MS-logo.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/holding-a-box-with-MS-logo-300x233.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/holding-a-box-with-MS-logo-768x596.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h3>Instruction is Engaging<\/h3>\n<p><span style=\"font-weight: 400;\">When YouTube\u2019s main platform first arrived, instructional videos were all the rage. You could learn to do anything, from fixing a part on your car to understanding a complex business subject. It\u2019s very much still the same today, and YouTube Shorts gives you a great opportunity to draw an audience in with short instructional videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at<\/span><a href=\"https:\/\/www.youtube.com\/@Apple\/shorts\"> <span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> for example. Their Shorts content is focused heavily on snippets of helpful tips and hints. From unique features of a new release to how to use Apple Pay, their content is helpful and concise. Do the same for your business by creating short-form videos that will help solve a particular pain point of your target audience. Just remember that you only have 60 seconds, so focus on one specific element as opposed to a broader problem.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@Apple\/shorts\"><img loading=\"lazy\" class=\"aligncenter wp-image-22248 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/apple-youtube-channel.jpg\" alt=\"apple youtube channel\" width=\"780\" height=\"478\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/apple-youtube-channel.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/apple-youtube-channel-300x184.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/10\/apple-youtube-channel-768x471.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<h2>Marketer\u2019s Takeaway<\/h2>\n<p><span style=\"font-weight: 400;\">YouTube Shorts gives marketers a great opportunity to quickly grow a following and reach high levels of engagement. Create content that is genuine and specifically focused on your target audience, with content themes that are current and relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By starting small, leveraging trends, and tracking key metrics, you can grow your brand on YouTube Shorts and connect with a large audience.<\/span><\/p>\n<blockquote><p>If you\u2019re looking to get started with YouTube Shorts, Media Shower\u2019s AI-powered platform can help you create engaging content \u2013 backed by a full creative team to produce your Shorts videos. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Start your free trial of our platform<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Are you marketing your brand on Youtube Shorts correctly? Here are seven examples of how brands use YouTube Shorts to significantly grow their reach.<\/p>\n","protected":false},"author":113,"featured_media":22241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22240"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22240"}],"version-history":[{"count":4,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22240\/revisions"}],"predecessor-version":[{"id":22259,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22240\/revisions\/22259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22241"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}