{"id":22196,"date":"2024-10-07T14:46:23","date_gmt":"2024-10-07T14:46:23","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22196"},"modified":"2024-10-07T16:38:27","modified_gmt":"2024-10-07T16:38:27","slug":"marketing-influencers-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/marketing-influencers-on-linkedin\/","title":{"rendered":"What Works on LinkedIn? Learn From These Top 16 Marketing Influencers"},"content":{"rendered":"

As a marketer, are you leveraging LinkedIn to its fullest potential?\u00a0<\/span><\/p>\n

In this guide, we analyze <\/span>16 top LinkedIn marketing influencers <\/b>to see how they\u2019ve grown their audiences to hundreds of thousands (or even millions!) of followers.\u00a0<\/span><\/p>\n

You\u2019ll learn the secrets of growing a LinkedIn audience and boosting engagement \u2013 and we\u2019ll give you the key takeaways for growing your own business or personal profile.<\/span><\/p>\n

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Influencer 1: Gary Vaynerchuk<\/h3>\n

\"GaryNumber of followers<\/b>: 5.6 million+<\/span><\/p>\n

Business promoted<\/b>: VaynerX, VaynerMedia and VeeFriends<\/span><\/p>\n

Key quote<\/b>: \u201cWhen I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

The first of the top LinkedIn influencers to follow is <\/span>Gary Vaynerchuk<\/span><\/a>. He has a great ability to recognize trends and patterns early. He then communicates this via his LinkedIn page (and various other social media pages) to help others understand how these shifts impact markets and consumer behavior. His content, which offers a variety of LinkedIn marketing tips for brands, is authentic and value-driven, and he uses<\/span><\/p>\n

storytelling and personal branding to deeply connect with his audiences. If you\u2019re looking for the latest trends, especially in the B2B space, make sure you follow him.<\/span><\/p>\n

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Influencer 2: Neil Patel<\/h3>\n

\"Neil<\/p>\n

Number of followers<\/b>: 660,900+<\/span><\/p>\n

Business promoted<\/b>: Neil Patel Digital<\/span><\/p>\n

Key quote<\/b>: \u201cThe key to success isn\u2019t much good until one learns the value of failure\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Neil Patel<\/span><\/a> is considered a marketing genius. His content focuses on practical, data-driven strategies for digital marketing. What he does well is that he breaks down complex SEO, content marketing, and lead generation topics, and clearly sets out strategies that work. His LinkedIn profile has become a great source of easy-to-understand B2B marketing insights. Thanks to these insights, many businesses have been able to improve their online visibility, drive qualified leads, and build brand authority.<\/span><\/p>\n

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Influencer 3: Matt Bailey<\/h3>\n

\"Matt<\/p>\n

Number of followers<\/b>: 26,400+<\/span><\/p>\n

Business promoted<\/b>: SiteLogic<\/span><\/p>\n

Key quote<\/b>: \u201cTomorrow\u2019s marketers need to understand data and turn it into action. Then, present that data persuasively to influence action\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

What we like about <\/span>Matt Bailey<\/span><\/a>\u2019s content is that he focuses on helping marketers turn data into action. In a data-led world, this is a must-have to attract more followers and entice engagement. He shows how to find the story in the data and communicate it persuasively through influence and presentation skills. For B2B companies, he offers a lot of insights where he blends data analytics with storytelling to deliver impactful marketing strategies \u2013 an effective strategy when selling to other businesses.<\/span><\/p>\n

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Influencer 4: Rand Fishkin<\/h3>\n

\"Rand<\/p>\n

Number of followers<\/b>: 166,600+<\/span><\/p>\n

Business promoted<\/b>: SparkToro<\/span><\/p>\n

Key quote<\/b>: \u201cYou have to ask yourself, whenever you are producing any type of content, who will amplify this and why?\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Rand Fishkin<\/span><\/a> is an entrepreneur and the co-founder of the search company Moz. His candid and transparent approach to discussing the SEO industry is a welcomed breath of fresh air for many. You\u2019ll find great value in his content as it resonates with so many business owners, especially those in the B2B space. He cuts to the heart of challenges that these businesses face in the SEO space and what they can really do about it. He gives hard-hitting tips that work and explains how business <\/span>owners can create content that others will want to share.<\/span><\/p>\n

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Influencer 5: Ann Handley<\/h3>\n

\"Ann<\/p>\n

Number of followers<\/b>: 473,100+<\/span><\/p>\n

Business promoted<\/b>: MarketingProfs<\/span><\/p>\n

Key quote<\/b>: \u201cIn an online world, our online words are our emissaries; they tell the world who we are\u201d<\/span><\/p>\n

