{"id":22014,"date":"2024-09-03T05:42:41","date_gmt":"2024-09-03T05:42:41","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=22014"},"modified":"2024-09-03T18:41:02","modified_gmt":"2024-09-03T18:41:02","slug":"linkedin-content-strategy-examples","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/linkedin-content-strategy-examples\/","title":{"rendered":"5 LinkedIn Campaigns That Exploded Engagement (+Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn is where business happens\u2014but only if you know how to engage your audience. Simply being present on LinkedIn isn&#8217;t enough; you need a strategy that resonates with your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll share five great LinkedIn content campaigns, and the key lessons that can help you transform your LinkedIn presence from ordinary to extraordinary.<\/span><\/p>\n<h2>1) HubSpot&#8217;s Educational Content Series<\/h2>\n<p><span style=\"font-weight: 400;\">Although HubSpot\u2019s revenue comes from its all-inclusive CRM software, the brand has become widely known for its educational marketing content. Covering topics like inbound marketing, sales strategies, and customer service, such content provides value to HubSpot\u2019s target audience of marketers and sales professionals.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22017 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales.jpg\" alt=\"infographics of state of sales\" width=\"780\" height=\"776\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales-300x298.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales-150x150.jpg 150w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales-768x764.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/infographics-of-state-of-sales-50x50.jpg 50w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.linkedin.com\/posts\/hubspot_take-action-on-these-to-get-ahead-of-the-activity-7171184047379869698-Dcas?utm_source=share&amp;utm_medium=member_desktop\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u2019s key tactics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing regular posts with actionable tips and insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using LinkedIn SlideShare to share in-depth guides and presentations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrating LinkedIn Live sessions to engage with followers in real-time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With freelancing and gig jobs <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jonyounger\/2024\/01\/02\/the-freelance-revolution-in-2024-23-big-trends-to-consider\/\"><span style=\"font-weight: 400;\">on the rise<\/span><\/a><span style=\"font-weight: 400;\"> in the post-pandemic economy, there\u2019s a growing need for marketers to \u201cupskill.\u201d By riding this trend, HubSpot has expanded its brand recognition beyond the actual users of its software. (The lesson? Good campaigns are <\/span><i><span style=\"font-weight: 400;\">timely!<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, HubSpot\u2019s educational services register over <\/span><a href=\"https:\/\/www.hubspot.com\/company-news\/hubspot-fourth-annual-world-certification-week\"><span style=\"font-weight: 400;\">half a million certified users<\/span><\/a><span style=\"font-weight: 400;\">. With an additional one million followers on LinkedIn, HubSpot continues to be one of the most-followed marketing brands on the platform.<\/span><\/p>\n<h2>2) Airbnb&#8217;s Employee Advocacy Campaign<\/h2>\n<p><span style=\"font-weight: 400;\">At Airbnb, where most communication happens between hosts and guests, employees can seem invisible. Airbnb\u2019s employee advocacy campaign sought to change that, allowing employees to share on LinkedIn their personal stories and experiences working at Airbnb.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22018 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post.jpg\" alt=\"Airbnb post\" width=\"780\" height=\"699\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-300x269.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-768x688.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.linkedin.com\/posts\/airbnb_graciela-rebeca-najera-herrera-global-co-lead-activity-7118334270539976704-8zTh?utm_source=share&amp;utm_medium=member_desktop\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22019 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-about-Kerlly-Flores.jpg\" alt=\"Airbnb post about Kerlly Flores\" width=\"780\" height=\"722\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-about-Kerlly-Flores.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-about-Kerlly-Flores-300x278.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/Airbnb-post-about-Kerlly-Flores-768x711.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this campaign, Airbnb\u2019s key tactics included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging employees to share personal anecdotes and behind-the-scenes looks at their work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a mix of text posts, photos, and videos to keep content varied and engaging.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By focusing on not just user experience (UX) but also <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/what-happened-when-airbnb-blew-up-its-hr-department-focus-denise-yohn\/\"><span style=\"font-weight: 400;\">employee experience (EX)<\/span><\/a><span style=\"font-weight: 400;\">, Airbnb has humanized its brand and improved its public image at a time when the company <\/span><a href=\"https:\/\/www.informs.org\/News-Room\/INFORMS-Releases\/News-Releases\/What-Impact-Does-Airbnb-Have-on-Local-Housing-Prices-and-Rents#:~:text=Key%20Takeaways%3A,long%2Dterm%20supply%20of%20rentals.