Why should you follow her?<\/b><\/p>\n

Ann Handley<\/span><\/a> has become renowned for her social media content which focuses directly on how you can rethink the way your business markets itself. What really stands out about her LinkedIn profile is that she hosts live LinkedIn webinars, one of which is \u201cMarketing Myth Bustesr.\u201d For B2B businesses, her content provides a great roadmap of how they can create customer-focused, clear, and valuable posts that help build trust and long-term relationships. She also gives great insights into how you can leverage the written word effectively.<\/span><\/p>\n

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Influencer 6: Pam Moore<\/h3>\n

\"Pam<\/p>\n

Number of followers<\/b>: 346,700+<\/span><\/p>\n

Business promoted<\/b>: Marketing Nutz<\/span><\/p>\n

Key quote<\/b>: \u201cEffective branding is not making yourself heard. It\u2019s being understood.\u201d<\/span><\/p>\n

Why should you follow her?<\/b><\/p>\n

Pam Moore<\/span><\/a> puts herself forward as a Digital Brand Physiologist, where she helps brands develop meaningful, long-term connections with their audience. What sets her content apart is that it focuses on the blend of digital marketing strategies and human-centric branding. She is all about connection. B2B businesses can learn a lot about how to build trust and nurture leads in an effort to make that all-important commercial transaction. You\u2019ll also find deep insights into artificial intelligence, with a lot of her content focusing on AI technology.<\/span><\/p>\n

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Influencer 7: Mari Smith<\/h3>\n

\"Mari<\/p>\n

Number of followers<\/b>: 55,500+<\/span><\/p>\n

Business promoted<\/b>: Mari Smith International<\/span><\/p>\n

Key quote<\/b>: \u201cContent is King, but engagement is Queen, and the lady rules the house!\u201d<\/span><\/p>\n

Why should you follow her?<\/b><\/p>\n

While <\/span>Mari Smith<\/span><\/a> uses LinkedIn to grow her credibility, her real specialization lies with Facebook. She is known as the \u201cQueen of Facebook,\u201d which is really what her content focuses on. Through LinkedIn, she helps guide businesses on how to leverage Facebook successfully, with tips and hints on best practices. B2B companies can learn a lot about how to get high integrity, profitable exposure online in what is a highly competitive market. It\u2019s this focus on building Facebook credibility that really sets her apart.<\/span><\/p>\n

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Influencer 8: Kieran Flanagan<\/h3>\n

\"Kieran<\/p>\n

Number of followers<\/b>: 63,000+<\/span><\/p>\n

Business promoted<\/b>: Hubspot and Zapier<\/span><\/p>\n

Key quote<\/b>: \u201cWhen it comes to content, the best marketers know that self promotion is good!\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Kieran Flanagan<\/span><\/a>, who\u2019s known as a phenomenally effective B2B marketer, posts content specifically focused on early-stage founders that are looking to grow their business. His content is a great source of insights for B2B businesses that are in the early stages of growth. He\u2019s also a SaaS expert, helping businesses grow their traffic, users, and revenue. As such, he\u2019s built a loyal following in that space. If this is your game, we\u2019d highly recommend that you follow him.<\/span><\/p>\n

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Influencer 9: Joe Pulizzi<\/h3>\n

\"<\/p>\n

Number of followers<\/b>: 246,100+<\/span><\/p>\n

Business promoted<\/b>: Tilt Publishing<\/span><\/p>\n

Key quote<\/b>: \u201cBefore you create any more great content, figure out how you are going to market it first\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Having achieved the “Lifetime Achievement Award” by the Content Council, <\/span>Joe Pulizzi<\/span><\/a>\u2019s name carries a lot of weight. What he does well is video: he posts a variety of recorded videos where he covers everything from AI tech to political marketing strategies. He also does many live webinars on LinkedIn. For B2B businesses, he shares great advice on how strategies that major businesses use can be applied to B2B marketing strategies.\u00a0<\/span><\/p>\n

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Influencer 10: Larry Kim<\/h3>\n

\"Larry<\/h3>\n

Number of followers<\/b>: 91,200+<\/span><\/p>\n

Business promoted<\/b>: Customers.ai<\/span><\/p>\n

Key quote<\/b>: \u201cBefore you create any more great content, figure out how you are going to market it first\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Larry Kim<\/span><\/a> has a lot of credibility behind his name, being named Search Marketer of the Year. What we really like about his content is that he shares a lot of insights that he\u2019s gained from his own entrepreneurial journey, which is highly valuable for any B2B business that is either starting out or looking to scale. He talks a lot about AdWords, Facebook, and keyword tools, so if this is an area you are looking to focus on, we\u2019d highly recommend following him.<\/span><\/p>\n

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Influencer 11: Barry Schwartz<\/h3>\n