\"><span style=\"font-weight: 400;\">has been blamed<\/span><\/a><span style=\"font-weight: 400;\"> for spiking rent prices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb also <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/what-happened-when-airbnb-blew-up-its-hr-department-focus-denise-yohn\/\"><span style=\"font-weight: 400;\">credited its \u201cemployee experience\u201d approach<\/span><\/a><span style=\"font-weight: 400;\"> as a major factor in achieving a valuation of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/339845\/company-value-and-equity-funding-of-airbnb\/\"><span style=\"font-weight: 400;\">$73 billion<\/span><\/a><span style=\"font-weight: 400;\">, using marketing campaigns and internal strategies to improve employee morale, reinforce its image, and boost recruitment prospects.\u00a0<\/span><\/p>\n<h2>3) The #MicrosoftLife Recruiting Campaign<\/h2>\n<p><span style=\"font-weight: 400;\">For Microsoft, engineering some of the world\u2019s most popular software doesn\u2019t have to conflict with people\u2019s personal goals. That\u2019s why Microsoft\u2019s #MicrosoftLife campaign showcases the benefits of working at Microsoft through employees\u2019 own words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft\u2019s key tactics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing direct quotes from employees and teammates around the world<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasizing how working at Microsoft drives leading technological breakthroughs while fulfilling personal goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encouraging viewers to check out the Microsoft careers page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Global tech firms like Apple, Google, and Microsoft are in fierce competition for a limited amount of top talent. So while campaigns like #MicrosoftLife can seem \u201cfluffy,\u201d don\u2019t underestimate their importance; by helping the company attract skilled employees, the campaign plays a key role in maintaining Microsoft\u2019s competitive edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft has consistently ranked among the most desirable places to work, ranking among <\/span><a href=\"https:\/\/news.microsoft.com\/de-ch\/2024\/02\/15\/microsoft-receives-award-for-most-popular-employer-2024\/#:~:text=Handelszeitung%20and%20PME%2C%20in%20collaboration,the%20%C2%ABBest%20Employers%202024%E2%80%B3.\"><span style=\"font-weight: 400;\">the best employers in 2024<\/span><\/a><span style=\"font-weight: 400;\">. Campaigns like #MicrosoftLife ensure that viewers remember it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22020 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-post-about-diversity-and-teamwork.jpg\" alt=\"microsoft post about diversity and teamwork\" width=\"780\" height=\"398\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-post-about-diversity-and-teamwork.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-post-about-diversity-and-teamwork-300x153.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-post-about-diversity-and-teamwork-768x392.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22021 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-social-post-about-their-senior-security-program.jpg\" alt=\"microsoft social post about their senior security program\" width=\"780\" height=\"379\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-social-post-about-their-senior-security-program.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-social-post-about-their-senior-security-program-300x146.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/microsoft-social-post-about-their-senior-security-program-768x373.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>4) Deloitte\u2019s Diversity and Inclusion Campaign<\/h2>\n<p><span style=\"font-weight: 400;\">As one of the world\u2019s premier accountancy firms, Deloitte excels at maintaining an elite image\u2014but not always an equitable, multicultural one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To combat perceptions of stuffiness, Deloitte launched an ongoing campaign focused on diversity and inclusion, sharing content that highlighted their commitment to these values. The posts include stories from diverse employees and initiatives aimed at fostering an inclusive workplace.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-22022 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-cultural-diversity.jpg\" alt=\"deloitte social post about cultural diversity\" width=\"780\" height=\"921\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-cultural-diversity.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-cultural-diversity-254x300.jpg 254w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-cultural-diversity-768x907.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.linkedin.com\/posts\/deloitte_wdcddd2023-diversityatdeloitte-activity-7066336928094179328-wu0B\/\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-22023 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-neurodiversity.jpg\" alt=\"deloitte social post about neurodiversity\" width=\"780\" height=\"810\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-neurodiversity.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-neurodiversity-289x300.jpg 289w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/09\/deloitte-social-post-about-neurodiversity-768x798.