\"BarryNumber of followers<\/b>: 40,800+<\/span><\/p>\n

Business promoted<\/b>: RustyBrick<\/span><\/p>\n

Key quote<\/b>: \u201cIf you\u2019re going to build a website, make sure to have a website that Google would be embarrassed not to rank for its main keyword\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Barry Schwartz<\/span><\/a> is a great person to follow on LinkedIn if you are looking to improve the online visibility of your website. As an SEO expert, his content primarily focuses on how you can refine your website and its content to improve the ranking of specific search terms. This is important because if you are not ranking when a term relevant to your business is searched, you\u2019ll never be considered. His posts provide great insights into simple things you can do on your website to attract more prospects through search engines.<\/span><\/p>\n

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Influencer 12: Jeff Bullas<\/h3>\n

\"Jeff<\/h3>\n

Number of followers<\/b>: 56,300+<\/span><\/p>\n

Business promoted<\/b>: Side Hustle Strategies<\/span><\/p>\n

Key quote<\/b>: \u201cLess is more. Keeping it simple takes time and effort\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

As a digital entrepreneur, <\/span>Jess Bullas<\/span><\/a> has a wealth of information about what it takes to not only run a business, but grow it. We would recommend that you follow him if you are looking to adopt more AI in your business, whether that be in your marketing or operations. With a mission to inspire and educate entrepreneurs to grow their business in a digital world, he\u2019s definitely someone that you should be following on LinkedIn if you are serious about growth in the age of AI.<\/span><\/p>\n

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Influencer 13: Ryan Deiss<\/h3>\n

\"Ryan<\/h3>\n

Number of followers<\/b>: 44,400+<\/span><\/p>\n

Business promoted<\/b>: The Scalable Company<\/span><\/p>\n

Key quote<\/b>: \u201cUntil you reach $1M in revenue, you should be the MOST valuable person in your business. Once you cross the 7-figure mark, the game changes\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

As an entrepreneur, author, and investor, <\/span>Ryan Deiss<\/span><\/a> is the creator of the \u201cCustomer Value Optimization\u201d methodology. This can best be summarized as the \u201ctreasure map\u201d to building an unstoppable business. The value in his content lies in helping other business owners systemize, scale, and exit. If your goal is to build a B2B business with the intent to sell it in the future, you\u2019ll find a wealth of information on his LinkedIn profile.<\/span><\/p>\n

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Influencer 14: Eric Siu<\/h3>\n

\"Eric<\/h3>\n

Number of followers<\/b>: 44,300+<\/span><\/p>\n

Business promoted<\/b>: Single Grain<\/span><\/p>\n

Key quote<\/b>: \u201cDo not chase the money, chase the opportunity\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Eric Siu<\/span><\/a> is an SEO consultant and entrepreneur who has developed growth strategies for dozens of notable brands. What he does well is that he covers a broad range of digital marketing themes, from SEO and paid media to mobile advertising and more. He\u2019s worth a follow as he provides great case studies on what digital marketing strategies leading companies have deployed and why these have worked. He then unpacks how you can apply these strategies in your own business. His videos are short and sharp, but contain plenty of key insights. If you\u2019re strapped for time, his content might be just for you.<\/span><\/p>\n

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Influencer 15: Jay Baer<\/h3>\n

\"Jay<\/p>\n

Number of followers<\/b>: 50,300+<\/span><\/p>\n

Business promoted<\/b>: Spirit Guides<\/span><\/p>\n

Key quote<\/b>: \u201cIf your stories are all about your product or services, that\u2019s not storytelling. It\u2019s a brochure. Give yourself permission to make the story bigger\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

Jay Baer<\/span><\/a> is not only a renowned global business strategist, but also a serial entrepreneur who teaches business owners how to gain more customers and keep them. What\u2019s unique about Jay is that he\u2019s a colorful influencer with a particular focus on the spirits game. If you\u2019re a business that sells liquor or any fast-moving product, you\u2019ll find a great amount of value in his posts which unpack marketing strategies for both B2C and B2B FMCG companies.<\/span><\/p>\n

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Influencer 16: Bryan Eisenberg
\n\"Bryan<\/h3>\n

Number of followers<\/b>: 144,500+<\/span><\/p>\n

Business promoted<\/b>: DataTurk<\/span><\/p>\n

Key quote<\/b>: \u201cEffective content marketing is about mastering the art of storytelling. Facts tell, but stories sell\u201d<\/span><\/p>\n

Why should you follow him?<\/b><\/p>\n

What we really like about <\/span>Bryan Eisenberg<\/span><\/a>\u2019s content is that he\u2019s a revenue specialist. He\u2019s an optimization expert who helps companies increase sales by focusing on revenue blind spots. Through his LinkedIn content, you\u2019ll learn a lot about where your own revenue blind spots may lie and how you can fix them. If you\u2019re a B2B business that wants to make small cuts that will make a significant impact in increasing your revenue, then you should be following this revenue influencer.<\/span><\/p>\n

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Marketer\u2019s Takeaways<\/h2>\n

Here’s what you need to remember when it comes to LinkedIn strategy for companies:<\/span><\/p>\n