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Deloitte\u2019s key tactics included:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing authentic stories and testimonials from employees about their experiences at Deloitte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using videos, articles, and photo stories to provide a multimedia experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging with followers by encouraging discussions on diversity and inclusion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of all the campaigns examined here, Deloitte\u2019s is among the best at analyzing its own brand image and crafting content designed to improve on its weaknesses. In Deloitte\u2019s case, showcasing people and stories that <\/span><i><span style=\"font-weight: 400;\">weren\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> consistent with its brand image actually helped<\/span> <span style=\"font-weight: 400;\">humanize the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deloitte\u2019s efforts have successfully improved consumer perceptions, with the company recently nabbing the top spot on DiversityInc\u2019s \u201c<\/span><a href=\"https:\/\/www2.deloitte.com\/gr\/en\/pages\/about-deloitte\/articles\/deloitte-ranked-one-diversityinc-global-diversity.html\"><span style=\"font-weight: 400;\">Top 10 List for Global Diversity<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<h2>5) Cisco&#8217;s Video Campaign<\/h2>\n<p><span style=\"font-weight: 400;\">A global technology leader, Cisco launched a video campaign titled &#8220;There\u2019s Never Been a Better Time,&#8221; directing LinkedIn users to videos showcasing how Cisco\u2019s technology transforms industries.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/viiEFf0DJWA?si=bLZ7mJfUsTx5rSu2\" width=\"780\" height=\"438\" frameborder=\"&quot;\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Cisco\u2019s key tactics included:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producing high-quality, professionally edited videos that were concise and engaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using compelling storytelling to highlight the impact of technology on people\u2019s lives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting videos through sponsored LinkedIn posts to reach a wider audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cisco\u2019s emphasis on customer value makes this one of the best B2B LinkedIn content strategy examples. These brief, optimistic videos use a clear cause-and-effect structure, supported by data points, to showcase the concrete benefits of Cisco\u2019s technology for clients in different industries.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/plJZiaHB494?si=jLySogLTrioe6L2v\" width=\"780\" height=\"438\" frameborder=\"&quot;\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">At a time when \u201c<\/span><a href=\"https:\/\/www.networkworld.com\/article\/951062\/ciscos-new-campaign-theres-never-been-a-better-time-to-be-digital.html\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/a><span style=\"font-weight: 400;\">\u201d was a buzzword among companies, Cisco\u2019s campaign helped position the brand as not just a tech provider but as a thought leader. The campaign\u2019s high engagement rates positioned Cisco to follow up with successive campaigns, such as the \u201c<\/span><a href=\"https:\/\/www.forbes.com\/sites\/patrickmoorhead\/2018\/11\/13\/cisco-unveils-new-bridge-to-possible-branding-campaign\/\"><span style=\"font-weight: 400;\">Bridge to Possible<\/span><\/a><span style=\"font-weight: 400;\">\u201d campaign two years later.<\/span><\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;\"><iframe style=\"width: 100%; height: 100%; position: absolute; left: 0px; top: 0px; overflow: hidden; border: none;\" title=\"Dailymotion Video Player\" src=\"https:\/\/geo.dailymotion.com\/player.html?video=x4a4y08\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<h2>Marketer\u2019s Takeaway<\/h2>\n<p><span style=\"font-weight: 400;\">So why were these LinkedIn example content strategies so successful?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These brands possessed a thorough understanding of their brand image and target audience, with clear goals on how to impact them. For example, Deloitte specifically aimed to improve its corporate, Anglo-American image through targeted diversity campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These strategies prompted engagement, not just consumption. HubSpot\u2019s educational campaigns, for instance, encourage people to interact with other tutorials and lesson modules on its website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These strategies built and promoted the brand in ways that could be reinforced and improved upon in later campaigns, as Cisco demonstrated in its later \u201cBridge to Possible\u201d campaign just two years after \u201cThere\u2019s Never Been a Better Time.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, if you want to stay competitive on LinkedIn, it\u2019s important to keep up with what other companies are saying there. Following award-winning marketing specialists like <\/span><a href=\"https:\/\/www.linkedin.com\/company\/media-shower\/\"><span style=\"font-weight: 400;\">Media Shower<\/span><\/a><span style=\"font-weight: 400;\"> is the best way to get curated insights that keep you ahead of the curve!\u00a0\u00a0<\/span><\/p>\n<blockquote><p>Ready to boost your LinkedIn engagement? Try our AI-powered content creation platform to start crafting high-quality content that resonates. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Start your free trial now<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>How can your brand use LinkedIn to engage followers and build your brand? We analyzed five successful LinkedIn content strategy examples to find out. <\/p>\n","protected":false},"author":113,"featured_media":22016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22014"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=22014"}],"version-history":[{"count":4,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22014\/revisions"}],"predecessor-version":[{"id":22032,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/22014\/revisions\/22032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/22016"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=22014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=22014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=22014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}